KARISHMA DAIYYA
Performance marketer
Thane
Summary
Performance marketer with 5+ years of experience across D2C, BFSI, B2B, and real estate. Backed by a sales and entrepreneurial background, I bring sharp strategy, execution, and a constant drive to learn and grow.
Overview
6
6
years of professional experience
2
2
years of post-secondary education
1
1
Certification
1
1
Language
Work History
Senior Biddable Manager
GroupM Media
05.2024 - Current
- Served as the main point of contact for clients, ensuring seamless communication and delivering consistent value across all campaign phases.
- Successfully led branding and awareness campaigns for Amazon Prime( OTT), setting up the end-to-end process for a newly onboarded client.
- Drove business growth for L'Oréal by executing strategic media plans across Meta, Google, and YouTube platforms.
- Conducted in-depth market research and competitive analysis to uncover trends and identify new growth opportunities in the digital space.
Biddable Manager
GroupM Media
04.2023 - 04.2024
- Managed campaigns for a global luxury D2C skincare brand, optimizing performance through A/B testing and smart bidding-boosting Google Search ROAS from 3 to 7.
- Developed full-funnel strategies across Meta, Google, and YouTube, consistently exceeding KPIs for awareness, lead generation, and customer acquisition.
Paid Media Executive
Togglehead Digital PVT LTD
06.2022 - 04.2023
- Managed day-to-day paid media campaigns for 8-10 clients across B2B, BFSI and D2C brands, focusing on website conversion, lead generation and app installs.
- Built and presented performance marketing strategies to win new clients in the BFSI space, supported by detailed competitive analysis.
- Delivered over ₹100 Cr in revenue for a leading financial brand within six months, driving 4,000+ high-intent leads.
Paid Media Advertiser
Freelancer
08.2020 - 05.2022
- Solely managed paid media campaigns for 10+ clients, including local and international brands, providing tailored strategies for diverse industries.
- Achieved 3+ ROAS for real estate clients and drove 200+ app installs across the USA, Australia, and India for a fitness brand.
- Full ownership of client communications, campaign execution, and performance reporting, ensuring alignment with business objectives.
- Demonstrated flexibility and expertise in managing projects of varying scopes and industries, including real estate, fitness, and e-commerce.
- Attracted new business through creative pitches that showcased unique ideas backed by solid analytical insights.
Digital Marketing Executive
Paarami Digital Consulting
03.2020 - 05.2020
- Led client coordination and played a key role in website redesign projects, optimizing landing pages based on user journey insights and challenges.
- Managed event-based and edtech campaigns within the BFSI sector, ensuring seamless execution and improved campaign performance.
- Developed comprehensive media plans to drive client success and enhance digital presence.
Digital Marketing Trainee
Paarami Digital Consulting
01.2020 - 03.2020
- Executed Google Ads and Facebook campaigns for BFSI and edtech clients, leading to significant improvements in campaign performance.
- Collaborated on creative development and website redesign, ensuring that the business objectives were effectively translated into digital marketing strategies.
Sales Trainee
Marathon Realty
06.2019 - 10.2019
- Identified and onboarded new channel partners and re-engaged 7-10 former partners for marathon realty new residential projects and rebuilding strong, loyal relationships.
- Drove sales through brokers and alternative channels, increasing leads and foot traffic for active projects.
- Received the 'Newbie in the Spotlight' award as an individual contributor in GroupM's recognition program at the India level.
- Awarded 'Campaign of the Month' for increasing ROAS with a new Google Ads structure in GroupM.
Education
MBA - Marketing
Pillai Institute of Management Studies And Research
Mumbai, India 01.2017 - 01.2019
Skills
Team leadership
Certifications And Recognition
410-101 - Facebook Certified Media Buying Professional
Certification
410-101: Meta Certified Media Buying Professional
Timeline
410-101: Meta Certified Media Buying Professional
06-2025
Senior Biddable Manager
GroupM Media
05.2024 - Current
Biddable Manager
GroupM Media
04.2023 - 04.2024
Paid Media Executive
Togglehead Digital PVT LTD
06.2022 - 04.2023
Paid Media Advertiser
Freelancer
08.2020 - 05.2022
Digital Marketing Executive
Paarami Digital Consulting
03.2020 - 05.2020
Digital Marketing Trainee
Paarami Digital Consulting
01.2020 - 03.2020
Sales Trainee
Marathon Realty
06.2019 - 10.2019
MBA - Marketing
Pillai Institute of Management Studies And Research
01.2017 - 01.2019
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