Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Karishma Rai

Karishma Rai

Gurgaon

Summary

Veteran professional bringing many years of experience in field and deadline-oriented nature focused on maximizing client results. Consistently takes ownership of day-to-day operations and special projects. Accomplishments include restructuring and launching campaigns, increasing revenue, and controlling costs.

Overview

9
9
years of professional experience

Work History

Growth Lead Strategist

Novatr (previously Oneistox)
Gurgaon
09.2022 - Current
  • Promoted from Growth Team Lead to Growth Lead Strategist within a year, expanding responsibilities to include comprehensive marketing strategies alongside growth initiatives.
  • Achieved an average of 80% of target revenue, with over 3 crores of realized revenue in less than a year while leading a team of 10-15 people.
  • Defined road map, vision, and strategies to enhance customer journey, engagement, and brand via digital channels, increasing user engagement by 50% and conversion rate by 20%.
  • Planned, aligned, and deployed enhancements across platform integration for existing Hubspot CRM leading to a increase in sales productivity.
  • Led end-to-end webinars to re-engage leads and boost user engagement, achieving a conversion rate increase of 20%.
  • Planned, executed, and optimized email marketing and introduced whatsapp marketing using automation tools.
  • Served as the single point person for all marketing activities, doubling lead engagement from old leads through multi-channel communication strategies.

Sr. Sales Manager

WhiteHat Jr.
10.2020 - 10.2021
  • Oversaw Indian and International markets, managing a diverse customer base.
  • Drove daily sales to consistently meet weekly/monthly revenue targets.
  • Exceeded monthly revenue targets set by senior management through strategic planning and execution.
  • Generated over 1.5 crore in revenue by effectively converting fresh leads and upselling to existing customers during my tenure
  • Managed and trained team of 10 members, enhancing their skills and productivity.

Sr. Business Development Associate

Collegedunia .com
Gurugram
01.2020 - 07.2020
  • Led the pilot CPS model for the Delhi NCR region, ensuring maximum profitability and market penetration.
  • Analyzed and executed business plans for accounts, utilizing in-depth analysis and prospect research.
  • Developed and maintained professional relationships with key decision-makers at universities and colleges, providing them with one-stop solutions.
  • Nurtured client relationships through effective brand promotion and event management.

Sales Operation Support

Zomato Media Pvt Ltd.
11.2018 - 12.2019
  • Worked on key products such as Zomato Gold, Piggy Bank, and Zomaland.
  • Managed operational tasks, including onboarding, payments, and campaign execution.
  • Created detailed reports for payments and closures, ensuring accurate financial tracking.
  • Trained and deployed partnered restaurants for various products across Delhi NCR.
  • Served as the single point of contact for all onboarding activities throughout Delhi NCR, including restaurant onboarding, payment plans, and invoice generation.

Assistant Manager

SPA Financial Advisors Ltd
09.2016 - 04.2018
  • Acted as an intermediary between clients and the insurance company within the general insurance vertical.
  • Provided comprehensive, start-to-end insurance solutions, including onboarding, campaign management and claim settlements.
  • Developed strategies and coordinated with insurance companies for quotations and negotiations, optimizing client offerings.
  • Led and mentored over 30 trainees, significantly enhancing their knowledge and performance throughout the tenure.
  • Onboarded 27 new clients, managing their general insurance needs including property, import/export, motor, credit risk, group mediclaim, and fire insurance.

Research & Content Developer Asst

Mediaconvey.com
08.2015 - 07.2016
  • Wrote articles and blog posts on various topics related to the business industry.
  • Monitored website performance metrics such as page views and click-through rates.
  • Managed relationships with freelance writers who contributed additional material for specific projects.
  • Collaborated with design team to create visuals that support written content.

Education

Bachelor of Science - Computer Science

University of Delhi
10-2017

Skills

  • Communication Skills
  • Leadership
  • Team Management
  • Campaign Launch and Lifecycle Management
  • Strategic Planning
  • Marketing automation
  • Marketing strategy
  • Marketing Communications

Languages

Hindi
First Language
English
Proficient (C2)
C2

Timeline

Growth Lead Strategist

Novatr (previously Oneistox)
09.2022 - Current

Sr. Sales Manager

WhiteHat Jr.
10.2020 - 10.2021

Sr. Business Development Associate

Collegedunia .com
01.2020 - 07.2020

Sales Operation Support

Zomato Media Pvt Ltd.
11.2018 - 12.2019

Assistant Manager

SPA Financial Advisors Ltd
09.2016 - 04.2018

Research & Content Developer Asst

Mediaconvey.com
08.2015 - 07.2016

Bachelor of Science - Computer Science

University of Delhi

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Karishma Rai