Summary
Overview
Work History
Education
Skills
Favorite Books
Personal Information
Hobbies and Interests
Location Preferences
Timeline
AdministrativeAssistant
KASHEF ZIAD

KASHEF ZIAD

Kolkata

Summary

Senior Sales & Business Development Leader with over 17 years of cross-functional experience across B2B, B2C, and D2C sales, CRM, and E-commerce in sectors including Real Estate, Retail, FMCD, and E-commerce. Proven ability to drive business growth through strategic planning, market expansion, and team leadership. Adept at building high-impact partnerships, managing large accounts, and delivering results through innovative sales strategies. Seeking leadership roles in dynamic organizations across the Middle East, Southeast Asia, or India.

Overview

22
22
years of professional experience

Work History

Relationship Manager (EAST)

Larsen and Toubro (SUFIN)
06.2023 - Current
  • B2B Market awareness generation by visiting OEM and Manufacturers above 100 cr turnover
  • KAM for Market partners to enhance their benefits extracted from the platform, help develop new business and create new lead source
  • Introduction of Gravis line of products into the market. Gravis being a new brand introduced by L&T
  • Meet new entities and inform about various subscriptions and partnerships being offered on platform

Head Marketing, Sales & CRM

M/S Blox Kolkata
06.2020 - 03.2021
  • Acquired clients using BTL activities (various marketing and sales channels and strategies achieving conversion rate of 80%)
  • Created and retained existing partner & associates in real estate industry and allied industries to generate new business
  • Engaged in social media marketing via Meta platforms and YouTube
  • Acquired new work orders and worked with project team for on time delivery, kept project cost within estimates and ensured minimal or zero cost overrun
  • Monitored work at site and ensured proper material supply via suppliers and ensure healthy relationship with suppliers
  • Ensure proper process and good delivery is ensured to clients with all quality parameters met as per contract guidelines
  • Maintain a robust and effective feedback system to ensure good post sales services are being provided to clients

Various Positions (Executive - Marketing & Sales, Executive - Sales & Corporate Communication, Assistant Manager - Sales & CRM)

Unitech Ltd.
09.2008 - 06.2020
  • Company Overview: Dubai/Kolkata
  • Efforts made in selling more than INR 4 Crores of retail space within 6 months of getting the task to bring in revenue from Retail sales - shopping mall (commercial space)
  • Assisted in selling and renting of residential and commercial properties of investors via channel associates bringing in transfer fees revenue (generating revenue by way of transfer fees and ensuring investor liquidity)
  • Handed over more than 300 apartments in UWC after getting all pre-possession work completed
  • Worked with contractors assigned to carry out pre-possession work and ensure best quality is delivered
  • Provided partner management to ensure partners develop their sales, pre-sales and delivery capabilities in line with designed strategy
  • Worked closely with channel partners to generate new business in existing accounts and in new markets
  • Developed & executed customer level engagements that maximized entire customer lifetime value
  • Dubai/Kolkata

Executive - Marketing & Sales

PS Group
12.2006 - 06.2007

Store In-Charge

Supreme Medical
03.2004 - 08.2005

Executive - Counter Sales

Timex Shoppers Stop
10.2003 - 03.2004

sale

Education

MBA - Marketing & Finance

Future Business School
01.2007

B.Sc. - Information & Technology

Sikkim Manipal University
01.2005

Skills

  • Strategic Planning
  • Leadership
  • B2B Business Development
  • Campaign Management
  • Business Growth
  • Revenue Expansion
  • E-commerce
  • Go-to-Market Strategy
  • Sales Strategy
  • Strategic Partnerships
  • Cross-functional Coordination
  • Team Management
  • Collaboration
  • Communication
  • Planning
  • Innovation
  • Intuition
  • MS-Office
  • Internet Applications
  • SEO
  • Social Media
  • You Tube
  • Meta

Favorite Books

  • Spin Selling
  • Atomic Habit
  • Blue Ocean Strategy

Personal Information

  • Date of Birth: 08/19/80
  • Place of Birth: Kolkata

Hobbies and Interests

  • Reading books
  • Watching documentaries
  • Playing Video games
  • Business case study analysis

Location Preferences

  • Kolkata, India
  • Middle East
  • Southeast Asia

Timeline

Relationship Manager (EAST)

Larsen and Toubro (SUFIN)
06.2023 - Current

Head Marketing, Sales & CRM

M/S Blox Kolkata
06.2020 - 03.2021

Various Positions (Executive - Marketing & Sales, Executive - Sales & Corporate Communication, Assistant Manager - Sales & CRM)

Unitech Ltd.
09.2008 - 06.2020

Executive - Marketing & Sales

PS Group
12.2006 - 06.2007

Store In-Charge

Supreme Medical
03.2004 - 08.2005

Executive - Counter Sales

Timex Shoppers Stop
10.2003 - 03.2004

B.Sc. - Information & Technology

Sikkim Manipal University

MBA - Marketing & Finance

Future Business School
KASHEF ZIAD