Visual Arts
Joel Varghese Paul
Creative Lead | Multidisciplinary Designer
Ernakulam,KL
Summary
Creative Lead and Multidisciplinary Designer with 3+ years of experience delivering high-impact brand identities, UI/UX solutions, digital products, and marketing strategies. Proven track record of leading creative teams, crafting emotionally resonant brand narratives, and driving business growth through design. Blends creative vision with strategic thinking to build experiences that are intuitive, scalable, and unforgettable.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Creative Lead
Switch Foods International
Abu Dhabi, UAE
08.2025 - Current
- Oversaw technical production and implementation of online creatives.
- Understood, educated, and presented to company and to clients.
- Handled client communications and led meetings, providing clear direction, and consistent updates on design progress.
- Managed and mentored internal team of digital designers and extended team of regular freelance designers.
Creative Lead
The Bare Bar
09.2024 - Current
- Lead the end-to-end creative, branding, and marketing strategies for a leading sustainable skincare brand.
- Direct cross-functional teams across design, marketing, and product development, ensuring cohesive storytelling across all platforms.
- Conceptualized and executed brand campaigns, packaging, digital assets, and retail experiences that have amplified brand visibility and engagement.
- Developed scalable design systems to support rapid D2C and retail growth.
- Oversaw technical production and implementation of online creatives.
- Understood, educated and presented to company and to clients.
Graphic Designer Consultant
Era Furniture
10.2023 - Current
- Revamped brand identity and e-commerce experience, leading to a 30% increase in customer engagement.
- Designed print and digital marketing materials enhancing brand recall across multiple channels.
- Developed creative design for print materials, brochures, banners, and signs.
- Conceptualized creative designs for print materials, banners, and signs.
Graphic Designer Consultant
Atelier D+oS
06.2023 - 10.2023
- Rebranded and refreshed visual identity, strengthening market positioning.
- Designed strategic marketing content that directly contributed to increased sales and customer engagement.
- Developed creative design for print materials, brochures, banners, and signs.
- Conceptualized creative designs for print materials, banners, and signs.
UI/UX Designer (Intern)
KSRTC
03.2023 - 05.2023
- Developed a comprehensive dashboard system to streamline data management for Kerala's public transport.
- Presented UX solutions to senior leadership, including the Transport Minister.
- Conducted user research and prototyping, laying the groundwork for organizational digital transformation.
- Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions.
- Developed responsive designs to ensure optimal performance on various devices and platforms.
Freelance Graphic Designer
5S Solutions
01.2020 - 01.2023
- Built brand identities and pitch decks that secured contracts from government bodies.
- Delivered strategic branding and marketing solutions tailored for public sector impact.
- Developed creative design for print materials, brochures, banners, and signs.
- Conceptualized creative designs for print materials, banners, and signs.
Design Intern
T&S Architects
07.2022 - 10.2022
- Curated and coordinated the 'Winds Through the Prairies' art exhibition, facilitating art sales between ₹75k and ₹ 400k.
- Contributed to architectural branding projects and enhanced visual communication standards.
- Collaborated with the design team for successful project completion within deadlines.
- Contributed to a positive work environment through effective communication and collaboration with colleagues.
Education
Bachelor of Arts - Design & Visual Communication
College of Architecture Trivandrum (APJKTU)
04.2019 - 01.2023
Skills
Creative leadership
Effective team leadership
Brand development
Identity management systems
UI/UX Research
Wireframing
Prototyping
Visual Storytelling
UX Research
Usability Testing
Accessibility Standards
Event Coordination
Exhibition Curation
Strategic thinking
Social media strategy
Illustration
Campaign Strategy
Digital Product Design
Marketing Collateral
Adobe Creative Suite
Figma
Webflow
Blender
SketchUp
Certification
Google UX Design Professional Certificate, Coursera & Google. Credential ID: https://coursera.org/verify/professional-cert/3BVSMLW8X46W
Interests
Calligraphy
Gaming
Literature
Violin
Travel
Timeline
Creative Lead
Switch Foods International
08.2025 - Current
Creative Lead
The Bare Bar
09.2024 - Current
Graphic Designer Consultant
Era Furniture
10.2023 - Current
Graphic Designer Consultant
Atelier D+oS
06.2023 - 10.2023
UI/UX Designer (Intern)
KSRTC
03.2023 - 05.2023
Design Intern
T&S Architects
07.2022 - 10.2022
Freelance Graphic Designer
5S Solutions
01.2020 - 01.2023
Bachelor of Arts - Design & Visual Communication
College of Architecture Trivandrum (APJKTU)
04.2019 - 01.2023