Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Joffy Francis

Joffy Francis

Senior Developer
Bangalore

Summary

Accomplished Senior Developer at Wells Fargo, adept in Salesforce Marketing Cloud and Agile methodologies, I spearheaded marketing automation solutions that significantly enhanced customer engagement and conversion rates. Collaborating with cross-functional teams, my strategic approach and technical expertise in SQL and API integrations led to measurable improvements in campaign ROI.

Overview

8
8
years of professional experience
8
8
years of post-secondary education
1
1
Certification

Work History

Senior Developer

Wells Fargo
Bangalore
10.2022 - Current
  • Developed and implemented custom marketing automation solutions using Salesforce Marketing Cloud (SFMC) for various client campaigns, improving campaign effectiveness and customer engagement.
  • Utilized SQL to write complex queries for extracting and transforming data from various sources into SFMC Data Extensions, ensuring data integrity and quality.
  • Designed and deployed Journey Builder automation workflows to optimize customer journeys, resulting in enhanced user experiences and increased conversion rates.
  • Integrated Salesforce Marketing Cloud with other platforms such as Salesforce CRM, external APIs, and third-party tools for seamless data flow and personalized marketing campaigns.
  • Utilized AMPscript and SSJS (Server-Side JavaScript) to customize email templates, create dynamic content, and enhance personalization for targeted messaging.
  • Performed A/B testing and analyzed results to refine email marketing strategies, improving open rates, click-through rates, and overall ROI.
  • Implemented Email Studio and Mobile Studio for managing and automating email and SMS marketing, improving communication with customers across various channels.
  • Supported data segmentation and segmentation strategies, ensuring optimal audience targeting by leveraging Audience Builder and Contact Builder.
  • Conducted data modeling and ensured effective data management practices, maintaining data privacy and compliance with GDPR and other privacy regulations.
  • Created and maintained detailed documentation for SFMC processes, workflows, and integrations to ensure clear understanding and smooth onboarding of new team members.
  • Worked collaboratively with cross-functional teams including marketing, sales, and IT to ensure SFMC solutions met business objectives and KPIs.
  • I am Managing team with 3 members to achieve deliverables

Marketing Consultant

Capgemini
Bangalore
02.2022 - 10.2022
  • Managed subscriber data import, segmentation, and integration using Salesforce Marketing Cloud (SFMC) tools.
  • Supported SFMC operations and contributed to the execution of digital email marketing campaigns.
  • Administered and developed global business units within SFMC, providing ongoing support and troubleshooting.
  • Tracked and reported on the performance of digital marketing campaigns, using data-driven insights to optimize outcomes.
  • Built and optimized Marketing Cloud solutions within Journey Builder and Email Studio to enhance campaign effectiveness.
  • Created and managed automations in Automation Studio to streamline processes and improve efficiency.
  • Collaborated with cross-functional teams and business owners to design, implement, and provide post-release support for digital campaigns.
  • Utilized Journey Builder to implement targeted campaigns and effectively managed the Salesforce Marketing Cloud platform.
  • Monitored post-deployment performance and ensured effective release management for marketing campaigns.
  • Facilitated market migration from Oracle Eloqua to Salesforce Marketing Cloud, ensuring smooth transitions and minimal disruptions.
  • Wrote and optimized SQL queries for campaign data segmentation and performance analysis.
  • Handled incident management using ServiceNow to ensure timely resolution of technical issues and enhance platform performance.
  • I worked on 5 high priority issues on server downtime

Project Engineer

Wipro Technologies
Bangalore
09.2016 - 02.2022
  • Implement demand and resolve defects in .NET applications to ensure optimal system performance.
  • Analyze source code and apply code fixes to address and resolve technical issues.
  • Manage migration processes and provide ongoing support for production applications, ensuring minimal downtime and system stability.
  • Consistently recognized as a top performer, meeting client demands and delivering exceptional service.
  • Consult with stakeholders to gather and document business requirements for software solutions.
  • Analyze complex business needs and develop tailored technical solutions to meet project objectives.
  • Provide expert support for system and process changes, ensuring seamless transitions and minimal disruption.
  • Produce detailed design documentation and conduct feasibility studies to evaluate potential solutions and their alignment with business goals.
  • Create test scenarios and coordinate testing efforts to ensure the successful implementation of new functionalities.
  • Monitor system performance and user activity to identify potential issues and ensure smooth operation.
  • Automate sales activities and streamline processes using Oracle Eloqua to improve operational efficiency.
  • Work with API integrations to synchronize data between various systems for improved data consistency and accessibility.
  • I was a part of 2 data migrations and it was successful.

Education

Master of Science - Computer And Information Systems

Bits Pilani University
Rajasthan
10.2016 - 04.2022

Bachelor of Science - Computer And Information Systems

Calicut University
Calicut
06.2013 - 03.2016

Skills

Salesforce Marketing Cloud

Oracle Eloqua

Agile

API

Configuration

CRM

CSS

HTML

AMPScript

SQL

WalkMe

Jira

ServiceNow

Certification

Salesforce Marketing Cloud Email Specialist

Timeline

Senior Developer

Wells Fargo
10.2022 - Current

Salesforce Marketing Cloud Email Specialist

04-2022

Marketing Consultant

Capgemini
02.2022 - 10.2022

Master of Science - Computer And Information Systems

Bits Pilani University
10.2016 - 04.2022

Project Engineer

Wipro Technologies
09.2016 - 02.2022

Bachelor of Science - Computer And Information Systems

Calicut University
06.2013 - 03.2016
Joffy FrancisSenior Developer