I have overall 5.5 years of work experience including a dedicated 3.5 years focused on Marketing Automation. Proficient in leveraging the capabilities of Marketo and SFMC tools to create and optimize impactful marketing campaigns.
Overview
5
5
years of professional experience
Work History
Lead Analyst - Campaign Execution
Wundermanthompson Studios
05.2020 - Current
Working on Marketing Automation tools: ON24, MARKETO, SFMC, DYNAMICS 365, CERTAIN & ROBOTICS.
Interacting with the MSFTE’s/Marketing coordinators to provide essential support for Marketing Campaigns, Event creation and end to end execution with reporting.
Post Event Local Nurture creation , Managing Lead Flow , Segmentation , Lead Lifecycle, Lead Scoring.
A/B Testing.
Creating static email using HTML and CSS in SFMC.
Setup, deployment, and management of automated campaigns in MARKETO.
Execution of In-Person, Digital Webinar’s and Email Campaigns.
Landing page creation, Scheduling of Email Reminder’s and Lead Nurturing.
Design and implement email marketing campaigns.
Perfroms UAT for CRM tool (MaSH)
Senior Associate
Tech Mahindra
10.2019 - 05.2020
Handled Issue’s related to LAN and Wireless
connection Network troubleshooting
Senior Technical Specialist
Convergys
05.2018 - 09.2019
Customer support(NA and Canada)(DELL)
Software- Operating system, blue screen errors, MS office , network connection, troubleshooting
Conduct training for team to enhance the troubleshooting
skills
Hardware – Diagnose the errors related to hardware
Training head for my Team, under the DELL process
Team Management
Education
Bachelor of Science -
M.M. University
Ambala
09.2016
Skills
Marketo Tool for setting up Marketing campaigns
Sales Force marketing Tool
ON24 for Hosting webinar
HTML
CSS
SQL
Lead Management
Lead Lifecycle
Lead Nurturing
Email Marketing
Languages
English
Advanced (C1)
Hindi
Bilingual or Proficient (C2)
Punjabi
Upper intermediate (B2)
Additional Information
Projects:
Nexux Project Tester:
Part of Nexus project which will be launched globally by Microsoft to make the work centralized.
I work on testing the defined scenarios and raising bugs with development team.
Sharing reports with stakeholders for reported and resolved bugs.
Timeline update
Timeline
Lead Analyst - Campaign Execution
Wundermanthompson Studios
05.2020 - Current
Senior Associate
Tech Mahindra
10.2019 - 05.2020
Senior Technical Specialist
Convergys
05.2018 - 09.2019
Bachelor of Science -
M.M. University
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