Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
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Kaustav Ghosh

Asst.Manager - Market Strategies & Communications
Kolkata

Summary

Experienced PR & Marketing Communication Proffesional with a demonstrated history of working in the human resources industry. Skilled in Advertising, Media Relations, Corporate Communications, Brand Management, and Strategic Marketing. Having in-depth knowledge and market demographic analysis with a post graduation in Healthcare Administration focused in Business, Management, Marketing, and Related Support Services currently from Kolkata, India.

Overview

5
5
years of professional experience
2
2
years of post-secondary education
2
2
Certificates

Work History

Asst.Manager - Market Strategies & Communications

Career Point
kolkata
10.2021 - Current
  • Used coordination and planning skills to achieve results according to schedule.
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement.
  • Carried out day-to-day duties accurately and efficiently.
  • Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.
  • Created plans and communicated deadlines to complete projects on time.
  • Conducted research, gathered information from multiple sources and presented results.
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.

Branding Consultant

Synergy Staffing & Consulting Services Pvt Ltd
kolkata
01.2021 - 09.2022
  • Conducted consumer surveys and analyzed purchasing trends.
  • Prospected and cultivated relationships with potential clients.
  • Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
  • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
  • Tracked key metrics and developed spreadsheets and data models.
  • Wrote engaging and successful marketing, advertising and website copy.

Assistant Manager - Branding

Genius Consultants Ltd
kolkata
04.2018 - 11.2020
  • Created employee schedules to align coverage with forecasted demands.
  • Assisted in organizing and overseeing assignments to drive operational excellence.
  • Increased employee performance and job satisfaction to strengthen retention and engagement - Media Planning and Media Portfolio handled, with Content Marketing and CMD Support (Ghost Writing)
  • Helped with planning schedules and delegating assignments to meet coverage and service demands.
  • Taken Care of the Entire Branding Portfolio - PR,Creative & Digital
  • Successfully conducted Pan India Based Events with generation of revenue
  • Conducted Pan-India Based surveys (Print & Digital)
  • Engaged in Vendor Management & ROI reports

Education

MBA - Health Administration

NSHM Knowledge Campus
Kolkata
03.2016 - 04.2018

Skills

Adobe Photoshop CS 21

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Software

Adobe Photoshop CS 21

Certification

Certified [Best Debutant Of The Year], [Career Point] - (FY 2021-22)]

Timeline

Certified [Best Debutant Of The Year], [Career Point] - (FY 2021-22)]

04-2022

Asst.Manager - Market Strategies & Communications

Career Point
10.2021 - Current

Branding Consultant

Synergy Staffing & Consulting Services Pvt Ltd
01.2021 - 09.2022

[KOL], [Genius Consultants Ltd] - [Performer Of The Year

04-2019

Assistant Manager - Branding

Genius Consultants Ltd
04.2018 - 11.2020

MBA - Health Administration

NSHM Knowledge Campus
03.2016 - 04.2018
Kaustav GhoshAsst.Manager - Market Strategies & Communications