SEO MANAGER
KANMANI E.
IRANKZ PRIVATE LIMITED
Tiruvallur
2
Languages
2
Certification
14
Years of experience
Results-oriented SEO professional with 14 years of experience in developing and executing strategies that enhance organic visibility and website performance. Expertise in Technical, On-Page, Off-Page, and Local SEO, complemented by keyword research and SEO audits. Proven success in managing client campaigns, leading SEO teams, and optimizing websites for improved search growth.
Work History
SEO MANAGER
- Led SEO campaigns in technical, on-page, off-page, local SEO, and content optimization, enhancing overall search visibility.
- Conduct keyword research, search-intent analysis, competitor research and SERP analysis to identify growth opportunities.
- Monitored organic traffic, rankings, indexing, crawling, and website performance using Google Search Console, GA4, and SEO tools to inform strategic adjustments.
- Plan and execute digital marketing strategies to strengthen search visibility, website performance and online presence.
- Support Google Ads and Meta Ads campaign planning through keyword and audience research, campaign structure inputs and performance review.
- Coordinate with content, development and marketing teams to implement recommendations and improve campaign outcomes.
- Prepared performance reports detailing insights and progress, delivering actionable recommendations to stakeholders for informed decision-making.
- Research AEO, GEO and AI-search optimization opportunities and incorporate relevant practices into digital marketing workflows.
- Contribute to Social Media Marketing and SMO activities, including content planning, platform visibility and engagement initiatives.
SEO TEAM LEAD
- Led and mentored 5+ SEO team members through task allocation, campaign guidance, quality control and performance monitoring.
- Managed multiple SEO projects and client campaigns, overseeing strategy, execution, performance tracking, and reporting to drive campaign success.
- Developed and managed comprehensive SEO strategies across on-page, off-page, technical, local, and content domains to enhance search visibility.
- Conducted keyword research, search-intent analysis, competitor/SERP analysis, and content opportunity research to identify growth opportunities.
- Used Google Search Console and analytics data to monitor organic performance, indexing, crawling, search visibility and technical issues.
- Managed Local SEO initiatives, including Google Business Profile optimization, local keyword targeting, business listings, citations and NAP consistency.
- Worked with content writers, developers and cross-functional teams to implement SEO recommendations.
- Contributed to 100+ Page 1 keyword improvements across client campaigns.
SENIOR SEO ANALYST
- Led SEO analyst support and organized day-to-day execution for multiple client campaigns, ensuring alignment with client goals.
- Directed task assignment, monitored project milestones, and reviewed SEO deliverables for quality and consistency.
- Guided technical SEO, local SEO, business listings, citations, link building, and ranking improvement efforts.
- Tracked keyword rankings and organic performance, coordinating corrective actions with content and development teams to enhance campaign effectiveness.
- Prepared and reviewed client SEO reports, facilitating timely resolution of campaign issues and optimizing client communication.
- Evaluated keyword research, competitor analysis, SEO audits, and on-page and off-page recommendations.
SEO ANALYST
- Optimized title tags, meta descriptions, headings, URLs, website content, internal links and images.
- Performed keyword research, search-intent analysis, competitor research and SERP analysis.
- Monitored rankings, organic visibility, and website performance, preparing SEO reports to inform strategy adjustments and optimize results.
- Used Google Search Console to identify and address search, indexing, and website visibility issues, ensuring improved site performance.
- Executed business listings, profile creation, citations, and link-building activities to enhance online presence and improve local search visibility.
LEAD GENERATION ANALYST
- Supported lead-generation activities through company, industry, market, and customer research.
- Prospect identification improved through online research, accurate data collection, and verification.
- Strengthened business development support through organized prospect information management.
Education
Bachelor of Computer Applications (BCA)
Skills
SEO campaign management
Technical SEO
On-page and off-page SEO
Local SEO
Keyword research
Competitor analysis
SEO audit
Content optimization
Website optimization
Google Business Profile management
Google Analytics proficiency
Google Search Console expertise
Campaign planning and project management
PPC management strategies
Performance reporting and analysis
HTML and CSS skills
SEO reporting techniques
Search engine marketing
SEO reporting
Certification
- Google Ads Certified | Google Analytics / GA4
Accomplishments
- 14+ years of progressive experience in SEO and digital marketing.
- Managed 100+ SEO projects and supported 15+ client campaigns.
- Contributed to 100+ target keywords achieving Page 1 visibility.
- Led and guided SEO teams of 5+ members.
- Achieved #1 Google organic and Google Maps visibility for targeted local search terms for the Vail Valley Waste website across Vail, Avon, and Edwards, Colorado.
INDUSTRY EXPERIENCE
- Real Estate
- Construction
- Healthcare
- Home Care
- Beauty Products & Services
- Cleaning Services
- Junk Removal
- Digital Marketing
- Local Service Businesses
- Professional Services
- E-commerce
Languages
English
C2
Proficient
Tamil
Native
Native
Timeline
SEO MANAGER
IRANKZ PRIVATE LIMITED
2024 - CurrentRead More
SEO TEAM LEAD
ALGORITZ WEB TECHNOLOGIES
2018 - 2024Read More
SENIOR SEO ANALYST
ALGORITZ WEB TECHNOLOGIES
2016 - 2018Read More
SEO ANALYST
ALGORITZ WEB TECHNOLOGIES
2013 - 2016Read More
LEAD GENERATION ANALYST
ALGORITZ WEB TECHNOLOGIES
2012 - 2013Read More
Indo-American College
Bachelor of Computer Applications (BCA)
Read More