Long Drives
Karthikeyan Shanmuganathan
Sales & Marketing
Coimbatore,TN
Summary
Skilled Business Development leader offering Number years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
18
18
years of professional experience
17
17
years of post-secondary education
3
3
Languages
Work History
Manager - Sales & Marketing
UL Electrodevices Pvt.Ltd
Pune, Maharashtra
01.2007 - Current
- Coordinated innovative customer specific strategies to accomplish marketing objectives and boost long-term profitability in OEM,Automation,Project sectors & sometimes with End users.
- Developed and implemented favorable customer specific pricing/credit structures balancing firm objectives against customer targets/expectations.
- Scheduled and implemented product promotions in accordance with available inventory for stock liquidations.
- Implemented successful approaches to revitalize underperforming/untapped product lines especially in cables.
- Developed new proposals, contracts and procedures to draw in more new/lost clients.
- Uncovered and qualified prospects and sales opportunities in targeted markets using external resources.
- Worked with existing customers/new customers to increase purchases of products and services by offering them value addition on their procurements.
- Generated new business with marketing initiatives and strategic plans to liquidate old stocks for fund flow.
- Negotiated, prepared and signed rate contracts with clients.
- Identified distributor/channel partner challenges related to corporate service offerings in order to formulate potential solutions.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Performed research to uncover potential target areas, markets and industries.
- Established relationships with key decision-makers within customer's organization for long term business relationship.
- Collected data and performed customer need analysis/requirements based on his inputs.
- Reached out to potential customers via telephone, email and in-person inquiries.
Business Development Executive
GE Power
Coimbatore, Tamil Nadu
12.2003 - 07.2006
- Translated customer needs into solution requirements by proposing them logical lighting solutions/designs.
- Collaborated with design team,sales/marketing & supply chain departments to support customer in smooth project rollouts.
- Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Identified business development challenges and customer concerns for proactive resolution.
- Created cross-functional teams to promote consistent brand messaging, demand-generation programs and sales tools.
- Contributed to industry events and trade shows to showcase products and gather industry intelligence.
Education
Higher Secondary -
Shri Nehru Vidyalaya
Coimbatore 06.1987 - 03.1999
Bachelor Of Engineering - Electrical, Electronics Engineering Technologies
Kumaraguru College of Technology
Coimbatore 08.1999 - 03.2003
Master Of Business Administration - Sales And Marketing Education
Annamalai University
Coimbatore 04.2007 - 03.2009
Skills
Prospect targeting
Research
New Business Development
Cold Calling
Verbal and written communication
Marketing
Relationship building and management
Business development and planning
Relationship building and rapport
Interests
Travel
Gardening
Timeline
Master Of Business Administration - Sales And Marketing Education
Annamalai University
04.2007 - 03.2009
Manager - Sales & Marketing
UL Electrodevices Pvt.Ltd
01.2007 - Current
Business Development Executive
GE Power
12.2003 - 07.2006
Bachelor Of Engineering - Electrical, Electronics Engineering Technologies
Kumaraguru College of Technology
08.1999 - 03.2003
Higher Secondary -
Shri Nehru Vidyalaya
06.1987 - 03.1999