Juilee Talele
Sr. Data Analyst
Bengaluru
Summary
Analytics professional with 6+ years of experience across banking, consulting, and global enterprises, driving revenue growth, customer engagement, and portfolio optimization through data-driven strategies. Skilled in campaign analytics, pricing optimization, and P&L forecasting, with a proven record of delivering multimillion-dollar impact at CITI and driving strategic engagement initiatives at ANZ. Adept at building performance dashboards, uncovering behavioral insights, and translating complex data into strategic business outcomes. Exposure to machine learning applications in text analysis and academic projects, complementing strong expertise in business analytics and advanced reporting.
Overview
9
9
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Data Analyst (Senior Manager)
ANZ
05.2025 - Current
- Developed optimized cashback offers through analysis of customer spending patterns and seasonality, enhancing card usage and strengthening customer engagement.
- Uncovered early-stage customer behavioral insights through EMOB analysis, facilitating targeted engagement strategies.
- Integrated key performance metrics into dashboards, improving campaign tracking and enabling data-driven decisions in collaboration with cross-functional teams.
Assistant Manager Analytics - Unsecured Lending
CITI
04.2022 - 04.2025
- Acted as Subject Matter Expert for Credit Line Increase products, developing strategic frameworks for marketing campaigns, targeting $1.4MM annual revenue growth.
- Collaborated with business partners to project quarterly P&L and annual plans, using advanced analytics to predict and measure key business outcomes.
- Conducted deep data analysis to identify trends, evaluate marketing programs, and optimize strategic decisions, including ROI and NPV calculations.
- Led Flex Pay pricing optimization initiatives, generating $1.2MM in incremental lifetime revenue through effective report creation and insights.
- Supported CLI and mortgage performance tracking, contributing to strategic insights and campaign optimizations for improved portfolio performance. This involves prediction and tracking actual performance with insights which was later used for test designing and budget allocation.
- Directed cross-program optimization efforts and collaborated with cross-functional teams to implement data-driven strategies.
Customer Insight Analyst
CAPITA INDIA
07.2021 - 03.2022
- Creation of monthly reports that leverage visualisation to aid critical decision making
- Deep dives on experimental and simulation results to yield additional insights and guidance for future experiments and simulations
- Utilized Python and web scraping libraries to collect Twitter data, performed text analysis on new product launches, and created monthly reports to inform marketing strategies.
- Implemented machine learning models to automate text categorization, reducing manual processing time by 75%.
- Create Power BI dashboards for ad-hoc analysis
Business Analyst
MOSAIK ANALYTICS
07.2020 - 06.2021
- Create and maintain a reporting framework
- Design BRDs based on the product roadmap to improve revenue KPIs
- Identify cross-functional dependencies and perform impact analysis to find bottlenecks
- Monitor task/resource allocation to maintain performance KPIs
- Manage Global Data Hub: Oversee data ingestion, ETL, synthesis, and KPI reporting
- Oversee Media Analysis: Improve ML accuracy by reviewing media articles
- Manage Tenant Portal: Handle tenant registration, data orders, API monitoring, and package management
Data Analyst - COE Global Pricing
FEDEX EXPRESS
04.2018 - 07.2019
- Developed a SAS and web-based tool to analyze and compare competitors' rates (DHL, UPS, TNT) for the BD team in the MEISA region, optimizing strategic targeting of customer segments.
- Automated data gathering and pre-processing, reducing processing time by 75% and increasing accuracy.
- Conducted quarterly analysis of FedEx's additional handling surcharge, evaluating its impact on revenue.
- Performed year-over-year (YOY) analysis of FedEx's General Rate Increase (GRI) versus competitors, identifying trends and insights.
- Analyzed the revenue impact of Additional Handling Surcharge (AHS), providing recommendations to maximize potential revenue growth.
Freelancer
NAAPTOL, ACCESSION ONLINE JEWELLERY STORE
08.2016 - 10.2017
- Accession: Social media handling, Packaging and shipping, Strategies to increase sales and engagement, Production and inventory.
- Naaptol: Styling anchors and other characters in PGM live shows and festival promotions
Education
PGP - Data Science & Business Analytics
Praxis Business School
06.2020
Bachelors in Engineering - E & TC
University of Pune
05.2016
Skills
Technical Skills:
- Python, SQL, SAS, Excel
- Data Analysis, Reporting, and Visualization (Power BI, BigQuery)
- Statistics, Text Analytics, A/B Testing
Domain Expertise:
- Marketing Strategy
- Pricing and Profitability Analytics
- Revenue Optimization Analysis
- Consumer and Customer Analytics
- Product Management
- Business Analysis
Soft Skills:
- Problem Solving & Critical Thinking
- Cross-functional Collaboration & Stakeholder Management
- Attention to Detail
- Time Management
- Team Player
Certification
Base SAS, SAS Global Certification, Analytics
Interests
Art and Craft, Travelling, Cooking
WEBSITES, PORTFOLIOS AND PROFILES
- LinkedIn: https://www.linkedin.com/in/juilee-talele/
- Medium: https://juileetalele.medium.com/
Timeline
Data Analyst (Senior Manager)
ANZ
05.2025 - Current
Assistant Manager Analytics - Unsecured Lending
CITI
04.2022 - 04.2025
Customer Insight Analyst
CAPITA INDIA
07.2021 - 03.2022
Business Analyst
MOSAIK ANALYTICS
07.2020 - 06.2021
Data Analyst - COE Global Pricing
FEDEX EXPRESS
04.2018 - 07.2019
Freelancer
NAAPTOL, ACCESSION ONLINE JEWELLERY STORE
08.2016 - 10.2017
Bachelors in Engineering - E & TC
University of Pune
PGP - Data Science & Business Analytics
Praxis Business School
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