Prita Bali
Content Producer
Bengaluru
Summary
Leading Content at a reputed Branding Agency across B2B and B2C space. Produced 12 English Audio-series, orchestrated 5 Television shows and 3 web-series for OTT. An Award-winning journalist. Film School certified Scriptwriter. A digital marketeer. Results-driven creative professional with 9+ years of experience in leading teams, managing budgets and developing content strategies to engage target audiences. Proven track record of developing successful marketing campaigns that improve brand visibility.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Creative Lead
Everything Design
5 2024 - Current
- Managing End to End of Video Content Creation for Brands.
- Overseeing Communication Strategy and Branding of all projects for companies like Akshaykalpa, Sevenloop, Lakshmigraha and others.
- Heading Content and Copywriting communications for Websites and other services.
- Owning the Employer Branding Space and Social Media Communication.
Executive Producer
Sun TV Networks
12.2019 - 1 2022
- Leading teams of writers, directors and editors while handling 5+ Non-Fiction and Fiction TV shows. Curating show content after analyzing engagement data to maximise viewership.
- Responsible for end to end of a show production, from ideation to screens besides cross-functional coordination across departments while consistently exceeding expectations.
Senior Content Editor
Pocket FM
01.2022 - 05.2024
- Supervised and managed production of 12+ audio series in English across genres, garnering engagements above 7M+ for multiple audio series in less than 200 days time.
- Closely worked with writers, editors and voice-over artists to localize and produce culturally fit, engaging content for the global market.
- Managing team and training new writers with CMS tools, scriptwriting and cross-functional coordinations.
Digital Marketer
Sun TV Networks
08.2021 - 01.2022
- Coordinated promotional efforts across OOH and social media platforms for successful product launches or special events, and campaigns to increase Reach.
Content Writer
Great Champ Technology
07.2019 - 11.2019
- Optimized web pages for search engines using keyword research and on-page SEO techniques besides creating engaging content.
Associate Creative Producer
Roadshow Films Private Limited
01.2019 - 06.2019
- Ideation to pre-production of 3 web-series in Bengali and Hindi languages for ZEE5, namely Bhalobashar Shohor, Kaali 2 and Mafia.
- Played a pivotal role in refining creative briefs, enabling clearer communication between stakeholders.
Scriptwriter (Freelancer)
Adarsh Telemedia
03.2016 - 05.2018
- Adapted content for diverse audience on the animated film, Ajooba.
Shows Producer (Intern)
MTV India
01.2016 - 03.2016
- Collaborated with teams to deliver exceptional TV productions for various non-fiction shows across genres.
Journalist (Trainee)
The Telegraph
01.2009 - 11.2013
- Interviewed notable personalities like Shahrukh Khan, A. R. Rahman to the CERN scientist, Dr. Bikash Sinha.
- Collaborated with editors to refine articles, written cover stories, features, film & music review to other fashion & lifestyle content.
Education
B. Sc. - Economics
University of Calcutta
07.2011 - 05.2014
Master's Degree (non-MBA) - Film Studies
Jadavpur University
07.2016 - 05.2018
Skills
Creative Leadership
Video Editing
Project Ownership
Social Media Strategy
Marketing Communications
Visual storytelling
Content Development and Distribution
Accomplishments
- Won 'Reporter of the Year' award from The Telegraph in 2010 for taking exceptional interviews as the youngest achiever.
- Launched my own bootstrapped handloom Saree Brand called The Navvya Naree to support the dreams of thousands of weavers besides mine and for my love for fashion & textile.
Certification
Scriptwriting - Fiction from Satyajit Ray Film and Television Institute
Languages
Bengali
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Software
Adobe Premiere Pro
Descript
MS Office
Canva
Timeline
Senior Content Editor
Pocket FM
01.2022 - 05.2024
Digital Marketer
Sun TV Networks
08.2021 - 01.2022
Executive Producer
Sun TV Networks
12.2019 - 1 2022
Content Writer
Great Champ Technology
07.2019 - 11.2019
Associate Creative Producer
Roadshow Films Private Limited
01.2019 - 06.2019
Master's Degree (non-MBA) - Film Studies
Jadavpur University
07.2016 - 05.2018
Scriptwriter (Freelancer)
Adarsh Telemedia
03.2016 - 05.2018
Shows Producer (Intern)
MTV India
01.2016 - 03.2016
B. Sc. - Economics
University of Calcutta
07.2011 - 05.2014
Journalist (Trainee)
The Telegraph
01.2009 - 11.2013
Creative Lead
Everything Design
5 2024 - Current
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