Kalyan Eknath Rao
Area Manager
Chhattisgarh,CG
Summary
Area Sales Manager with over 15 years of rich experience driving sales, distribution, and cross-functional leadership across the Telecom, Consumer Electronics, FMCG/FMCD, and B2B/B2C sectors. Proven track record of managing large teams (up to 47 reportees), optimizing profit & loss (P&L), and executing robust Go-to-Market (GTM) strategies for market penetration. An MBA graduate specializing in Marketing and Finance, adept at strategic planning, channel/distributor management, and consistently achieving top-line volume and revenue targets.
Core Expertise
Leadership & Operations: Team building, P&L management, budget forecasting, and cost optimization.
Sales & Distribution: Channel management, primary & secondary sales monitoring, SKU placement, and ret…
Overview
1
1
Language
17
17
years of professional experience
Work History
Area Manager
IFB Industries
01.2026 - Current
- Led operational strategy across my looking locations to enhance productivity and efficiency.
- Developed training programs to improve team performance and adherence
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
- Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
Area Sales Manager Bhilai
Jio
04.2023 - Current
- Handling 47 Reportees Channel distribution, B2C and B2B exposure with Large team responsible to ensure sales and customer acquisition targets. Optimize the cost and productivity of Jio Centre. Managing Profit and Loss ensure seamless operation and administration of Jio Centre. Provide an action plan for customer retention and feedback Sales planning and forecasting, implementation, supervision, administration. Recruitment & Training
- Taking Care of launch plan/set up sales team recruitment & trained the sales team for appointing distributors, setting up distribution network across state. Lead the India Sales function for region which covers the assigned states (P&L responsibility)
- Increasing the overall efficiency of sales team & ensure target achievement in Sales Acquisition process.
- Develop GTM strategy (incl. distribution strategy, market segmentation, value proposition, product messaging, market intelligence, sales plan, tech enablement, channel focus initiatives, schemes etc) and growth plans for the region in line with business strategy.
- Set goals, KPIs and ensure team tracks effectively towards the goals set in conjunction with HR and capability building team. Develop & implement strategies to achieve distribution expansion as per agreed market & outlet coverage targets.
RSO
Samsung India Electronics Pvt Ltd
10.2017 - 03.2023
- Monitoring the primary & secondary, Create KPI for the Sales/Distribution & Marketing Team and Evaluate. Conduct Business Analysis, Looking after all the Sales and Distribution. Coaching and mentoring associates in sales, distribution and marketing.
- Forecast & Sales target & objectives by implementing sales and marketing strategies & ensure ROI.
- Taking Care of launch plan/set up sales team recruitment & trained the sales team for appointing distributors, Setting up distribution network across state. Lead the India Sales function for region which covers the assigned states (P&L responsibility)
- Increasing the overall efficiency of sales team & ensure target achievement in Sales Acquisition process.
- Establish objectives and processes for distributor appointment and manage and structure key points of operation around distribution management like ROI, margins, scope of business growth
- GROWTH PATH
- Regional Sales Officer Dec 2019 – March'23
- Area Sellout Executive Oct 2017 To Dec 2019
Team Leader
Oppo
03.2017 - 10.2017
- Coaching , Monitoring & motivating the team members to align their performance with the business plans. Enabling the team members for achievement of incentives
- Ensuring timely reporting through team in company prescribed formats
- Induction and on the job training of new team members
- Creation of Sales/Distribution & Marketing strategies/Cost to Sales Ratio for each Department. Taking Care of New Product Development. Price/Place/Promotion Decision. Use of Social Media in Marketing Plan, Make a launch plan/set up sales team recruitment & trained the sales team for appointing distributors, Setting up distribution network across state.
- Has a responsibility to Increase Sales Revenue through the design and implementation of appropriate strategies for each of the business's verticals, sales channels, and services.
- Monitoring competitor's activity, tracking daily sales and monitoring the effectiveness of secondary schemes.
- Daily market visit to check the visibility & availability of products, analysis the issues of retailers & solve these with the best possible way.
Territory Sales Executive
Idea Cellular Limited
05.2015 - 02.2017
- Achieved top -line targets (volume and revenue) with eye on profits; negotiated terms of business with channel partners covering margins, Stock Keeping Unit (SKU) range, product display, in-store brand visibility and payment terms.
- Monitoring Targets for and Primary & Secondary Sales , New Product Launch & Inventory in Assign Territory & Sales promotion identifies product improvements or new products by remaining current on industry trends market activities and competitors, Keeping eye on market, Attending the customer issues & their business queries.
- Continuous feedback to organization about the competitor's activities Designing Marketing Activities & executing activations, schemes, incentives, merchandising to sustainably drive sales growth. Submit stockiest claims on time to basis for faster clearances. On job Training to Sales Team, Focus on Distributor Stock FIFO Policy Supply and POP Materials Quantity, Sales planning and forecasting, co-ordinate with supply chain team for better services
- Achieve primary and secondary sales ensuring effective distribution of company products reach out to the new set of customer through expansion into new geographies and new market segment.
Retail Sales Rep
Reliance Telecom Private Limited
01.2013 - 01.2015
Sales Executive
Britannia Biscuits Distributor Payroll
01.2012 - 01.2013
Sales Representative
Prem Chocolate General Trade
01.2009 - 01.2011
Education
M.B.A - Finance & Marketing
Mats University
Raipur, India01-2021
B.Sc. - undefined
I.C.F.A.I.
01-2008
12TH - undefined
A.P. BOARD
01-2005
10TH - undefined
A.P. BOARD
01-2003
Skills
Team Building And Management
Planning, Budgeting & Forecasting
Urban & Rural Market Developments
Market Penetration
Atl & Btl Operations
Go to Market Strategy - GTM
Distributor Management
Market & Competitive Analysis
Inventory Management
Timeline
Area Manager
IFB Industries
01.2026 - Current
Area Sales Manager Bhilai
Jio
04.2023 - Current
RSO
Samsung India Electronics Pvt Ltd
10.2017 - 03.2023
Team Leader
Oppo
03.2017 - 10.2017
Territory Sales Executive
Idea Cellular Limited
05.2015 - 02.2017
Retail Sales Rep
Reliance Telecom Private Limited
01.2013 - 01.2015
Sales Executive
Britannia Biscuits Distributor Payroll
01.2012 - 01.2013
Sales Representative
Prem Chocolate General Trade
01.2009 - 01.2011
10TH - undefined
A.P. BOARD
12TH - undefined
A.P. BOARD
B.Sc. - undefined
I.C.F.A.I.
M.B.A - Finance & Marketing
Mats University
PERSONAL DETAILS
DOB: 03rd Sep 1988