Kattalagan K S

• Led the end-to-end management of Tanishq’s Gold Jewellery portfolio in the Daily-wear segment, driving 30% of overall company sales.
• Spearheaded a strategic product portfolio review, identifying and introducing high-margin products that delivered a 23% revenue increase in FY 24–25.
• Conducted extensive Go-to-Market (GTM) research and competitive benchmarking using analytics tools to guide customer-centric product introductions.
• Collaborated with design and manufacturing teams from ideation to launch, ensuring product specs aligned with cost and quality benchmarks.
• Partnered with Sales, Marketing, and Visual Merchandising teams to execute successful launches, promotions, and pricing strategies.
• Led ongoing post-launch evaluations to assess product performance, resulting in the rationalization of low-margin SKUs and improved overall profitability.
• Oversaw the P&L for the category, optimizing pricing, margins, and revenue to meet financial goals.
• Piloted a new approach in the 18K Gifting Category integrating customer insights and regional inputs—driving 10% incremental sales and attracting new customers.
• Improved in-store performance through model stock optimization and fixed assortments in focus categories, leading to a 23% Top-line growth and better inventory turnover.
• Managed the end-to-end calendar for New Product Introductions, seasonal launches, and in-season line extensions.
• Optimizing AMC & Sales Growth: Developed and implemented a comprehensive attribute-wise matrix to address AMC anomalies in Machine Made Chains, successfully resolving stock discrepancies across stores. This initiative strengthened Tanishq’s market positioning, driving a 27% LTL sales growth during the DT activation period.
• Expanding Entry AMC Product Range: Curated a well-structured KVI & FMC assortment across key categories, including Chains, Bangles, Finger Rings, and Earrings, strategically distributing them across Store Bands. Conducted a region-wise cascade for the Retail team, resulting in a 50% growth.
• Strengthened vendor partnerships by establishing a bilateral feedback loop, enhancing cost optimization, design flexibility, and agile production scalability, ensuring efficient sourcing and accelerated go-to-market execution

Special Projects:

• Delivered ₹150 Cr in savings through a bottom-line enhancement project across Gold & Diamond Jewellery.
• Enabled 30% incremental revenue by enriching 3,000 SKUs for the Endless Aisle & E-commerce channels.
• Pioneered the “Dark Store” model for Tanishq—first-of-its-kind—enhancing localized fulfillment and inventory efficiency.

• Strategized the Roadshow in California which has clocked sales of about 2.02 Million Dollars.
• Led business operations for New business in jewelry (silver), including market analysis, sales planning, retail metrics, and customer experience, while formulating policies and expansion strategies for sustained growth.
• Successfully conducted market testing through Exhibitions at Tanishq stores in major cities, reaching over 1,000 customers and generating valuable insights for the Business

• Successfully transformed the conventional Brick & mortar Retail store into a Modern Phygital Store with advanced digital zones like Titan Intuit, Titan Lumiere & Digital Display that enhance the customer experience for the GenZ in TITAN WORLD, Indiranagar, Banglore.
• Elevated Customer Experience led to a 30% increase in Customer Walk-ins with 50% growth in Titan Automatics Sales.

• Launched the Titan Solidarity collection with Recycled Brass and Sustainable Leather like Malai & Cactus Leather as a celebration of the Human Spirit post Covid-19 & the profit was donated to Taj Public Service Welfare Trust to help the covid affected children.
• Launched the Revibe Collection featuring the watch made from Recycled Plastic & leather strap and 100% Recyclable packaging for Fastrack Brand.