Katyayni Shrivastava
Kashipur
Summary
"Dynamic and adaptable luxury marketing graduate with a dual Master’s degree in Global Luxury Goods and Services Management. Drawn to Singapore for its position as a flourishing luxury hub in Asia, I aim to contribute to the industry through expertise in digital marketing, campaign execution, and customer experience. Currently seeking opportunities to leverage my fresh academic insights and diverse project experience to drive innovative strategies and impactful outcomes in the luxury sector."
Overview
2
2
years of professional experience
1
1
Certification
Work History
Master Thesis
Politecnico Di Milano
Milan, Italy
09.2024 - 11.2024
- Examined how brand ambassadors influence consumer views and company reputation.
- Identified key challenges and risks in celebrity endorsements and influencer marketing with a focus on Indian market.
Project: YSL Pop-up Stores
Politecnico Di Milano
Milan, Italy
07.2024 - 07.2024
- Researched target demographics for strategic insights.
- Integrated cultural motifs and seasonal elements into themed designs like Parisian and Lunar Elegance.
- Designed tailored customer experiences, encompassing beauty consultations and digital engagement strategies.
- Formulated precise financial forecasts confirming feasibility.
Project: RIFRA Market Entry Strategy
Politecnico Di Milano
Milan, Italy
05.2024 - 05.2024
- Researched the Indian luxury furniture market, analyzing trends, conducted PESTEL analysis, consumer preferences, and competitors
- Developed a multifaceted market entry strategy including flagship stores, e-commerce platforms, and specialty outlets.
- Created marketing strategies to integrate Rifra's luxury image with Indian cultural motifs.
Volunteer
Volker Konvoi
Delhi, India
01.2023 - 03.2023
- Assisted with special events and programs.
- Maintained clean, neat, and operational facilities to serve program needs.
- Contributed to seamless event execution through detailed planning.
- Used strong interpersonal communication skills to convey information to others.
Education
Master's Degree - Global Luxury Goods and Services Management
Politecnico Di Milano
Milan11-2024
Master's Degree - Global Luxury Goods and Services Management
S.P. Jain School of Global Management
Mumbai11-2024
Bachelor's Degree - English Honours
Amity University
Noida07-2023
Skills
- Brand Strategy & Positioning
- Digital Marketing Expertise
- Market Research and Consumer Analysis
- Campaign Management
- Luxury Marketing & Customer Experience
- Communication & PR Skills
- Project Management
- CRM Tools & Analytics
- Creative Problem-Solving
- Cross-Cultural Competence
Certification
- Diploma in Marketing Management
- Fundamentals of Digital Marketing, Google
- Google AI Essentials
- Google Project Management Professional Certificate
- Inside LVMH
Languages
Hindi
First Language
Timeline
Master Thesis
Politecnico Di Milano
09.2024 - 11.2024
Project: YSL Pop-up Stores
Politecnico Di Milano
07.2024 - 07.2024
Project: RIFRA Market Entry Strategy
Politecnico Di Milano
05.2024 - 05.2024
Volunteer
Volker Konvoi
01.2023 - 03.2023
- Diploma in Marketing Management
- Fundamentals of Digital Marketing, Google
- Google AI Essentials
- Google Project Management Professional Certificate
- Inside LVMH
Master's Degree - Global Luxury Goods and Services Management
Politecnico Di Milano
Master's Degree - Global Luxury Goods and Services Management
S.P. Jain School of Global Management
Bachelor's Degree - English Honours
Amity University
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