Spearheaded end-to-end launch of LIC & HPCL Credit Cards - CVP conception, tech implementation, sales strategy, product marketing, service operations, customer lifecycle and P&L
Managed product metrics such as sourcing mix, early activation, retention, dormancy & cost optimisation initiatives
Designed a holistic sales pipeline sourcing 10,000+ LIC & 3,00,000+ HPCL Credit Cards in the first year of inception
Direct liaison with CXOs of top partners, including LIC and HPCL, fostering collaborations to drive high impact business initiatives
Successfully onboarded & scaled strategic B2B partnerships with top industry players - Yatra, Lenskart, Reliance Digital, ZoomCar & PharmEasy
Delivered a robust business contribution of 2000+ Cr in Spends, with EMI business at 900+ Cr (highest)
Generated a Net Revenue of 50+ Cr, with Interchange income at 20+ Cr
Business Development - Demand Manager
Udaan (B2B E-Commerce)
05.2022 - 02.2023
Managed Sales & Distribution for Bihar State by channelizing the B2B E-commerce business for lifestyle & footwear category
Onboarded 80+ Small to Medium Manufacturers & 800+ retailers driving growth through strategic solutions in pricing, credit, stock & on-platform marketplace advertising services
Formulating promotional strategies for businesses by analysing market trends, performance insights & auditing core business levers
Managing 8000+ active retailers generating annual business of 100+Cr (highest in Udaan) while leading a team of 100+ BDEs & 6 RLs
Propelled Small to Medium manufacturers to achieve 10X sales growth through tailored digital marketing solutions
Stabilised critical metrics like RTO, DRR, Buyer cancellation, Returns, TTB Coverage & Credit collection by initiating client interventions
Intern
Amul India
09.2022 - 10.2022
Analyzed consumer demands, needs & opportunities through market research for Paneer category
Visited 450+ general & modern retail outlets & worked on increasing market penetration by 10% via prominent product placement
Benchmarked 3 key competitors on Product, Pricing, S&D metrics to arrive at the right strategy for Amul Frozen & Fresh Paneer
Sales Intern
Urban Company
08.2022 - 09.2022
Awarded Best Intern (1 out of 20) by Category Head
Cold canvassing & connected with 2000+ UC probable partners & 150+ salons to gain market insights
Augmented lead generation by 4X via digital strategy & initiated on-ground brand activations for better leads conversion
Business Development Intern
Everest Industries Limited
03.2022 - 04.2022
Awarded a Pre-Placement Interview by Marketing Head & CEO, Everest Industries Ltd
Charted communication strategy & pitch positioning for both B2B & B2C market
Identified 6 cities & 8 mega-projects to target product growth & proposed means for growing contractor base
Generated 500+ new leads & identified revenue sources by exploring new markets in the Western region
Program Management Intern
Unacademy
08.2021 - 09.2021
Directly reported to CTO's office for an initiative to revamp Educator profiles on platform
Worked closely with Business Category Heads, Design Team & Top Educators for Mobile App Profile Standardization
Conducted frequent quality checks w.r.t UI/UX & monitored vendor deliverables as per design guidelines
Skills
MBA Jamnalal Bajaj Institute of Management Studies 2022
Manager-Finance at IDFC First Bank Ltd. (erstwhile Capital First Limited, merged with IDFC Bank w.e.f. Dec-18)Manager-Finance at IDFC First Bank Ltd. (erstwhile Capital First Limited, merged with IDFC Bank w.e.f. Dec-18)