Dynamic digital leader with a proven track record at Kerala Ayurveda Inc, driving revenue growth through strategic ecommerce initiatives through data-driven decision-making. Expert in digital analytics and stakeholder management, I excel in optimizing marketing performance and enhancing customer satisfaction, consistently delivering impactful results in competitive environments.
Hi, I’m
Karthigeyan Ramanathan
Bengaluru
Summary
Overview
17
years of professional experience
Work History
Kerala Ayurveda IncBengaluru
Head, US Digital Growth
04.2022 - 05.2025
Job overview
- Developed and executed annual digital marketing and media plans across paid media, SEO, social, email, and marketplace channels to accelerate customer acquisition, retention, and revenue growth for the U.S. business.
- Analyzed campaign and channel performance against key KPIs including ROAS, conversion, acquisition cost, retention, and organic visibility; implemented optimization strategies that improved campaign efficiency by 45% and increased organic visibility by 150%.
- Leveraged customer, marketplace, and performance data to identify growth opportunities, optimize targeting and digital merchandising strategies, and improve overall marketing effectiveness, contributing to a 56% revenue increase over 24 months with no additional marketing spend.
- Monitored campaign performance and business metrics through recurring performance reviews and reporting, translating insights into actionable recommendations for leadership, marketing, and operational stakeholders.
- Partnered closely with product, engineering, creative, and external marketing stakeholders to develop tailored customer-focused digital initiatives, contributing to a 28% increase in conversion rates and a 65% improvement in customer satisfaction and retention.
- Managed marketplace and ecommerce growth initiatives by aligning promotional strategy, customer experience, operational readiness, and inventory planning to support revenue and customer acquisition goals.
- Spearheaded new product launches from market research and positioning through packaging compliance, promotional planning, and go-to-market execution for the U.S. market.
- Managed complex operational and implementation challenges across ecommerce, fulfillment, and marketplace channels by collaborating cross-functionally to deliver timely resolutions and maintain high customer satisfaction.
- Directed demand forecasting, inventory planning, and supply chain coordination for U.S. operations, improving in-stock availability from 65% to 98% while reducing shipping inefficiencies and operational waste.
- Drove operational excellence initiatives across warehouse and fulfillment operations, improving order picking accuracy to 99% and maintaining customer satisfaction levels above 95%.
Kerala Ayurveda IncBengaluru
Senior Manager, Digital Operations
04.2021 - 03.2022
Job overview
- Managed the performance of the U.S. online store by collaborating with SEO, tech, production, shipping, and third-party warehouse teams to optimize operations.
- Managing marketplace operations to drive revenue growth and acquire new customers through enhanced brand awareness.
- Spent three months in Reno, NV, setting up a fully functional warehouse and continued to oversee its operations to this day.
Mast Global (L Brands)Bengaluru
Team Leader, Digital Operations
07.2017 - 05.2020
Job overview
- Spearheaded a high-performing 16-member team to efficiently manage content for Victoria's Secret Lingerie, Beauty, and PINK websites and apps, driving seamless onboarding and optimizing workflows, resulting in improved operational efficiency.
- Implemented data-driven pricing strategies and conducted thorough site load testing, significantly enhancing user experience, and ensuring optimal performance during high-traffic periods. Led A/B testing and conducted detailed post-launch hindsight, which contributed to continuous improvements and measurable increases in engagement and conversions.
- Drove individual performance and professional growth through targeted coaching, leading to enhanced team productivity, skill development, and overall performance across the department.
Groupon Shared ServicesChennai
Team Leader, Merchant Services
06.2014 - 04.2017
Job overview
- Led a 20+ member team to successfully create, manage, and close global vendor deals, driving business growth and strengthening partnerships.
- Conducted detailed hindsight and business performance reviews with stakeholders, ensuring alignment and continuous improvement in strategies.
- Managed individual performance and personal development, fostering a high-performing team and driving consistent results across all accounts.
amazon.comChennai
Senior Catalog Associate
12.2009 - 06.2014
Job overview
- Collaborated with category vendors to improve catalog quality, resolve packaging and manufacturing defects, and address customer complaints effectively.
- Managed high-priority escalations, wrote COE documentation, and prepared comprehensive business review reports to ensure continuous improvement.
- Led ticketing queue management for a team of 14 associates, and successfully trained over 70 new hires, enhancing team performance and operational efficiency.
Cybernet Slash SupportChennai
Customer Service Representative
04.2009 - 12.2009
Job overview
- Agent for a retention process for Real Networks, North America.
Allsec Technologies Private LimitedChennai
Customer Service Representative
08.2008 - 04.2009
Job overview
- Agent for a collections process with Dell Services, North America.
Education
University of Madras
Bachelor of Science from Visual Communication
04-2006
University Overview
Skills
- Ecommerce strategy Marketplace Strategy
- Ad Performance Growth Marketing Paid Media SEO Digital marketing
- Client Management Relationship Building Customer Management
- Digital analytics Data analytics
- P&L ownership financial management
- Profitability Margin improvement Budget management Pricing strategy
- Forecasting Inventory planning
- Category management
- Content optimization Social media marketing
- Omnichannel
- Revenue growth Business growth
- New product development
Certification
Certification
- Certified Scrum Master I (Scrum Alliance) - Expires Feb’28.
- Certified Scrum Product Owner (Scrum Alliance) - Expires April'28
Languages
Languages
- English, Full Professional Proficiency
- Tamil, Full Professional Proficiency
- Hindi, Professional Working Proficiency
- Kannada, Limited Working Proficiency
U. S. Visa
U. S. Visa
- H1B Visa. Exp: 08/2027
Contact
Contact
linkedin.com/in/karthigeyan-ramanathan-pillaiTimeline
Head, US Digital Growth
Kerala Ayurveda Inc
04.2022 - 05.2025
Senior Manager, Digital Operations
Kerala Ayurveda Inc
04.2021 - 03.2022
Team Leader, Digital Operations
Mast Global (L Brands)
07.2017 - 05.2020
Team Leader, Merchant Services
Groupon Shared Services
06.2014 - 04.2017
Senior Catalog Associate
amazon.com
12.2009 - 06.2014
Customer Service Representative
Cybernet Slash Support
04.2009 - 12.2009
Customer Service Representative
Allsec Technologies Private Limited
08.2008 - 04.2009
University of Madras
Bachelor of Science from Visual Communication