Karishma Kumari

Karishma Kumari is an MBA graduate from IIM Jammu with expertise in strategy, marketing, and finance. As a Management Trainee at Kotak Mahindra Bank, she excelled in credit assessments, portfolio optimization, and MIS reporting. Her versatile experience in consulting, finance, and marketing showcase her analytical prowess and strategic acumen.

Strategic Consultant Intern  •  | Jiyonwall | April ‘22– June ‘22

• Developed a marketing strategy using Fogg Behavior Model and presentation pitch to promote the live yoga sessions to different category of customers like Gen Z, Boomer, Millennials, Working Professionals which helped in customer acquisition by 20%.
• Generated reports on MS Excel & PowerPoint to conduct trend analysis & research on competitors, identifying target markets which leveraged customer retention by 15%

Digital Marketing & SEO Intern | Microtek Learning |May22 - July22| Jammu

• Improved on-page SEO performance, resulting in page speed improvement of 70% & increase in monthly organic traffic of 24%.
• Bolstered blog content with attention to SEO & keyword research, helping drive total site traffic by 72%.
• Studied analytics in Google Search Console, identified low-performing content and recommended solutions that improved content performance by an average of 30%

Marketing Research & Strategic Intern |Tutor101 | Jan,22- Mar,22 |Jammu

• Collaborated with team of 10+ qualified tutors and subject experts to design & develop engaging learning experiences, resulting in 99% positive feedback from survey scores.
• Piloted new e-Learning course with 70+ signups, resulting 17% increase in revenue.
• Developed a unique cost analysis approach to advertise & attract 100+ tutors per week so that they get registered on Tutor101, which decreased the advertising cost by 10%

• Traveling and exploring new places
• Engaging in social causes
• Reading books, magazines and novels