JOE MATHEWS
Bengaluru,Karnataka
Summary
A results-driven Chief Executive Officer (CEO) with a wealth of experience in the Taxi Industry, demonstrating a track record of success across diverse operational facets, including startup initiatives, launches, P&L accountability, business growth, and comprehensive management of product, supply, and client relationships. Recognized for expertise in brand visibility enhancement, market development, and process optimization, with a strong focus on public relations, marketing, and sales. Possesses exceptional communication skills, coupled with effective leadership, decision-making, problem-solving, interpersonal, negotiation, and presentation abilities, all underpinned by a keen bottom-line business acumen.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Chief Operating Officer (COO)
Vasco Technology Solutions Limited
Lagos
07.2020 - Current
- Responsible for the entire P&L of the African Region and also developing Partners & Riders in the Major Nigerian Regions
- Working closely with the CEO and Chairman to develop a new category in the Lagos Region
- Formulating marketing plans to launch Lagos by the end of December 2021
- Generation of Supply (Chauffeurs) for the region as per plan
- Creating strategies for the development of 4 cities in the year 2022
- Researching and analyzing the Nigerian market, business requirements of the market, and preparing a business plan
- Creating an edge among competition via analyzing current competitors in the ride-hailing space and strategizing the plans and processes
- Monitoring reports to monitor daily, weekly, monthly, and projected future performance of the company
- Proactively identifying various matrices that are required to monitor the market, staff, and the business
- Recruiting, training, and creating well-defined processes and policies for the staff
- Building scope and development inputs for the Android and iOS App including the backend development.
Chief Executive Officer (CEO)
Tradelinks Group
Kuwait & Iraq
02.2019 - 01.2020
- Successfully led and managed operations entailing to Startup, App Development, and Launch (Two Locations - Kuwait & Iraq)
- Played a significant role as a Profit Centre Head and responsible for P&L management
- Developed business strategies, plans, deployment, process, and policies setup
- Accountable for process definition, scope preparation, team recruitment, training, partner development & customer marketing
- Noteworthy Highlights, Accomplishments & Startup Developments: Created scope for mobile app development, recruited IT team, and setup of policy and process - Feb 2019
- Initiated mobile app development, supply team acquisition, and evaluated the process flow of operations - Mar 2019
- Driver app live on play store, started registration, and marketing recruitment in the process - Apr 2019
- Customer app testing in process, registered 500 drivers and developed marketing strategy - May 2019
- Customer app live on play store & app store, 1000 drivers registered, hired call centre team, and marketing goes live - Jun 2019
- Concept stage live, monitored all team on process & policies, drivers training completed, and ready to launch - Jul 2019
- Finally launched on 4th August, 15000 downloads, 9900 rides, and 330 rides per day - Aug 2019.
Founder and Chief Executive Officer (CEO)
Hicabs Technologies Private Limited
Bangalore
06.2016 - 02.2019
- Proven the ability in Startup, App Development, and Consultation
- Strategized and deployed a payment app (PayTag), linked government initiative & sold the app in 9 months for $250000
- Extended support in operations design of the apps
- Acted as an Operations Consultant for various companies in India and Abroad
- Noteworthy Highlights & Accomplishments: Developed the concept of PayTag - Feb 2018
- Signed contract with two banks and deployed the app - Apr 2018
- 15,000 customers downloaded the app in just ten days - May 2018
- Sold to Northcorp Software for $250000 - Nov 2018.
Sr. Director Operations Pan india
ANI Technologies Pvt. Ltd.
India
01.2013 - 04.2016
- As a Head of Business, successfully handled day-to-day Product/Supply/Operations Management activities
- Developed effective strategies for Business Growth, Segment Expansion, and Marketing
- Accountable for Profit & Loss (P&L), Category Management, and Car Manufacturer Relations
- Took care of PSS (Partner Service Standards) and Partner Management/Retention/Convenience/Incentives
- Prepared Operating Structures, Policies, Processes, and also recruited & trained various staff
- Spearheaded the inception, establishment, and expansion of the business through the proficient recruitment, training, and management of over 350,000 driver partners, resulting in notable revenue growth and a strategic shift from a Mileage-Based Guarantee (MBG) to a commission model, effectively optimizing revenue streams and mitigating expenditure
- Implemented a rigorous performance evaluation system for individual driver partners, conducting comprehensive fraud analyses to enhance the overall quality of service provision
- Initiated targeted retraining sessions for underperforming drivers, offering actionable feedback to elevate their performance, while swiftly identifying and addressing recurrent quality issues by temporarily suspending or terminating defaulting partners as per the severity of the concerns
- Orchestrated cost-effective marketing initiatives by securing merchandising agreements with key vendors, executing low-cost yet impactful marketing campaigns
- Coordinated Below-The-Line (BTL) activities across high-traffic areas to bolster product awareness and drive user acquisition
- Actively engaged in corporate B2B collaborations and localized B2B2C alliances to augment the user base and capture a larger market share
- Led the branding initiatives for the fleet of vehicles, significantly amplifying brand visibility
- Implemented stringent, scheduled, and surprise quality audits to uphold service standards, ensuring compliance and customer satisfaction
- Effectuated non-incentivized supply reallocation strategies during peak hours by employing real-time demand hotspot alerts to fleet operators, optimizing supply availability without additional incentives, ensuring seamless service provision during high-demand periods
- Noteworthy Highlights & Accomplishments: Launched Mini Cabs Category - Feb 2013
- Launched in 150 New Cities - Feb 2015
- Focus Change to Immediate Booking - Mar 2013
- Acquisition of Taxi for Sure - Mar 2015
- Launched in 35 Cities - Nov 2013
- Launched Rideshare - Jun 2015
- Changed Sedan to Prime Category - Dec 2013
- 350K Partners Registered - Nov 2015
- 100K Partners Registered - Apr 2014
- Launched Ola Fleet Solutions (Leasing Business) - Dec 2015
- Launched in 75 Cities - Jun 2014
- 52 Cities Breakeven - Jan 2016.
Associate Vice President
Meru Mobility Tech Pvt. Ltd
Bengaluru
01.2007 - 08.2012
- Track record of handling operations related to Business/Fleet/Client/Industrial Management, PR, Marketing, and Sales
- Achieved new heights of success by augmenting business, developed effective strategies, optimized cost (service & repairs, accessories, and resource replenishment), profit & loss management
- Resolved disputes, developed governmental relations, and trade unions
- PR, Marketing & Sales: Brand, Corporate, In-Cab and External Advertising, Barter with Corporates for Accessories
- Client management: Airports, Railways, and Major Corporates
- Noteworthy Highlights & Accomplishments: Headed PAN India operations and successfully became south region more profitable against Delhi
- Launched start-up in Bangalore with 500 cabs and later increased to 1000
- Successfully initiated Airport Operations in May
- Took over Supply Operations of Hyderabad
- Career Growth: Associate Vice President (Operations) - 2011
- Head of Operations (South) - 2010
- Regional Head - 2009
- Branch Head - 2008.
Education
Master of Business Administration - Human Resources
Farook College
Calicut University04-1999
Bachelor of Commerce - Business Management & Accounts
Motilal Nehru College
Delhi University04-1996
Skills
- Advanced skills in Microsoft Office (Excel, Word, and PowerPoint)
- Strategic Planning
- Marketing
- Business Development
- Financial Management
- Corporate Communications
- Process & Policy Improvement
- Technology
- Executive Leadership
- Performance Management
- Risk Management
Certification
- Google Partner Certification in Digital Marketing
- ChatGPT & AI in MS Office Certification by Skill Nation
- Advanced Excel, Power BI, ChatGPT, AI, Tableau & SQL Masterclass by Skill Nation
- Certified Prompt Engineer by Blockchain Council
Operations Management
- Budgeting, financial oversight, and strategic partnership establishment
- Employee motivation, mentoring, and public relations
- Active involvement in board-level decision-making
- Human resources management and process optimization
Functional Consultant
- Advising technology teams on consumer internet business practices
- Business process analysis and workflow optimization
- Prototype testing and process validation
- Providing insights for project enhancements and milestones
Startup Consultant
- Specialized in ride-sharing start-ups with 17 years of experience
- Built 6 start-ups from the ground up
- Economic and market analysis, business planning, and strategic analysis
Product And Marketing Management
- Strategic partnership with founders to enhance customer value
- Comprehensive marketing strategy execution
- GTM model development and product positioning
- Impactful branding and customer experience creation
Management
- P&L Management: Spearheaded end-to-end P&L management, consistently achieving and surpassing financial targets.
- Operations Leadership: Led and optimized operational processes, enhancing efficiency and ensuring seamless workflows.
- Team Collaboration: Fostered a collaborative team environment, driving performance excellence and achieving collective goals.
- Performance Enhancement: Implemented strategic initiatives resulting in notable performance improvements and increased productivity.
- Project Management: Successfully managed and executed multifaceted projects, ensuring on-time delivery and quality outcomes.
- Key Account Management: Nurtured key accounts, cultivating strong relationships and delivering tailored solutions to meet client needs.
- Administrative Excellence: Demonstrated exceptional administrative skills, streamlining processes and enhancing organizational effectiveness.
Reports And Mis
- Graphs and Trends Analysis:- Utilize data visualization tools to analyze graphs and trends, extracting valuable insights for informed decision-making.
- Table Analysis: Conduct in-depth analysis using tables, extracting meaningful data to support strategic planning and operational enhancements.
- Change Management: Drive change initiatives by identifying areas for improvement, implementing solutions, and ensuring smooth transitions.
- Financial Analysis: Conduct comprehensive financial analysis, including budget reviews, cost assessments, and revenue projections.
- Ratio Analysis: Perform ratio analysis to evaluate financial health, liquidity, and profitability, providing key insights for strategic decision-making.
- Cohort Analysis: Execute cohort analysis to understand customer behavior patterns, contributing to targeted marketing and product strategies.
- Other Analytical Skills: Apply advanced analytical skills to interpret complex data sets, facilitating data-driven decision-making across various business functions.
Growth Strategist
- Data-driven experimentation and personalization for improved key metrics
- Converting client business objectives into growth marketing tactics
- Market development and penetration strategies
- Quick planner focused on business efficiency
Areas Of Excellence
- Growth Strategist
- Operations Management
- Functional Consultant
- Startup Consultant
- Product and Marketing Management
- Management
- Reports and MIS
- Technical Skills
- Courses & Certifications
Languages
- English (Advanced)
- Hindi (Advanced)
- Malayalam (Mother Tongue)
- Tamil & Kannada (Can Speak)
Languages
Malayalam
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Tamil
Upper Intermediate (B2)
B2
Kannada
Upper Intermediate (B2)
B2
Accomplishments
- Technical committee member for NADDC (National Automotive Design and Development Council) to create the Electric Vehicle Policy for Nigeria
Timeline
Chief Operating Officer (COO)
Vasco Technology Solutions Limited
07.2020 - Current
Chief Executive Officer (CEO)
Tradelinks Group
02.2019 - 01.2020
Founder and Chief Executive Officer (CEO)
Hicabs Technologies Private Limited
06.2016 - 02.2019
Sr. Director Operations Pan india
ANI Technologies Pvt. Ltd.
01.2013 - 04.2016
Associate Vice President
Meru Mobility Tech Pvt. Ltd
01.2007 - 08.2012
Master of Business Administration - Human Resources
Farook College
Bachelor of Commerce - Business Management & Accounts
Motilal Nehru College