SYED REDDY MABHU

• Managed the integration of CRM systems with marketing automation platforms, ensuring seamless data flow and enhanced customer insights.
• Designed and deployed automated CRM workflows for new user onboarding and retention, increasing adoption by 45% and conversions by 22%.
• Executed omnichannel lifecycle campaigns: email, SMS, WhatsApp, RCS, and push, boosting engagement by 40%, and reducing churn by 25% through targeted reactivation flows and segmentation. Improved retention by 29%.
• Developed and implemented targeted email marketing campaigns, resulting in increased engagement and improved lead conversion rates. Enhanced email open rates by 26% and CTR by 18% through continuous optimization and A/B testing.
• Analyzed customer behavior data to optimize automation workflows, enhancing user experience and maximizing marketing effectiveness. Conducted biweekly performance reviews, improving campaign ROI by 20%.
• Led CRM-driven U.S. market expansion campaigns, increasing revenue by 36%. Managed CRM data mining and imports, achieving a 42% MQL-to-SQL conversion and a 14% uplift in CLV.
• Achieved a 38% lower cost per lead (CPL) by optimizing Meta campaigns with precise audience segmentation, lookalike targeting, and ad creative testing, resulting in a 25% increase in qualified leads.
• Collaborated with cross-functional teams to refine marketing strategies, resulting in improved campaign performance and increased ROI.

• Developed and implemented targeted marketing automation campaigns, enhancing customer engagement and retention across digital platforms.
• Configured automated CRM workflows, improving efficiency and accuracy by 38%.
• Led cross-functional teams to optimize workflow processes, resulting in improved campaign efficiency and reduced turnaround times.
• Built lifecycle automation for lead nurturing, referrals, and reactivation, generating a 46% lift in qualified leads.
• Reduced cart abandonment from 67% to 31% via multi-channel automation flows.
• Improved email deliverability by 22% through database hygiene and A/B testing.
• Integrated IVR workflows and WhatsApp chatbot via Twilio API, resulting in a 32% increase in lead acquisition.
• Led a cross-functional team to optimize omnichannel marketing strategies, increasing customer retention and satisfaction through personalized communication. Reduced churn by 38%, improved retention by 27%, and CLV by 16%.

Manager - CRM & Marketing Automation

• Streamlined CRM systems for optimal performance, resolving 50+ technical issues, designing lead scoring and configuring customized nurturing workflows, and delivering comprehensive training to 30+ new users, improving sales velocity by 27%.
• Managed CRM integrations for over 1 million leads, ensuring 99% data integrity. Increased overall business efficiency by 25%, and reduced customer support issues by 40%.
• Executed over 150 targeted campaigns per month, reducing lead-to-conversion time by 2.4 times.
• Directed affiliate partnerships contribute to 18% of total monthly leads.
• Developed and executed digital marketing strategies to enhance brand visibility and drive user engagement across multiple channels.
• Analyzed campaign performance data to optimize marketing efforts, leading to improved conversion rates and customer acquisition.
• Developed and implemented digital marketing strategies, enhancing brand visibility and engagement across multiple channels.
• Analyzed campaign performance data, generating insights that informed strategic adjustments and optimized ROI.
• Managed social media platforms, crafting targeted content that increased follower engagement and brand loyalty.

• Developed targeted lead generation strategies, significantly enhancing customer acquisition and increasing market presence.
• Generated 19% of Marketing Qualified Leads (MQL) through organic inbound and chat automation.
• Ensured accurate data flow and lead assignment, boosting efficiency and conversion rates.