Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Timeline
Generic

Jodrian Fernandes

Mangalore

Summary

A result-oriented leader with 5.7 years of experience with Zomato in the E-commerce industry with steady progress across roles. Currently working as a Regional Manager at Zomato with an in-depth understanding of the sales ecosystem, P&L, digital ad sales, leading larger teams, launching new products and markets, monetization, and managing strategic portfolios.

Overview

6
6
years of professional experience

Work History

Regional Manager

Zomato Ltd
Central Region
05.2023 - Current
  • Managing P&L for 144 cities that collectively contribute to ~1.2 Million monthly orders with a monthly GMV of INR 400 Million. Currently leading a team of 35 ambitious members that includes state growth managers, city growth managers and regional growth manager.
  • Developing and monitoring monthly and quarterly KPIs to ensure the region is on the targeted growth trajectory where it is meeting both revenue and order volume target.
  • Driving revenue and order growth with the help of key parameters like ad sales, offer coverage, burn reduction, maintaining parity, and key merchant acquisitions.
  • Developed and implemented strategies to increase market share in the region.
  • Hired talented, trainable team members and drove new business strategies to grow revenues.

Regional Growth Manager

Zomato Ltd
Central Region
05.2022 - 04.2023
  • Driving revenue and order growth with the help of key parameters like ad sales, offer coverage, burn reduction, maintaining parity, and key merchant acquisition.
  • Getting consistent incremental month-on-month growth by primarily executing supply team goals and ensuring marketing and logistics operations remains intact for a great user experience.
  • Have successfully piloted and scaled-up multiple projects around profitability, new sources of revenue, team engagement, inter-region competitions, etc
  • Driven campaign project for 690 cities for market share and proftability

State Growth Manager

Zomato Ltd
Karnataka
06.2021 - 02.2022
  • Sustaining and growing the state's revenue & Online Ordering supply by acquiring new and renewing existing clients.
  • Leading a team of 12 sales managers/key account managers generating an annual revenue and grow accounts to maintain/increase product penetration.
  • Monitored sales team performance and provided training to help reach targets.
  • Formulated targets and incentive plans for the team in line with the central operating plans.
  • Tracked and optimized client ROI within portfolio by suggesting improvements in campaign creatives and messaging.
  • Maintained friendly and professional customer interactions.

Cluster Manager

Zomato Ltd
Karnataka
08.2019 - 05.2021
  • Developed and maintained strong relationships with key stakeholders in the cluster.
  • Monitored and evaluated performance of team members to ensure quality standards were met.
  • Driving Ads sales for the Karnataka state contributing to 8 million monthly revenue.
  • Driving market share for 8 cluster cities.
  • Training and managing the team of 5 account managers

Key Account Manager

Zomato Ltd
Mangalore
08.2018 - 07.2019
  • Monitoring the performance of key accounts of the city.
  • Develop a trusted advisor relationship with accounts ensure growth of accounts by strategic planning.
  • Operating as point of contact for any and all real time matters.
  • Manage and grow long term relationships with the merchants: identify opportunities and take initiatives to grow the business.
  • Analyze data and ensure month on month growth of merchant business by making decisions on aspects like pricing and coverage.
  • Own all aspects of merchant satisfaction and help solve issues, troubleshoot as required.
  • Manage end-to-end client relationship including pitching, negotiation, contracting, billing/ invoicing, payment collection, result tracking and troubleshooting.
  • Part of new market launch by market research and stabilizing the city.
  • Ensure that city has the most comprehensive selection of restaurants by signing up the target merchants quickly and effectively.
  • On board merchants on Zomato platform and help them engage with their audience.

Education

MBA - Sales And Marketing Education

Justice KS Hegde Institute of Management
Nitte
03-2016

Bachelor of Business Management - Business Management

St. Mary's College
Mangalore
05-2014

Skills

  • Sales and marketing strategies
  • Revenue growth
  • Microsoft Excel and Word
  • Teamwork and Collaboration

Languages

English
First Language
English
Proficient (C2)
C2
Hindi
Intermediate (B1)
B1
Kannada
Intermediate (B1)
B1
Tulu
Intermediate (B1)
B1

Accomplishments

  • Successfully strategized, improvised, and executed the launch of 18 cities across Karnataka.
  • Driving monthly incremental revenue of 24 million by increasing take rate of 2700 merchant partners across 2700 merchant partners.
  • Increasing digital Ads revenue by 2X during 2022-23.

Timeline

Regional Manager

Zomato Ltd
05.2023 - Current

Regional Growth Manager

Zomato Ltd
05.2022 - 04.2023

State Growth Manager

Zomato Ltd
06.2021 - 02.2022

Cluster Manager

Zomato Ltd
08.2019 - 05.2021

Key Account Manager

Zomato Ltd
08.2018 - 07.2019

MBA - Sales And Marketing Education

Justice KS Hegde Institute of Management

Bachelor of Business Management - Business Management

St. Mary's College

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Jodrian Fernandes