John Lasrado
Navi Mumbai
Summary
Results-driven Key Account Manager combining cross-functional competencies in sales forecasting and analysis, sell-in and sell-thru strategies, design, and production. Expertise includes creating brand awareness, analyzing data and and implementing projects to positively impact organizational goals. Proficient in identifying challenging areas and achieving corrective measures. Recognized by executive management as a dependable leader that contributes as a team player, coach and develop colleagues and interface with professionals on all levels.
Overview
26
26
years of professional experience
Work History
Key Account Manager
M/s Adinath Agro processed foods pvt ltd
Pune
12.2022 - Current
- Handling Brand Surabhi.
- It increased product sales through targeted marketing campaigns.
- Communicate with retailers to provide information on promotions and sales.
- Launched and developed products in Mumbai, MT.
- Handled Team - 15.
- Managed key accounts with responsibility for sales, contracts, negotiations, and reporting.
- Identified new business opportunities and leads for key clients.
National Sales and Marketing Manager
M/S MADHAV AGRO FOODS PVT LTD
Gujarat (Vadodara, Karjan)
10.2020 - 11.2022
- Handle Brand PASAND.
- Launched and developed products in GT, Modern Trade, and Ho,reca.
- Implementing sales targets for regional managers.
- Handled Team - 100 Plus.
Key Account Manager (KAM)
M/S EMPIRE SPICES & FOODS LTD
Nashik
09.2014 - 10.2020
- Handle Brand Rambandhu Masala
- Launched and Developed Product In Modern Trade
- Company is into the Manufacture of SPICES & FOODS product
- Launched the entire range in D mart, Reliance Smart, reliance a signature, Jio, Big Bazaar, Big Basket, Gofers, and INCS
- Team Strength is 35.
Marketing Head (MH)
M/S. NILKANTH TRADING COMPANY
Navi Mumbai (APMC)
01.2011 - 08.2014
- Launched Products in D mart, KB Fair Prices, Standalone store, Apna Bazaar Chain of Outlets
- The company is into Agro Commodity Product
- Brand - Butterfly products such as Poha, Rava, Sabudana, groundnuts, all types of Grains, etc
- Team Strength is 13.
Key Account Manager (KAM)
M/S The Ugar Sugar Work LTD.
Karnataka, Ugar Khurd
01.2008 - 12.2010
- Brand Called (FILMISAKAR)
- Handled Mumbai & Maharashtra
- Launched Products in Big Bazaar, D mart, Spencer, More, Star Bazaar, Reliance retail ltd, KB fair Price
- Worked For India's Largest Sugar Manufacturing Company The Ugar Sugar Works Ltd based in Karnataka
- Team Strength is 15.
Key Account Manager (KAM)
C G MARKETING (P&G)
Pune
01.2001 - 12.2007
- Handled Area Navi Mumbai and Raigad Region
- Worked with one of the outstanding & most Powerful C&F Agents CG MARKETING for P & G INDIA LTD
- In Mumbai
- Handled Promotion Activity, Motivating, Merchandising, Training & Implementing sales and achieving targets
- Team Strength is 40.
Territory Sales Incharge (TSI)
M/S GILLETTE INDIA LTD
01.1999 - 11.2001
- Handling Area Navi Mumbai - APMC Market, Standalone store, Multi- Chain Outlet, etc
- Job Role - Concentrating on Distributors Target v/s Achievement (Primary & Secondary) Product Handle by me
- Team Strength is 10.
Education
Skills
- Establishing a good relationship with customers
- Staying up to date with new developments/policies
- Analyzing sales data
- Seeking prospective customers
- Ensuring brand consistency
- Negotiating contracts
- Ensuring customer satisfaction
- Analyzing market trends and competitors' activities and formulating strategies to respond to these
- Create a Key Account tracking system that allowed the sales team to analyze ongoing Account Revenue and usage
- Training to the Salesforce, Merchandiser, Motivating to Achieving Targets
- Handled Promotion Activity, Motivating, Merchandising, Training & Implementing sales and achieving targets
Ctc
Current CTC is 12 Lakhs Per annum
Languages
English, Hindi, Marathi
Date Of Birth
28th September 1979
Timeline
Key Account Manager
M/s Adinath Agro processed foods pvt ltd
12.2022 - Current
National Sales and Marketing Manager
M/S MADHAV AGRO FOODS PVT LTD
10.2020 - 11.2022
Key Account Manager (KAM)
M/S EMPIRE SPICES & FOODS LTD
09.2014 - 10.2020
Marketing Head (MH)
M/S. NILKANTH TRADING COMPANY
01.2011 - 08.2014
Key Account Manager (KAM)
M/S The Ugar Sugar Work LTD.
01.2008 - 12.2010
Key Account Manager (KAM)
C G MARKETING (P&G)
01.2001 - 12.2007
Territory Sales Incharge (TSI)
M/S GILLETTE INDIA LTD
01.1999 - 11.2001
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