KARISHMA KATIYAR

• Directed product shoots with a focus on aesthetics, technical precision, and adherence to regulations.
• Oversaw product styling and visual consistency, ensuring alignment with brand guidelines.
• Spearheaded cross-functional collaboration to streamline workflows and meet tight project timelines.

Key Innovations:

• Smart Basket: Increased customer cart size through Generative AI strategies, creating prototypes for automated bundle suggestions.
• Sellers Go-To Tool: Designed a video creation tool for sellers, enabling multi-format content production with auto-QC and direct upload functionalities.
• Studio 2.0: Implemented live videography with ML segmentation, cutting costs by 50% and reducing shoot time.
• Digital Background Transformation: Leveraged LiDAR sensors and PTZ cameras to enhance operational efficiency by 40%, reducing post-editing and live recording expenses.

• Delivered award-winning AR solutions, including Flipkart and Pulse AR lenses, recognized at the Digital Crest Awards 2023.
• Managed a diverse client portfolio, collaborating with brands like Flipkart, Nestlé, Realme, and Zepto to create tailored AR experiences.
• Fostered team productivity through advanced AI tools and streamlined creative processes.

• Collaborated with stakeholders to produce 3D animations, VFX, and VR commercials for major brands, including Levi's and Coca-Cola.
• Led critical projects, excelling in 3D modeling, texturing, and lighting.

• Worked closely with UX designers to translate wireframes into functional web pages.
• Provided technical support to clients, addressing issues promptly and maintaining positive working relationships.
• Designed intuitive UI for cryptocurrency platforms and contributed to stock image libraries with 2D/3D illustrations.
• Conducted market research to align design strategies with emerging trends and client needs.

• Created diverse 3D assets, from gaming models to interior and exterior scenes, using Blender and 3ds Max.
• Developed end-to-end workflows, including story boarding, modeling, and lighting.