Kaustav Sanyal

• To generate high-quality demands for hardware and solutions through primary, secondary research, cold calling, and data profiling.
• Train and manage team members and associates to consistently achieve lead generation targets, and focus on high-potential clients.
• Ensure 100% lead acceptance by facilitating triangulation calls between account managers and prospects, backed by accurate, and timely reporting.
• Maintain and validate lead databases and reports, ensuring error-free uploads and performance tracking.
• Conduct regular quality analysis and grooming sessions to enhance associates' scripting, pitching, and conversion capabilities.
• Manage ownership of campaign delivery, ensuring adherence to BANT qualification standards, and timely execution.
• Focus on ensuring client satisfaction and long-term retention.

IMPACT and VALUE CREATION:

• Generated 5x ROI in 2023–2024 through high-quality lead conversions, consistent delivery, and renewal management.
• Successfully delivered key campaigns, including HP, Sify, TATA MES, Snowflake, Hitachi Vantara, Lenovo, Dell, and HPI Workstations, ensuring timely execution, high-quality lead delivery, and client satisfaction.
• Maintained strong performance metrics that contributed directly to campaign renewals and long-term client retention, with quality triangulations.
• Responsible for four successful renewals for Hitachi Vantara (three in 2023, one in 2024) by maintaining top-tier lead quality and client engagement.
• Secured TATA MES campaign extension for two quarters in 2024, with current discussions underway for a one-year renewal.
• Responsible for ongoing renewal negotiations for Sify. Snowflake has already been extended for another quarter.
• Due to good quality, Ganit (a Snowflake partner from the South) has initiated discussions for a new lead generation campaign.
• Demonstrated business agility by adapting quickly to new product campaigns and delivering results for EDB Postgres, Dell SMB, HPI Workstations, and Commvault, boosting cross-project efficiency and performance during weak times.

ACHIEVEMENTS:

• Promoted to Solution Expert in 2024 for exceptional product execution and leadership.
• Awarded for achieving targets within short timeframes, 2022.
• Awarded for outstanding performance and quality delivery (2023 and 2024).

• Generated investor leads for residential and commercial projects via research, sales calls, and marketing.
• Advised clients on investments with top builders like DLF, M3M, Signature Global, and affordable housing.
• Handled site visits, presentations, and aligned property options with client budgets and goals.
• Managed closures, costing, and documentation, with market insights and payment plans.
• Led sales team efforts across Gurugram to drive successful project marketing and conversions.
• Coordinated with builders to showcase under-construction and delivered projects.
• Guided investors on property appreciation and future development prospects.

IMPACT and VALUE CREATION:

• Closed 6 high-value residential and commercial deals in Gurugram, generating approximately ₹7L in revenue per sale.

• Intern with ITV Network India News, with Chief Political Editor Manish Awasthi.
• I worked as an intern for the flagship prime-time show, Desh Ka Sawal.
• Coordinated with news editors and news bureaus to prepare breaking news through: the build-up to the 2021 West Bengal Legislative Assembly elections, farmers' agitation program at Delhi borders, COVID strain round 2 threat from England, second COVID threat on the anvil of national vaccination, threat of spreading 70% faster than COVID-1, Pakistan leadership crisis, and threat to Imran Khan's Niwazi government.

• Trainee Producer with RJ Swati for the show #DESI SWAG.
• Researched the top 10 street foods in Faridabad to be aired on 107.8 FM, generating consumer bytes from restaurant owners, analyzed customer preferences with respect to different tastes, ethics, and aesthetics, created content writing for the show, and created write-ups across multiple occasions during the period of June-August 2019, as well as initiated the art of jingle writing to grace the occasions.
• A total of 3 jingles were written, which were live telecast on Radio Manav Rachna 107.8 FM.

IMPACT and VALUE CREATION

• Improved Bureau Coordination: Streamlined communication between news editors and bureaus, reducing reporting delays, and enhancing newsroom efficiency.
• Youth-Centric Perspective: Contributed fresh, audience-driven insights.
• Crisis Research Support: Provided timely research during coverage of the UK COVID strain and the Pakistan political crisis, aiding fact-based, reliable journalism.
• Enhanced Local Engagement: Strengthening community connection and listener relatability.
• Innovative Branding Through Jingles and Content Writing: Boosting On-Air Branding and Festive Appeal.

Reference:

Name: Manish Awasthi

Position: Former News Anchor / Journalist,

Former Organization: iTV Network.

Current Position: Advisor at Indigo Group of Companies.

Phone number: 982-302-0756.