SUDHIR YADAV
Gurugram
Summary
Experienced Media Operations Specialist with a proven track record of successfully managing end-to-end digital advertising campaigns. Proficient in utilizing industry-leading tools such as CM360, DV360, Prisma, IAS, and Double Verify to optimize campaign performance and deliver exceptional results. Skilled in data analysis, strategic optimization, and cross-functional collaboration to drive ROI and exceed client expectations. Adept at staying updated on industry trends and leveraging innovative technologies to enhance operational efficiency. Seeking opportunities to contribute expertise and drive success in a dynamic and collaborative team environment.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Executive - Media Operations
GroupM Media India Pvt Ltd
Gurugram
2024.06 - Current
- Managed end-to-end digital campaign operations on CM360
- Performed QA/QC for trafficking and ad-hoc activities
- Worked as part of data audit and data analysis for the campaign performances across all channels
- Created, troubleshooted, and reported CM360 Floodlight activities
- Troubleshooted the CM360 tags related issues
- Collaborated with cross-functional teams to align marketing efforts with product launches, resulting in a 40% increase in product adoption
- Analyzed campaign data to provide actionable insights
- Collaborated with the local team as well as the Client leadership team to design the data validation process across all channels on the Marketing Intelligence platform.
- Also handled media billing on prisam platform.''
- Developed and implemented long-term strategic plans to ensure organizational growth and sustainability.
- Analyzed financial data, trends, and market conditions to identify opportunities for increased profitability.
Executive
Sudhir Yadav
Gurugram
2023.06 - 2024.06
- Execution of campaign setup on CM360 Ad server.
- Managed end-to-end digital campaign operations on CM360
- Performed QA/QC for trafficking and ad-hoc activities
- Worked as part of data audit and data analysis for the campaign performances across all channels
- Created, troubleshooted, and reported CM360 Floodlight activities
- Troubleshooted the CM360 tags related issues
- Collaborated with cross-functional teams to align marketing efforts with product launches, resulting in a 40% increase in product adoption
- Analyzed campaign data to provide actionable insights
- Also handled media billing on prisam platform.''
- Analyzed financial data, trends, and market conditions to identify opportunities for increased profitability.
- Developed and implemented long-term strategic plans to ensure organizational growth and sustainability.
- Collaborated with the local team as well as the Client leadership team to design the data validation process across all channels on the Marketing Intelligence platform.
Management Trainee - Media Operations
GroupM Media India Pvt Ltd
Gurugram
2021.06 - 2023.05
- Managed and scaled campaigns on CM360
- Handled tagging and verification procedures for IAS and Double Verify across necessary regions and partners
- Analyzed performance data across multiple digital channels to validate data consistency between platforms and the data dashboard Tableau)
- Collaborated with engineering to integrate new tracking systems, improving data accuracy and campaign efficiency
- Executed CM360 floodlight and audience creation tasks.
Education
Bachelor of Technology - ME - Science Education
APJ Abdul Kalam Technical University
Lucknow06.2018
Higher Secondary - Science Education
Rajeev Gandhi Science College
Amethi06.2013
Skills
- Data Audit
- CM360
- DV360
- SA360
- CM360 Creative Validation
- Cross-Functional Collaboration
- Google Analytics
- Looker Studio
- Platform Reporting
- Double Verify
- MS SharePoint
- CM360 Floodlights
- Double Verify IAS Tagging & Verifications
- Prisma
Certification
- Campaign Manager 360 - Focused on mastering CM360 for deep insights into campaign management, provided by Google.
- IAS Specialist - Tagging & Technical - Learned significant technical and troubleshooting knowhow of IAS set up, including creation of campaign tags ("tag wrapping") and troubleshooting discrepancies and issues with loading of creatives.
Accomplishments
- Employee of the Month - I was recognized as the Best Employee of the Month for June FY24.
Passions
- Growth Hacking - Passionate about leveraging creative and unconventional strategies to drive user acquisition and business growth.
- Data Analytics - Deeply interested in analyzing data to uncover insights that inform strategic marketing decisions.
Timeline
Senior Executive - Media Operations
GroupM Media India Pvt Ltd
2024.06 - Current
Executive
Sudhir Yadav
2023.06 - 2024.06
Management Trainee - Media Operations
GroupM Media India Pvt Ltd
2021.06 - 2023.05
- Campaign Manager 360 - Focused on mastering CM360 for deep insights into campaign management, provided by Google.
- IAS Specialist - Tagging & Technical - Learned significant technical and troubleshooting knowhow of IAS set up, including creation of campaign tags ("tag wrapping") and troubleshooting discrepancies and issues with loading of creatives.
Bachelor of Technology - ME - Science Education
APJ Abdul Kalam Technical University
Higher Secondary - Science Education
Rajeev Gandhi Science College
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