Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
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Kartik Minhas

Gurgaon

Summary

Experienced Data Scientist with a proven track record in leading high-impact customer insights projects for global clients including RiteAid and Lotus's Malaysia. Proficient in Python, SQL, and data visualization tools, with a strong foundation in statistical analysis and data mining. Adept at automating processes and enhancing operational efficiency, Committed to leveraging data to drive business decisions and improve client strategies.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Lead Applied Data Scientist

dunnhumby
Gurgaon
10.2023 - Current
  • Revamped uplift measurement methodology for category-level CRM campaigns, enhancing accuracy and client insights. I modified the overall uplift calculation methodology to work on the category level. Retrospective control selection was done at the category level using Robust ANCOVA, T-Testing between selected test and controls, and finally uplift measurement using the ratio method.
  • Worked on legacy solutions like KVI and Balance Matrix, facilitating clients in identifying their key-value products and the range of products to be set at competitive prices. Utilizing customer price perception and response to discounts, we create product segmentation to classify EDLP, High Margin, etc. products.

Senior Applied Data Scientist

dunnhumby
Gurgaon
11.2021 - 10.2023
  • Data Scientist spearheading customer insights projects across diverse clientele, including pharmacy giants like RiteAid and Farmacias Peruanas, alongside retail leaders such as Lotus's Malaysia and Soriana.
  • Led initiatives such as Shopping Missions, creating basket segmentation for multiple clients. First, need states are identified for a visit by grouping categories using hierarchical clustering based on association scores, and then using need states as input variables for K-Means clustering to cluster baskets.
  • Developed and led the automation of Excel reporting, enhancing efficiency for client dashboard using the openpyxl Python package. These modules help create Dashboards with multiple worksheets from multiple data source files with no manual intervention. This automation functionality enabled multiple clients to create standard dashboards with reduced effort, from at least 2-3 hours and more in some cases.
  • Managed commercial strategies for Lotus's Malaysia, ensuring successful collaboration with major CPG companies like Nestle and Unilever, conducting comprehensive category health checks, and various ad hoc projects.

Senior Analyst

Capgemini India Pvt. Ltd.
Bangalore
07.2018 - 06.2020
  • Data Analyst in Gesture and Pose Recognition Project for Mercedes-Benz. Client dealing with automation of controls of Mercedes-Benz cars.
  • Creation of dataset of images using python scripts and running pre-trained deep learning models for object-detection and object localization to extract features from dataset which are further used to identify certain poses and gestures in images.
  • Image processing as part of data pre processing and code optimization (in C++ language) to improve efficiency of codes to be run at GPU were among additional roles.

Education

B Tech in Computer Science and Engineering -

NIT Hamirpur
Hamirpur
06.2018

Skills

  • Data analytics
  • Data visualization
  • Python
  • Pyspark
  • SQL
  • Statistical modelling
  • Openpyxl
  • Pandas
  • NumPy
  • MS Excel
  • Computer Vision
  • PyTorch

Websites

Certification

  • Neural Networks and Deep Learning
  • Introduction of Data Science in Python
  • SQL for Data Science
  • Python Data Structures

Languages

  • English, Full Professional Proficiency
  • Hindi, Native or Bilingual Proficiency

Timeline

Lead Applied Data Scientist

dunnhumby
10.2023 - Current

Senior Applied Data Scientist

dunnhumby
11.2021 - 10.2023

Senior Analyst

Capgemini India Pvt. Ltd.
07.2018 - 06.2020

B Tech in Computer Science and Engineering -

NIT Hamirpur

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