Jobin Babu

• Responsible for onboarding clients in the MENA region and managing the entire customer lifecycle. Achieving high LTV with existing clients.
• Helping clients with 100% product adoption, identifying and implementing industry specific use cases, ensuring value realization for clients.
• Responsible for being a strategic partner to the client by helping them achieve their KPI's and higher avg.
• Identifying upsell/cross-sell opportunities relevant and beneficial for the client's overall growth.

Leading sales and business development endeavors with a focus on
customer success, contract renewals, and strategic partnerships. Collaborating seamlessly with marketing team to drive new client
acquisition and enhance brand visibility.

• As an Account Manager for Sogolytics, my primary responsibility is to build and maintain strong relationships with clients
• I am the main point of contact for clients, and I work closely with all my customers to ensure their satisfaction with our product
• I am responsible for identifying opportunities for upselling and cross-selling, as well as ensuring timely renewals of client contracts
• Additionally, I work closely with the marketing team to develop and execute strategies for acquiring new clients
• I provide product training and support to clients as needed and act as a liaison between the client and our technical team for issue resolution
• Ultimately, my goal is to maximize client retention and revenue growth for Sogolytics

• As a valued member of the Mercadeo team, I have been instrumental in driving revenue, adoption, and market penetration in mid and large accounts, helping the company achieve its desired business goals
• My notable achievements include spearheading the agency business consistently every month and successfully closing big logos for the agency
• In recognition of my contributions, I received the Consistent Sales Performer 2021 award
• Some of the prominent brands that I closed for the agency include Wipro Limited, Zoom, SAP, Adobe, Tata Communications, Logitech, Rockwell Automation, and Autodesk Inc
• Through my proactive and results-driven approach, I have consistently exceeded expectations, identifying new business opportunities and delivering exceptional customer service

• Leading Mercadeo through its end to end B2B Marketing engagement for various IT product and service provider companies and attaining the desired Mercadeo business goals
• Planning and strategizing business growth from existing business areas
• Identifying new business and growth opportunities
• Developing and maintaining relationships with OEMs, System Integrators and Distributors and taking care of end to end client communication and management
• Understanding products and services and the GTM approach a client looks at undertaking for their product/service positioning
• Planning and strategizing various integrated marketing campaigns for the client, taking an understanding of the market segment they look at for a product/service positioning, considering budgets one may hold for a specific campaign
• Designing the execution of various marketing activities like lead generation, webinars, corporate events, account-based marketing campaigns, emailer and direct mailer activities, telemarketing activities, digital marketing and various strategic market research campaigns
• Responsible for communicating a clear campaign execution plan to the Operations Team
• Reviewing campaign progress of activities against agreed metrics with clients
• Responsible for measuring and improving a campaign ROI for the client as well as for the company
• Driving end-to-end event management activity
• Creative designing and management
• Content creation, editing, and management
• Coordination and management of vendors & suppliers

• Generated new business with marketing initiatives and strategic plans
• Reached out to potential customers via telephone, email, and in-person inquiries
• Negotiated and closed long-term agreements with new clients in assigned territory
• Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers

• Key Account specialist at Zeta (Digital Tax Benefit Program)
• Successfully conducted meetings with corporate clients, effectively presenting and promoting Zeta's diverse product portfolios, including the Digital Tax Benefit Program
• Coordinated with the onboarding team to ensure seamless implementation of Zeta's solutions for clients, providing complete hand-holding throughout the process
• Played a pivotal role in providing exceptional help desk and customer service support, as well as facilitating smooth onboarding for notable clients such as Tata Aia, Tata Motors, Motilal Oswal, A1 Fence, Eclerx, Zensar Technologies, Metro Shoes Ltd, and other renowned brands
• Secured partnerships and signed contracts with major conglomerates, such as Metro Shoes, Cyber Tech House, Ruchi Soya, among others, showcasing exceptional negotiation and relationship-building skills
• Achieved the second-highest order for Zeta Gifting, demonstrating strong sales and revenue generation capabilities
• Received a commendation email from Tata Aia, acknowledging dedicated efforts, superior query handling, product knowledge, and exemplary courtesy in activating the application and super card for 350 employees
• Recognized by Zeta management for effective pipeline management, customer-centric approach, and unwavering dedication to the organization's success