K. RAMACHANDRAN
Coimbatore
Summary
A MBA graduate with over 25 years of experience in the automotive industry and FMCG. Demonstrated ability to meet sales targets through effective strategies with dealers, distributors, and direct customers. Proficient in mentoring team members to enhance performance. Skilled at resolving financial disputes and recovering outstanding funds, contributing to overall financial growth of companies.
Overview
22
22
years of professional experience
Work History
Regional Growth Manager
Springs Food And Beverages Ltd
09.2023 - Current
- Increased sales volume and expanded product line to new Retailers, Distributors, Agencies and Natural food chains.
- Mass Itinerant shops product placement
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Implemented systems and procedures to increase sales.
- Responsible for New Product Development
Regional Manager
J K Tyres and Industries Ltd
03.2019 - 05.2023
- Joined as Sales Manager and re-designated as Regional Manager
- Elevated market penetration to generate INR 400 Crores through Exclusive distributors, Rural distributors, Multi-Brand retail outlets and Exclusive Brand shops.
- Contributing 30% of SOB to Zone and 8% to All India Replacement Business
- Achieved share 21% from 19% in Karnataka over period of 3 years
- Appointed 14 Brand stores, 53 Net dealer additions in Karnataka & Tamilnadu
- Improved AR - Daily Sales Outstanding days 42 days to 30 days, end to claim settlement from 7 to 3 days
- Achieved regional sales objectives with CAGR 24%
- Effectively monitoring proper sales process till last mile.
Regional Sales Manager
ZAFCO India
11.2016 - 03.2019
- Elevated and presided as Director - Operations and Sales
- 12% in operational cost savings were achieved through leading new methods to resource allocation and strategic planning
- Achieved annual turnover of INR 100 Crores with 14 distribution networks across India
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating products from competitors in marketplace.
Area Sales Manager
Good Year India Ltd
05.2013 - 10.2016
- Executed proven strategies to hit sales quota and help company achieve goal of 84000 units from 45000 units in three years
- Appointed 7 Distributors across territory, handled 400+ sub-dealers
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals
- Built lasting relationships with distributors through outstanding customer service interactions, handled Indian Territories Tamilnadu, Kerala, Karnataka, Andhrapradesh, Telengana, Gujarat, and Madhya Pradesh based out of Bangalore
- Awarded Best ASM for the year 2014-2015.
District Manager
Apollo Tyres Ltd
08.2003 - 04.2013
- Joined as Territory In charge and elevated as District Manager in 2006, generated INR 60 crores annual business
- Handled team of 12 includes Technical and Commercial
- Administrated & spearheaded Butyl Tube Project Classic Auto Tubes Ltd Pune and developed new age product suits to market requirement
- Executed INR 23 crores single order from STU MSRTC, Mumbai
- Dedicated 47 distributor network made for Automobile tube distribution
- Continuous 5 years in Prestigious Apollo Achievers Club bagged rewards and awards.
Territory Manager
CEAT Ltd
05.2002 - 08.2003
- Increased market share in Scooter and 2/3 wheeler segment by 10
- Large fleet conversion fetched result of 200 Truck tyre sales
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals
- Analyzed competitor activity and used findings to develop sales growth strategies.
Education
MBA - Marketing
Annamalai University
TamilNadu12.2011
Bachelor of Corporate Secretaryship - Accounting And Finance
University of Madras
Chennai 05.2006
Diploma in Mechanical Engineering - Automobile Engineering
State Board of Technical Education
Tamilnadu10.1992
Skills
- Sales expertise & Up selling
- Dealer, Distributor and Territory Management
- New Business Development & New Customer Acquisition
- Operation Management & Process Management
- Team Management & Performance Evaluation
- Key Account Management
- Aftermarket Sales
- Market intelligence
- Consultative Selling Techniques
- CRM Management
Languages
Tamil
English
Kannada
Malayalam
Hindi
Personal Information
Date of Birth: 19/04/1974
Timeline
Regional Growth Manager
Springs Food And Beverages Ltd
09.2023 - Current
Regional Manager
J K Tyres and Industries Ltd
03.2019 - 05.2023
Regional Sales Manager
ZAFCO India
11.2016 - 03.2019
Area Sales Manager
Good Year India Ltd
05.2013 - 10.2016
District Manager
Apollo Tyres Ltd
08.2003 - 04.2013
Territory Manager
CEAT Ltd
05.2002 - 08.2003
MBA - Marketing
Annamalai University
Bachelor of Corporate Secretaryship - Accounting And Finance
University of Madras
Diploma in Mechanical Engineering - Automobile Engineering
State Board of Technical Education