Jyoti Munjal

• Drove digital innovation across branding, PR, and market-facing initiatives, combining creativity, analytics, and technology to elevate brand positioning and amplify market presence globally, including new acquisition products.
• Taken care of the complete TOFU and MOFU buckets of customers, from unengaged to engaged, to create MQLs for sales.
• Initiated projects like gamification, pain points, and customer journey for brand engagement and Uber score improvement.
• Built scalable content and digital activation frameworks, repurposing insights into multi-channel digital programs that delivered over 2,500 content downloads with decrease in CPL by 25% , extending campaign reach beyond core audiences.
• Owned an end-to-end event marketing strategy across conferences, webinars, and summits, including virtual and in-person events. Managed 40+ global and regional events annually and achieved a 20% uplift in Event-to-MQL conversion.
• Implemented account-based marketing (ABM) frameworks using intent data and behavioral segmentation, improving engagement from high-value enterprise accounts, and supporting cross-sell opportunities.

• Audience owner for a third-party planner business for customers and prospects, running, strategizing, engaging, and getting more business from the audience.
• Initiated projects like digital nurture, brand engagement, and generated opportunities of overall $5M globally.
• Partnered with the research team and created segmentation based on the services provided by third-party planners, generated opportunities for sourcing products, and contributed around 60% to the yearly business.
• Launched projects like referrals, partner incentives, partner portals (like a hub of resources for engagement and promotions, push notifications), and partner locator near you (service-providing agency).
• Retargeted agency on the customer's enterprise accounts for AMB and 1:1 product expansion.
• Overall, the partnership demand generation contributed approximately $18M in the year from the marketing attribution programs initiated.
• Nominated for “Marketing Impact of the Year 2024" award.
• Recognized as Exceptional Business Contributor for 2023

· Received "Marketing Impact of the Year 2022" award.

• Launched the biggest MQL generator campaign for customers, i.e. Customer Online Demo closed 2022 with 4,900+ MQLs, compared to 300 MQLs in 2021.
• Successfully executed product sign-up subscriptions and increased subscribers from 1,200 to 3,400 in 2022.
• Focused on engaging customers across their lifecycle journey, and moved 1,200 contacts to the engagement lane.
• Collaborating with Marketing Automation stakeholders to plan and implement automated nurture campaigns, resulting in approximately 350 hours of saved manpower.
• Build, maintain, and monitor search-optimized web/landing pages.
• Led successful marketing campaigns, driving sales growth through cross-sell and upsell campaigns.
• Received "Marketing Impact of the Year 2022" award

• Use financial acumen and investment expertise to align clients' needs, thereby helping the clients reach short-term and long-term investment goals.
• Achievement of product-wise targets and cross-selling products as per the demographics, lifestyle, and risk profiling.
• Formulate outbound and inbound sales plans to acquire new HNI clients to increase the portfolio's customer base.