Joel Abhijeeth Raj Heerekar
Associate Vice President
Hyderabad,TS
Summary
Growth and GTM leader with 18+ years of experience across Vertical SaaS, Education, B2B Revenue, Customer Success, and P&L; ownership. Proven ability to build markets from zero, close enterprise-grade deals, scale ARR, and reduce churn in the education CRM ecosystem. Consistent record of ₹1 Cr+ New ARR and 25 lacs Expansion ARR generation annually as an individual with expansion-led growth and managing cumulative ARR of 5 Cr. Trusted advisor to founders, CXOs, and institutional leadership.
As a leader with holistic exposure to marketing and sales, Positive and strategic thinker with deep understanding of market dynamics and consumer behavior. Expertise in digital marketing strategies and campaign management. Poised to drive impactful marketing initiatives that elevate brand presence and revenue growth.
Overview
2026
2026
years of professional experience
3
3
Languages
Work History
Associate Vice President – Growth
ExtraaEdge – CRM for Education
04.2025 - Current
- Generated ₹1 Cr+ new ARR annually for the last two years, with ₹25L+ expansion ARR.
- Closed multiple enterprise SaaS deals of up to ₹15L ACV, and several ₹5L–₹10L ACV deals.
- Delivered 33% ARR growth in the South Zone while managing over 90 accounts and more than 10,000 users.
- Maintained sub-15% churn through customer health scoring, executive reviews, and renewal playbooks.
- Led a 100+ member extended team, with 12 direct reports, across Growth and Customer Success.
Lead Consultant – Growth (South India)
ExtraaEdge – CRM for Education
05.2024 - 03.2025
- Closed 28 new clients in 11 months, and grew South Zone ARR by 28%.
- Built Kerala as a greenfield market with a GTM strategy, early wins, and references.
- Sustained sub-20% churn through disciplined onboarding and adoption governance.
Regional Growth Manager – AP, TS & TN
ExtraaEdge – CRM for Education
01.2023 - 01.2024
- Acquired 26 clients in the first year and delivered 100% ARR growth in Telangana.
- Achieved 600% logo growth and increased CRM adoption by 20% within six months.
Vice President, Marketing & Corporate Relations
Avinash Group of Institutions
- Owned 100+ Cr YoY P&L; across 12 centers and led a 182-member team.
- Reduced marketing costs by 13% and increased revenue by 8%.
Chief Marketing Officer
SSIM – Siva Sivani Institute of Management
- Achieved 70%+ capacity fill during COVID and improved marketing ROI by 12%.
Education
PGDM - Marketing
IIPM
HyderabadM.A. - Public And Personnel Management
Osmania University
HyderabadB.Com - Commerce
Osmania University
HyderabadSkills
SaaS Growth and GTM
CORE EXPERTISE
- GTM Strategy & Market Expansion
- ARR Growth & Forecasting
- Enterprise SaaS Sales (₹5L–₹15L ACV)
- Customer Success & Retention
- CRM Adoption & Automation
- Team Leadership & Scale
- P&L; & Revenue Operations
- CXO Stakeholder Management
Timeline
Associate Vice President – Growth
ExtraaEdge – CRM for Education
04.2025 - Current
Lead Consultant – Growth (South India)
ExtraaEdge – CRM for Education
05.2024 - 03.2025
Regional Growth Manager – AP, TS & TN
ExtraaEdge – CRM for Education
01.2023 - 01.2024
Chief Marketing Officer
SSIM – Siva Sivani Institute of Management
Vice President, Marketing & Corporate Relations
Avinash Group of Institutions
PGDM - Marketing
IIPM
M.A. - Public And Personnel Management
Osmania University
B.Com - Commerce
Osmania University