Summary
Overview
Work History
Education
Skills
INTERNSHIP PROJECTS
Timeline
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Junaid Shaik

Hyderabad

Summary

Strategic and results-oriented business development and marketing professional with 8+ years of experience in the pharmaceutical industry. Expertise in brand management, go-to-market strategy, client portfolio management, and new business development. Proven leadership in executing high-impact marketing initiatives and identifying customer trends to drive long-term revenue growth.

Overview

10
10
years of professional experience

Work History

Business Development Manager

Crescent Formulations Pvt. Ltd.
Hyderabad
09.2021 - Current
  • Developed and maintained a high-performing client portfolio contributing to a sustained 15% revenue growth YoY.
  • Identified emerging market trends and customer demands to create a strategic sales pipeline aligned with organizational targets.
  • Designed and implemented marketing strategies that expanded brand reach and improved product visibility across new markets.
  • Coordinated cross-functional teams to ensure timely execution of marketing campaigns and business development initiatives.
  • Represented the organization in conferences and networking events to foster partnerships and enhance market presence.

Assistant Business Development Manager

Crescent Formulations Pvt. Ltd.
Hyderabad
03.2020 - 09.2021
  • Conducted market research to identify development channels and customer segments, leading to a 20% increase in lead generation.
  • Promoted the company’s offerings through targeted outreach and customer education initiatives.
  • Created customer-centric marketing materials and collaborated with field teams for execution.
  • Utilized analytical tools to forecast trends and inform strategic decisions.

Management Trainee – Brand Development

Crescent Formulations Pvt. Ltd.
Hyderabad
08.2015 - 01.2017
  • Led the development of comprehensive marketing plans, covering brand communication, lifecycle strategies, and promotional tactics.
  • Managed brand P&L and monitored ROI of marketing campaigns.
  • Spearheaded product launch strategies and GTM execution to drive brand positioning in competitive markets.
  • Trained field representatives on brand messaging and competitor differentiation to ensure consistent communication.

Education

MBA - International Business And Marketing

Deakin University
Melbourne, Australia
03.2019

International Study Programme - Exchange MBA - Changing Environment for International Business

WHU - Otto Beisheim School of Management
Germany
05.2018

Bachelor of Technology - Industrial Engineering and Management

Bangalore Institute of Technology
India
05.2015

Skills

  • Brand Development & Lifecycle Management
  • Business Development & Client Relationship
  • Go-To-Market Strategy
  • Data Analysis & Forecasting
  • Project Management & Leadership
  • Solution-Oriented Problem Solving
  • Excellent Communication & Presentation Skills
  • Lean Six Sigma Green Belt Trainer
  • Market research
  • Marketing & Sales strategy

INTERNSHIP PROJECTS

Bharat Heavy Electricals Limited (BHEL), Bangalore

Project Lead, 2015

• Applied Lean Six Sigma to reduce tolerance limits in 160 kN suspension insulators, improving quality control standards.

Metro Trains, Melbourne

Innovation Project Assistant, 2017

• Collaborated on a high-impact safety innovation project, contributing to passenger safety improvements for millions of commuters.

Karista, Melbourne

Digital Transformation Consultant, 2018

• Led a digital marketing strategy for a startup, enabling nationwide client growth through e-commerce channels.

Chiropractic Clinic, Bendigo

Process Consultant, 2018

• Guided a healthcare clinic through digital transformation to improve accessibility for patients with disabilities.

Timeline

Business Development Manager

Crescent Formulations Pvt. Ltd.
09.2021 - Current

Assistant Business Development Manager

Crescent Formulations Pvt. Ltd.
03.2020 - 09.2021

Management Trainee – Brand Development

Crescent Formulations Pvt. Ltd.
08.2015 - 01.2017

MBA - International Business And Marketing

Deakin University

International Study Programme - Exchange MBA - Changing Environment for International Business

WHU - Otto Beisheim School of Management

Bachelor of Technology - Industrial Engineering and Management

Bangalore Institute of Technology

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