Joffy Francis
Senior Developer
Bangalore
Summary
Accomplished Senior Developer at Wells Fargo, adept in Salesforce Marketing Cloud and Agile methodologies, I spearheaded marketing automation solutions that significantly enhanced customer engagement and conversion rates. Collaborating with cross-functional teams, my strategic approach and technical expertise in SQL and API integrations led to measurable improvements in campaign ROI.
Overview
8
8
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work History
Senior Developer
Wells Fargo
Bangalore
10.2022 - Current
- Developed and implemented custom marketing automation solutions using Salesforce Marketing Cloud (SFMC) for various client campaigns, improving campaign effectiveness and customer engagement.
- Utilized SQL to write complex queries for extracting and transforming data from various sources into SFMC Data Extensions, ensuring data integrity and quality.
- Designed and deployed Journey Builder automation workflows to optimize customer journeys, resulting in enhanced user experiences and increased conversion rates.
- Integrated Salesforce Marketing Cloud with other platforms such as Salesforce CRM, external APIs, and third-party tools for seamless data flow and personalized marketing campaigns.
- Utilized AMPscript and SSJS (Server-Side JavaScript) to customize email templates, create dynamic content, and enhance personalization for targeted messaging.
- Performed A/B testing and analyzed results to refine email marketing strategies, improving open rates, click-through rates, and overall ROI.
- Implemented Email Studio and Mobile Studio for managing and automating email and SMS marketing, improving communication with customers across various channels.
- Supported data segmentation and segmentation strategies, ensuring optimal audience targeting by leveraging Audience Builder and Contact Builder.
- Conducted data modeling and ensured effective data management practices, maintaining data privacy and compliance with GDPR and other privacy regulations.
- Created and maintained detailed documentation for SFMC processes, workflows, and integrations to ensure clear understanding and smooth onboarding of new team members.
- Worked collaboratively with cross-functional teams including marketing, sales, and IT to ensure SFMC solutions met business objectives and KPIs.
- I am Managing team with 3 members to achieve deliverables
Marketing Consultant
Capgemini
Bangalore
02.2022 - 10.2022
- Managed subscriber data import, segmentation, and integration using Salesforce Marketing Cloud (SFMC) tools.
- Supported SFMC operations and contributed to the execution of digital email marketing campaigns.
- Administered and developed global business units within SFMC, providing ongoing support and troubleshooting.
- Tracked and reported on the performance of digital marketing campaigns, using data-driven insights to optimize outcomes.
- Built and optimized Marketing Cloud solutions within Journey Builder and Email Studio to enhance campaign effectiveness.
- Created and managed automations in Automation Studio to streamline processes and improve efficiency.
- Collaborated with cross-functional teams and business owners to design, implement, and provide post-release support for digital campaigns.
- Utilized Journey Builder to implement targeted campaigns and effectively managed the Salesforce Marketing Cloud platform.
- Monitored post-deployment performance and ensured effective release management for marketing campaigns.
- Facilitated market migration from Oracle Eloqua to Salesforce Marketing Cloud, ensuring smooth transitions and minimal disruptions.
- Wrote and optimized SQL queries for campaign data segmentation and performance analysis.
- Handled incident management using ServiceNow to ensure timely resolution of technical issues and enhance platform performance.
- I worked on 5 high priority issues on server downtime
Project Engineer
Wipro Technologies
Bangalore
09.2016 - 02.2022
- Implement demand and resolve defects in .NET applications to ensure optimal system performance.
- Analyze source code and apply code fixes to address and resolve technical issues.
- Manage migration processes and provide ongoing support for production applications, ensuring minimal downtime and system stability.
- Consistently recognized as a top performer, meeting client demands and delivering exceptional service.
- Consult with stakeholders to gather and document business requirements for software solutions.
- Analyze complex business needs and develop tailored technical solutions to meet project objectives.
- Provide expert support for system and process changes, ensuring seamless transitions and minimal disruption.
- Produce detailed design documentation and conduct feasibility studies to evaluate potential solutions and their alignment with business goals.
- Create test scenarios and coordinate testing efforts to ensure the successful implementation of new functionalities.
- Monitor system performance and user activity to identify potential issues and ensure smooth operation.
- Automate sales activities and streamline processes using Oracle Eloqua to improve operational efficiency.
- Work with API integrations to synchronize data between various systems for improved data consistency and accessibility.
- I was a part of 2 data migrations and it was successful.
Education
Master of Science - Computer And Information Systems
Bits Pilani University
Rajasthan 10.2016 - 04.2022
Bachelor of Science - Computer And Information Systems
Calicut University
Calicut 06.2013 - 03.2016
Skills
Salesforce Marketing Cloud
Oracle Eloqua
Agile
API
Configuration
CRM
CSS
HTML
AMPScript
SQL
WalkMe
Jira
ServiceNow
Certification
Salesforce Marketing Cloud Email Specialist
Timeline
Senior Developer
Wells Fargo
10.2022 - Current
Salesforce Marketing Cloud Email Specialist
04-2022
Marketing Consultant
Capgemini
02.2022 - 10.2022
Master of Science - Computer And Information Systems
Bits Pilani University
10.2016 - 04.2022
Project Engineer
Wipro Technologies
09.2016 - 02.2022
Bachelor of Science - Computer And Information Systems
Calicut University
06.2013 - 03.2016
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