Kanumarlapudi Srinidhi
Hyderabad
Summary
Dynamic Associate Product Manager at Astraea Life Sciences with a proven track record in end-to-end product lifecycle management. Spearheaded the launch of over 15 innovative products, driving a 35% revenue increase. Skilled in strategic brand development and market analysis, with a strong ability to deliver impactful training sessions.
Overview
6
6
years of professional experience
Work History
Associate Product Manager
Astraea Life Sciences
Bengaluru
02.2020 - Current
- Led the end-to-end development and commercial rollout of 15+ pharmaceutical and nutraceutical products across key therapeutic areas.
- Successfully launched: Fenticonazole vaginal capsules for antifungal therapy, Quatrefolic + Pyridoxal 5-Phosphate tablets for prenatal nutritional support, Bilastine + Montelukast tablets for allergic rhinitis and asthma, Azithromycin 250mg & 500mg for infectious disease management.
- Rolled out COVID-19 specific OTC products like Vitamin C-Zinc tablets, Herbal Cough Syrup, and Immunity Boosters, contributing to a 35% YoY revenue spike in 2020–21.
- Launched gynecology-targeted products including Iron-Folic Acid blends, Prenatal Multivitamins, and PCOS supplements, leading to a 25% growth in portfolio contribution.
- Managed brand growth strategies for established molecules like Calcium supplements and Letrozole, driving enhanced prescriber traction.
- Created end-to-end branding materials, regulatory-aligned packaging, visual aids, and scientific content for HCPs.
- Strengthened digital product listings and SEO for e-commerce and B2B platforms, increasing brand visibility.
- Delivered structured training sessions for 50+ medical representatives, improving product knowledge and sales confidence.
Product Management & Development Intern
Lactonova Nutripharm Pvt Ltd
Hyderabad
01.2019 - 01.2020
- Contributed to the development and strategy planning of 12+ new products across paediatrics, oncology, ophthalmology, and diabetology.
- Collaborated on creation of regulatory dossiers, scientific marketing content, and visual training aids.
- Conducted therapeutic and competitor research to support new product ideation and commercial positioning.
- Coordinated with sourcing and regulatory teams to streamline vendor selection and optimize packaging workflows.
Education
Bachelor of Pharmacy (B.Pharm) -
PES College of Pharmacy
Bengaluru, India05.2018
Higher Secondary (12th Grade) -
Board of Intermediate Education
Telangana, India05.2014
Secondary School Certificate (10th Grade) -
Board of Secondary Education
Andhra Pradesh, IndiaSkills
- End-to-End Product Lifecycle Management
- Product development
- Brand management
- Strategic Product Launch and Brand Development
- Regulatory and Promotional Content Design
- Market Analysis and Competitive Intelligence
- Microsoft Excel
- PowerPoint
- Competitor analysis
- Training delivery
Languages
- English, Fluent
- Telugu, Native
- Kannada, Conversational
- Hindi, Conversational
Timeline
Associate Product Manager
Astraea Life Sciences
02.2020 - Current
Product Management & Development Intern
Lactonova Nutripharm Pvt Ltd
01.2019 - 01.2020
Bachelor of Pharmacy (B.Pharm) -
PES College of Pharmacy
Higher Secondary (12th Grade) -
Board of Intermediate Education
Secondary School Certificate (10th Grade) -
Board of Secondary Education
Similar Profiles
Prasoon SPrasoon S
Regional Sales Manager at Astraea Life Sciences Pvt LtdRegional Sales Manager at Astraea Life Sciences Pvt Ltd
Shubhraman RoutShubhraman Rout
Senior Program Manager at Industry: Life Sciences, Crop Sciences & Consumer HealthSenior Program Manager at Industry: Life Sciences, Crop Sciences & Consumer Health
SONAL PANDEYSONAL PANDEY
Business Analyst and Presentation Specialist at Astraea Solutions Pvt. LtdBusiness Analyst and Presentation Specialist at Astraea Solutions Pvt. Ltd