K. RAMACHANDRAN
Regional Manager - Sales
Coimbatore
Summary
Professional with over 25 years of experience in Direct & Indirect Business Partner Management, Business Development, Product launch in automotive especially in Tyres. Successfully led the team in expansion of Dealer - Distribution network, accomplished steady increase in sales year after year and developed relationships with the networks to explore and develop new opportunities, Exclusive Stores, progressive skill set positively Impact the business operations.
Overview
30
30
years of professional experience
19
19
years of post-secondary education
5
5
Languages
Work History
Regional Manager
J K Tyres and Industries Ltd
Coimbatore
03.2019 - 05.2023
- Joined as Sales Manager and re designated as Regional Manager
- Spear heading a team of 35, Generating Business Revenue INR 400 Crores through Exclusive distributors, Rural distributors, Multi-Brand retail outlets and Exclusive Brand shops.
- Contributing 30% of SOB to Zone and 8% to All India Replacement Business
- Grew market share of 21% from 19% in Karnataka over a period of 3 years
- Appointed 14 Brand stores, 53 Net dealer additions in the state.
- Steering a joint partner planning process to develop mutual performance objectives, financial targets and critical milestones associated with a productive partner relationship
- Delivering both financial & volume targets as well as ensuring ongoing operational stability
- Expanded Customer Outreach programe using targeted campaigns, driving New technology tyres
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Introduced cost-saving initiatives to reduce losses and increase profit margin.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Director / Regional Sales Manager
Zafco India Private Ltd
Bangalore
11.2016 - 03.2019
- Elevated and presided as Director - Operations and Sales
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Achieved annual turnover of INR 100 Crores with 14 distribution networks across India
- Operations office was set up in Bangalore with employee strength of 65.
- Crafted plan for breaking news events and trained and prepared entire staff on how to handle such scenarios.
- Monitored expenditures to mitigate risk of overages.
AREA SALES MANAGER
Good Year India Ltd
Bangalore
05.2013 - 10.2016
- Executed proven strategies to hit sales quota and help company achieve goal of 84000 units from 45000 units in three years
- Appointed 7 Distributors across the territory
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Built lasting relationships with clients through outstanding customer service interactions, handled Indian Territories Tamilnadu, Kerala, Karnaktaka, Andhrapradesh, Telengana, Gujarat and Madhya Pradesh based out of Bangalore
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Awarded Best ASM in the Country for the year 2014- 2015
District Manager
Apollo Tyres Ltd
Tamil Nadu
08.2003 - 04.2013
- Joined as Territory Incharge and elevated as District Manager in 2006, with handled 60 crores annual business.
- Inaugurated 1st India’s Truck Alignment center in Salem, Laid foundation for modernized alignment center in Sankari, key trucking center in South India
- Handled a team of 12 includes Technical and Commercial
- Achieved Forecast Vs Achievement – SKU @ 74% inventory management, appreciated accuracy.
- Part of Cross functional Team, played key role launching new products, Gold Series and Truck Bus Radials
- Administrated & spearheaded Butyl Tube Project – Classic Auto - Pune
- Bagged initial order from MSRTC for INR 23 Crores in initial launch itself – Classic tubes
- Dedicated 47 distributor network made for the Automobile tube distribution
- Continuous 5 years in the Prestigious Apollo Achievers Club bagged rewards and awards
- Modeled best practices for sales and customer service.
Sales Officer - Initial Career Days
Ceat Ltd, JK Tyres and Industries Ltd, Eurofrigo
Tamilnadu
04.1993 - 08.2003
- Enhanced sales operations through development of new sales strategies, cold calling techniques and customer follow-up in Various places of Tamilnadu
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Identified and qualified new dealers to increase market share in key territories.
Education
MBA - Marketing
Annamalai University
Tamilnadu 04.2009 - 12.2011
Bachelor of Corporate Secretaryship - Accounting And Finance
Unviersity of Madras
Tamilnadu 04.2002 - 05.2006
Diploma in Mechanical Engineering - Automobile Engineering
State Board of Technical Education
Tamilnadu 04.1989 - 10.1992
High School Diploma -
State Board Dept of Secondary Schools
Tamilnadu 04.1980 - 04.1989
Skills
Business development and planning
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Regional Manager
J K Tyres and Industries Ltd
03.2019 - 05.2023
Director / Regional Sales Manager
Zafco India Private Ltd
11.2016 - 03.2019
AREA SALES MANAGER
Good Year India Ltd
05.2013 - 10.2016
MBA - Marketing
Annamalai University
04.2009 - 12.2011
District Manager
Apollo Tyres Ltd
08.2003 - 04.2013
Bachelor of Corporate Secretaryship - Accounting And Finance
Unviersity of Madras
04.2002 - 05.2006
Sales Officer - Initial Career Days
Ceat Ltd, JK Tyres and Industries Ltd, Eurofrigo
04.1993 - 08.2003
Diploma in Mechanical Engineering - Automobile Engineering
State Board of Technical Education
04.1989 - 10.1992
High School Diploma -
State Board Dept of Secondary Schools
04.1980 - 04.1989
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