Karan Luthra

As an SEO Outreach Specialist, I helped businesses improve their search engine rankings through high-quality guest posting and white-hat link building strategies. My work included finding relevant websites for outreach, building relationships with website owners and bloggers, negotiating guest post placements, and securing authority backlinks from niche-relevant sites.

I managed complete outreach campaigns, including prospect research, personalized email outreach, backlink analysis, anchor text planning, and content coordination. I also worked on improving domain authority, organic traffic, and keyword rankings by acquiring high-quality contextual backlinks from trusted websites.

Additionally, I used SEO tools such as Ahrefs, SEMrush, Moz, and Google Sheets to analyze backlink opportunities, monitor competitor strategies, track campaign performance, and maintain outreach databases.

Key Responsibilities:
• Guest posting outreach
• Link building campaigns
• Website prospecting and research
• Blogger and publisher communication
• Backlink analysis and reporting
• Competitor backlink research
• Anchor text optimization
• Relationship management with website owners
• Off-page SEO strategy implementation

As an SEO Team Lead, I managed and guided the SEO team to improve website rankings, organic traffic, and overall digital growth through effective SEO strategies. I was responsible for planning and executing on-page, off-page, and technical SEO campaigns while ensuring projects were completed on time and aligned with business goals.

I supervised team members working on keyword research, content optimization, guest posting, backlink building, and website audits. I also monitored campaign performance, analyzed SEO reports, and developed strategies to improve search engine visibility and lead generation.

In addition to team management, I coordinated with content writers, developers, designers, and marketing teams to implement SEO best practices across websites and digital campaigns. I regularly used tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog for performance tracking and competitor analysis.

Key Responsibilities:
• Leading and managing the SEO team
• Creating SEO strategies and campaign planning
• On-page, off-page, and technical SEO management
• Guest posting and link-building supervision
• Keyword research and competitor analysis
• Monitoring website traffic and keyword rankings
• Team training and performance management
• Client communication and reporting
• SEO audit implementation and issue resolution
• Coordinating with content and development teams
• Improving organic traffic, domain authority, and conversions

As an SEO Executive, I was responsible for improving website visibility and organic search rankings through on-page, off-page, and technical SEO strategies. I conducted keyword research, optimized website content, and implemented SEO best practices to increase organic traffic and improve search engine performance.

My responsibilities included website audits, competitor analysis, backlink building, guest posting outreach, content optimization, meta tag creation, and monitoring keyword rankings. I also worked closely with content writers and web developers to ensure SEO-friendly website structure and user experience.

I regularly used tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog to analyze website performance, identify SEO opportunities, and track campaign results.

Key Responsibilities:
• Keyword research and competitor analysis
• On-page SEO optimization
• Off-page SEO and link building
• Guest posting and outreach campaigns
• Meta titles and description optimization
• Technical SEO audits
• Website traffic analysis using Google Analytics
• Search Console monitoring and issue fixing
• Content optimization for better rankings
• Backlink analysis and reporting
• Improving website indexing and crawlability