J. Narendhran Babuji
Chennai
Summary
A results-driven senior retail professional with over 22 years of extensive experience in managing and leading store operations, driving sales growth, and delivering superior customer experiences. Known for operational excellence, and leadership in retail environments. Proven expertise in: Managing high-performing retail teams and optimizing store operations to achieve company goals. Driving top-line and bottom-line growth through effective merchandising, inventory management, and customer-focused initiatives. Implementing visual merchandising strategies to enhance retail experience and maintain a premium store image. Managing P&L, achieving key performance indicators (KPIs), and controlling costs while ensuring high-quality service. Developing and executing training programs to build skill sets, improve team performance, and drive employee retention.
Overview
23
23
years of professional experience
Work History
Area Manager
Max Retail Pvt Ltd
04.2021 - Current
- Spearhead the operations of multiple stores, ensuring consistent achievement of sales targets, profit margins, and customer satisfaction
- Achieved significant success in driving topline growth and ensuring gross margin targets are met across all stores
- Led the implementation of store merchandising standards and visual displays to maintain brand integrity and enhance customer shopping experience
- Successfully managed employee training programs, resulting in improved team skills, customer service, and reduced turnover rates
- Reduced shrinkage and controlled attrition through strategic staff management, resulting in a more efficient and cost-effective operation
Store Manager
Max Retail Pvt Ltd
05.2016 - 03.2021
Senior Store Manager
Reliance Digital
06.2014 - 04.2016
- Directed day-to-day store operations, ensuring staff performance and customer service excellence were consistently maintained
- Maximized sales by driving customer-focused strategies, prioritizing staff training, and managing inventory efficiently
- Implemented visual merchandising guidelines, leading to enhanced product displays and store presentation
- Maintained an optimal store environment, resulting in high customer satisfaction and meeting operational KPIs
- Managed shrinkage control efforts and conducted effective resource utilization to ensure operational efficiency
Store Manager
Reliance Trends
06.2007 - 08.2013
- Led store operations, improving customer engagement, team performance, and overall sales
- Managed store layout, visual displays, and inventory levels to ensure the right products were available at the right time and place
- Developed actionable insights on best-sellers, underperforming items, and sales margins to optimize product mix and inventory management
- Conducted regular performance reviews and provided coaching to team members, resulting in improved sales and customer service
Department Manager
Globus Stores Private Ltd
05.2006 - 06.2007
- Gained comprehensive retail experience, from sales to team leadership, in a fast-paced environment
- Led teams across various departments, contributing to operational excellence and delivering high customer satisfaction
- Played a key role in achieving sales targets and driving promotions to increase revenue
Trainee – Department Manager
Globus Stores Private Ltd
05.2005 - 04.2006
Supervisor
Globus Stores Private Ltd
05.2004 - 04.2005
Senior Sales Associate
Globus Stores Private Ltd
01.2002 - 04.2004
Education
Bachelor of Arts - Commerce
University of Madras
12.2024
Skills
- Store Operations & Retail Management
- P&L Management
- Visual Merchandising & Store Design
- Sales & Revenue Growth
- Staff Training & Development
- Customer Experience & Relationship Management
- Leadership & Team Motivation
Accomplishments
- Awarded Best Store Manager at Reliance Trends and Max for exceptional leadership and operational success.
- Drove 32% year-over-year growth for Reliance Trends, Coimbatore, achieving the highest LFL (Like-for-Like) growth across stores.
- Led the store to a GV Sales of 13 Lakhs, the highest across 92 Reliance Trends stores.
- Closed a ₹25 lakh institutional deal for Reliance Digital, Coimbatore, significantly contributing to sales growth.
- Recognized with the Spot Light Award for excellence in collaboration with merchandisers and vendors.
Languages
English
Tamil
Telugu
Malayalam
Personal Information
Date of Birth: 11/26/81
Timeline
Area Manager
Max Retail Pvt Ltd
04.2021 - Current
Store Manager
Max Retail Pvt Ltd
05.2016 - 03.2021
Senior Store Manager
Reliance Digital
06.2014 - 04.2016
Store Manager
Reliance Trends
06.2007 - 08.2013
Department Manager
Globus Stores Private Ltd
05.2006 - 06.2007
Trainee – Department Manager
Globus Stores Private Ltd
05.2005 - 04.2006
Supervisor
Globus Stores Private Ltd
05.2004 - 04.2005
Senior Sales Associate
Globus Stores Private Ltd
01.2002 - 04.2004
Bachelor of Arts - Commerce
University of Madras
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