Karan Singh
Mohali
Summary
Experienced Account Manager with 6+ years in eCommerce, specializing in Amazon, Walmart, and Flipkart. Skilled in end-to-end support across PPC and Seller Central management, offering insights into inventory, brand analytics, reporting, listing optimization, and impactful promotional campaigns. Excellent at client communication, providing actionable recommendations and addressing concerns. Expert in campaign optimization and ROI maximization using tools like Helium 10, Jungle Scout, and AI. Efficiently manages multiple accounts with budgets ranging from $1,000 to over $100,000 per month across diverse markets. Achieved consistent month-over-month growth in ad sales while reducing TACOS and increasing account-level sessions. Actively collaborates on projects for efficient onboarding and workflow optimization. Supports high-risk accounts and conducts A/B testing for improved campaign performance. Experienced in off-platform advertising through Google Ads with expertise in tracking using Amazon Attribution. Dedicated to delivering exceptional results and a valuable asset in Account Management.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Account Lead
1digitalstack.ai
09.2023 - Current
- Managed a portfolio of 4 high profile clients managing budgets of $200-$5M per month, delivered and prepared strategies for new and existing customers for Amazon, Walmart & Flipkart, and identifying services based on each individual needs, resulting in 20% increment in retention rate.
- Achieved 22% increment in Ad sales by implementing strategies across ads and delicate use of promotions and pricing strategies resulting in increment of profitability by 35%
- Proficient use of tools like Helium 10 and Brand Analytics for Keyword research, competition analysis, understanding category trends, price tracking etc. and providing valuable insights for listing optimizations and SEO.
Account Manager
Teikametrics
07.2022 - 09.2023
- Managed 12+ accounts, driving net MRR of $40,000 by aligning campaigns with business objectives, improving customer satisfaction, and minimizing churn risk.
- Played key role in testing SaaS tool for AI-driven bid adjustments, successfully implementing model across accounts. This resulted in 25% reduction in CPC and 45% improvement in visibility metrics.
- Increased retention rate of high-risk clients by 15% through strategic planning, daily communication, goal redefinition, and consistent reporting to proactively reduce churn.
- Contributed to upselling additional services, including DSP and creative development, resulting in 10% (approx.) increase in net MRR.
- Demonstrates hands-on experience with Helium 10, brand analytics and Teikametrics tool to conduct market research, and enhance overall campaign effectiveness.
- Took initiative to lead Party Planning Committee, organizing team’s first-ever in-person meet, fostering collaboration, and strengthening team bonds in memorable and impactful event.
E-commerce Analyst
Paxcom India
11.2018 - 07.2022
- Managed 5+ accounts, optimizing PPC campaigns for higher ROAS and aligning strategies with brand objectives.
- Oversaw Catalogue Management, enhancing listing quality and implementing SEO strategies for 500+ listings.
- Managed "CadburyGifting.in", overseeing new product listings, inventory, website optimization including SEO and layout enhancements, resulting in a 20% reduction in website load time.
- Led team of 3 members, providing precise insights and guidance to drive brand success.
Business Analyst
STMicroelectronics
06.2018 - 11.2018
- Developed data visualization dashboards using Tableau and Power BI
- Enhanced Master filing system processing speed by 30% through VBA and macros
- Provided streamlined reporting to business units and senior management on product and performance metrics
- Managed Oracle database for assigned department, ensuring data backup and maintenance
Education
PG Diploma - Environmental & Sustainable Development
Indira Gandhi National Open University
New Delhi01.2021
Bachelors of Technology - Computer Science & Engineering
Chitkara University
Punjab01.2019
Skills
- Data Analysis & Reporting
- Listing & SEO Optimization
- Advanced PPC Strategy
- Microsoft Word/Excel
- Salesforce
- Helium 10
- Google Ads
- Keyword Research & Optimization
- Campaign Automation & Tools
- Trend Adaptation & Seasonal Strategy
- Team Leadership & Collaboration
- Client Management & Communication
- Cross-Marketplace Experience
Certification
- Amazon Ads Certifications
- Flipkart Ads Certifications
- Data Analyst Nanodegree
Languages
English
Hindi
Punjabi
Personal Information
Date of Birth: 06/17/97
Timeline
Senior Account Lead
1digitalstack.ai
09.2023 - Current
Account Manager
Teikametrics
07.2022 - 09.2023
E-commerce Analyst
Paxcom India
11.2018 - 07.2022
Business Analyst
STMicroelectronics
06.2018 - 11.2018
- Amazon Ads Certifications
- Flipkart Ads Certifications
- Data Analyst Nanodegree
PG Diploma - Environmental & Sustainable Development
Indira Gandhi National Open University
Bachelors of Technology - Computer Science & Engineering
Chitkara University
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