KAUSHIK MUKHERJI
MANAGEMENT CONSULTANT
DELHI
Summary
Experience of three decades of brand consumption behavior.
Award- wining disruptive strategist , advising multiple ministry of tourism in India. Winner of Global Creative and Communication Awards.
First Indian and youngest Asian jury member of the highest marketing and advertising award of the world .
Dedicated professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Creator of disruptive tourism products for different state governments of India.
Speaker by invitation on multiple platforms on tourism, brand communications.
Overview
27
27
years of professional experience
Work History
Tourism Adviser- Freelance
Ministry of tourism , Rajasthan , J&K and Meghalaya
01.2015 - 12.2021
Advisory services and strategic recommendations to the respected governments to recast the ministry's roadmap and maximize state tourism revenue - from brand positioning to revenue earnings.
Principle Consultant
Ministry of tourism , Govt of Madhya Pradesh
Bhopal , MP
01.2018 - 12.2019
- Identify and build a completely new destination, Mandu, into a tourism hotspot
- Conceived and constructed the Mandu Festival, MP's latest and perhaps the most buzzing tourism annual property
Principal Consultant
Government of Andhra Pradesh, Ministry of Tourism
Vijaywada, Andra Pradesh
11.2016 - 08.2019
- Evaluate the existing Tourism roadmap
- Revised and reengineered the strategic approach of the ministry of tourism as a critical contributor of the state's GDP
- Optimize historical spends and investments made by the ministry
- 1. Identify and minimize unproductive tourism branding expenses
- 2. Identify and optimize tourism revenue multipliers
- 3. Disrupt and overwhelm the tourism brand communications, whereby jump into the top five players in the country
- Articulate and design innovative communications and products to increase tourism revenue disproportionately
- Collaborated with teams to define, strategize and implement marketing and web strategies.
Chief Operating Officer
Hungama.com
Mumbai
01.2004 - 12.2009
- Lead the P&L responsibility
- Lead the creative and strategic abilities.
- Become the leading integrated communications company , specializing in Experiential Marketing strategic company
- Enhance shareholder value and achieve optimization of market valuation
Country Head
Eventus Communications, part of the global media gaint CARAT
Chennai
01.2002 - 12.2003
Director, Business Development, Brand Strategy
Lowes Contexture
Dubai and Bahrain
01.1999 - 10.2000
Project Director
J Walter Thompson, India
Kolkata
06.1998 - 09.1999
Lead Project Manager and Account Planning
MCcann Erikson
NEW DELHI, KOLKATA
04.1994 - 12.1998
Skills
Discovery of consumer insights
Tourism consumption behaviour
Tourism development- tourism brand offering, supply side optimisation
Tourism management- Demand side segmentation
Flexible and Adaptable
Deep understanding of multi- products , demand and supply complexes
Accomplishments
Creator of India's most successful city festival, VISAKHA UTSAV
Creator of India's unique hill station tourism property , ARKU BALLON FESTIVAL
Conceived and developed the MANDU FESTIVAL ( MP)
- Won the EMAX GOLD for 3 consecutive years, for VISAKHA UTSAV amongst many awards till date
Timeline
Principle Consultant
Ministry of tourism , Govt of Madhya Pradesh
01.2018 - 12.2019
Principal Consultant
Government of Andhra Pradesh, Ministry of Tourism
11.2016 - 08.2019
Tourism Adviser- Freelance
Ministry of tourism , Rajasthan , J&K and Meghalaya
01.2015 - 12.2021
Chief Operating Officer
Hungama.com
01.2004 - 12.2009
Country Head
Eventus Communications, part of the global media gaint CARAT
01.2002 - 12.2003
Director, Business Development, Brand Strategy
Lowes Contexture
01.1999 - 10.2000
Project Director
J Walter Thompson, India
06.1998 - 09.1999
Lead Project Manager and Account Planning
MCcann Erikson
04.1994 - 12.1998