Hi, I’m
Katyayni Shrivastava
Luxury Brand Management
Kashipur
Remember, remember, this is now, and now, and now. Live if, feel it, cling to it. I want to become acutely aware of all I’ve taken for granted.
Sylvia Plath
Summary
Motivated and adaptable professional with a Master's degree in Global Luxury Goods and Services Management and a Bachelor's in English Honours. Experienced in brand strategy, market research, digital marketing, and project management. Utilizes analytical and creative skills to drive impactful outcomes in the luxury market.
Overview
6
years of post-secondary education
3
Languages
5
Certificates
Work History
Politecnico Di MilanoMilan
Master Thesis
9 2024 - 11.2024
Job overview
- Research focused on brand ambassadors, and endorsements, examining how they affect a brand's image, identity, and consumer perception
- Did brand analysis, market analysis, conducted surveys, analyzed key challenges and risks of celebrities endorsements and influencer marketing
Politecnico Di MilanoMilan
Project: YSL Pop-up Stores
07.2024 - 07.2024
Job overview
- Conducted market research to identify strategic locations and target demographics
- Designed themes like 'Parisian Elegance' and 'Lunar Elegance,' integrating cultural and seasonal elements
- Planned personalized customer experiences, including beauty consultations and digital engagement strategies
- Created detailed financial forecasts ensuring feasibility and profitability
Politecnico Di MilanoMilan
Project: RIFRA Market Entry Strategy
05.2024 - 05.2024
Job overview
- Researched the Indian luxury furniture market, analyzing trends, conducted PESTEL analysis, consumer preferences, and competitors
- Designed a market entry strategy incorporating flagship stores, e-commerce platforms, and specialty outlets
- Developed marketing strategies to align Rifra's luxury appeal with Indian cultural aesthetics
Volker Konvoi New Delhi
Volunteer
01.2023 - 03.2023
Job overview
- Assisted with special events and programs.
- Maintained clean, neat, and operational facilities to serve program needs.
- Supported engaging, fun, and smooth-running events by helping with organization and planning.
- Used strong interpersonal communication skills to convey information to others.
Education
Politecnico Di MilanoItaly
Master's Degree from Global Luxury Goods and Services Management
10.2023 - 12.2024
S.P. Jain School of Global ManagementMumbai, India
Master's Degree from Global Luxury Goods and Services Management
10.2023 - 12.2024
Amity UniversityNoida, India
Bachelor's Degree from English Honours
09.2020 - 12.2023
Skills
Microsoft Office (Excel, Power Point)
Tableau
Adobe Photoshop
Brand Positioning and Strategy
Press relations and Communications
Marketing Analytics Tools (Google Analytics)
Market Research, Analysis and Strategy
Digital Marketing and Influencer Marketing
CRM Expertise
Project Management (Agile, Waterfall, Capstone)
Leadership and Negotiation
Critical and Analytical Problem Solving
Creation and Branding
Supply chain and Operations
Certification
Diploma in Marketing Management
Timeline
Google Project Management Professional Certificate
11-2024
Inside LVMH
11-2024
Fundamentals of Digital Marketing, Google
09-2024
Google AI Essentials
09-2024
Project: YSL Pop-up Stores
Politecnico Di Milano
07.2024 - 07.2024
Project: RIFRA Market Entry Strategy
Politecnico Di Milano
05.2024 - 05.2024
Politecnico Di Milano
Master's Degree from Global Luxury Goods and Services Management
10.2023 - 12.2024
S.P. Jain School of Global Management
Master's Degree from Global Luxury Goods and Services Management
10.2023 - 12.2024
Diploma in Marketing Management
08-2023
Volunteer
Volker Konvoi
01.2023 - 03.2023
Amity University
Bachelor's Degree from English Honours
09.2020 - 12.2023
Master Thesis
Politecnico Di Milano
9 2024 - 11.2024
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Italian
Elementary (A2)
French
Beginner (A1)
Hobbies
- Dancing
- Reading
- Travelling
- Writing
Work Preference
Work Type
Full TimeLocation Preference
On-SiteHybridImportant To Me
Career advancementWork-life balanceCompany CulturePersonal development programsPaid sick leaveHealthcare benefitsPersonal-traits
A trained Kathak dancer and a poet who loves to interact with people to know their story as everything has its own story to tell, an active listener who draws inspiration from the nature and its ambience.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Microsoft Office (Excel, Power Point)
Tableau
Adobe Photoshop