Hi, I’m
PRASHANTH RAJAN
Brand & Digital Marketing, Ads Operations & Sales
Chennai,TN
Summary
Brand & Digital Marketing ,Ad Operations, & Sales professional with 10+ years of experience across broadcast, digital media, performance marketing, social media growth, and revenue-driven brand solutions. Proven expertise in campaign trafficking coordination, SLA adherence, YouTube acceleration, app download optimization, social media scaling (B2B & B2C), and lead generation campaigns. Strong cross-functional collaborator with Sales, Creative, AdOps, Planning, and Engineering teams to ensure accurate execution, compliance, and high-performance delivery across TV and digital ecosystems .Proven success in aligning branded content with programming goals across TV, Print, digital and events platforms. - Skilled in driving audience engagement, influencer campaigns, and digital monetization. Strong collaborator with sales, creative, and production teams to deliver high-impact campaigns. - Proficient in Tamil, English & Hindi and experienced in using data-driven insights to optimize performance.
Overview
10
years of professional experience
5
Languages
Work History
Network18 Media & Investments Pvt. Ltd.
Account Group Head (TN) - Brand Solutions
04.2025 - Current
Job overview
- Lead regional brand partnerships across linear TV, digital, and social ecosystems.
- Oversee campaign intake, trafficking coordination, and delivery tracking, ensuring SLA adherence.
- Collaborate with Ad Operations, Sales Planning, Creative, and Production teams to ensure accurate execution and zero-error go-live.
- Drive social media amplification strategies for client campaigns across LinkedIn, Instagram, Facebook, and YouTube.
- Monitor campaign dashboards, and resolve escalations within defined timelines.
- Provide structured client reporting, including digital performance metrics and engagement insights.
- Ensure compliance with advertiser guidelines, platform policies, and audit standards.
Way2News Hyper Local News App
Account Manager - Sales & Marketing Support
01.2024 - 03.2025
Job overview
- Managed performance funnels for hospitals, educational institutions, and service brands, ensuring optimized CPL and ROI.
- Optimized app download campaigns through geo-targeted paid strategies, reducing cost per install.
- Coordinated digital creatives and monitored performance dashboards for delivery accuracy.
- Improved CTR and conversions through continuous targeting and creative optimization.
New Generation Pvt Ltd (Puthiya Thalaimurai News Channel & Puthuyugam Channel)
Manager - Marketing & Sales Support
01.2023 - 01.2024
Job overview
- Increased YouTube subscribers from 8 Million to 10 Million within one month using structured Meta Ads, Google Ads and YouTube Ads campaigns.
- Managed B2C social media amplification for news and entertainment properties across Facebook, Instagram and YouTube.
- Promoted client campaigns through paid social ads ensuring high reach and engagement.
- Supported digital execution tracking and ensured SLA compliance across sponsored integrations.
- Monitored KPIs including subscriber growth, engagement rate, CPI and conversion metrics.
- Developed client-specific solutions through topical and festive integration packages.
- Specialized in political, social, and educational content formats for brand tie-ins.
- Focused on increasing advertiser presence via regional cultural insights and brand stories.
- Generated leads and fostered client relationships through external agency collaboration.
- Orchestrated trade shows and awards functions to enhance brand visibility and drive sales.
- Collaborated with sales teams to develop innovative solutions and achieve target objectives.
- Optimized marketing budget allocation for maximum impact and efficiency.
- Organized events to boost sales revenue and enhance brand recognition.
- Utilized data-driven strategies for market analysis and informed decision-making.
- Developed targeted marketing collateral and ensured brand consistency across campaigns.
- Facilitated cross-functional communication to align marketing efforts with organizational goals.
- Negotiated barter deals to optimize marketing budget utilization and achieve promotional objectives.
Vikatan Group
Manager - Business Development & Brand Solutions
11.2018 - 01.2023
Job overview
- Conducted market research to identify trends and client needs.
- Created thematic sales campaigns for Tamil Nadu's traditional and seasonal events.
- Planned and executed events to promote brands and increase customer engagement.
- Managed more than 80+ on-ground and virtual events including trade fairs, local events, client events, panel discussions, and award shows ensuring operational excellence.
- Led all virtual event initiatives during the COVID era, executing client-integrated campaigns and awareness-driven digital events using Zoom and streaming platforms.
- Established vendor contracts and handled procurement of AV, digital platforms, merchandise, and decor with strategic cost control.
- Developed branded event formats (IP), aligned with client messaging and Vikatan’s editorial tone, to ensure relevance and impact.
- Managed event planning, tech setup, stakeholder coordination, and post-event performance analysis to optimize engagement and efficiency.
- Partnered with internal content, creative, and marketing teams to design landing pages, promotional assets, and drive high registrations through email and social campaigns.
- Tracked KPIs such as registration rates, live attendance, and audience feedback to improve subsequent events and processes.
- Led post-event debriefs with clients, documenting outcomes, areas of improvement, and revenue contribution.
- Provided brand solutions for clients, including integration, ideations and creating new intellectual properties.
- Acted as Vikatan's ambassador, shaping long-term digital business plans and expanding marketing reach into emerging B2B digital platforms.
- Successfully expand the marketing reach of Vikatan Group into emerging B2B digital and online platforms to other markets through promotions.
- Handled complete Vikatan production marketing activities- Serials (YouTube Web series) and OTT (November story Hotstar).
- Measuring and reporting on the performance of all digital marketing campaigns of clients who were associated with it.
- Fostered strong relationships with clients and strategic associates to elevate brand awareness through different platforms and suggesting the best solution for the clients.
- Client's queries, analysed precise ongoing market analysis and valuation of competitors and looked out for unique ways to enhance sales.
- Increased the Vikatan subscriptions by using the digital promotions and influencers.
- CAAS 'Content as a Service' a new solution for the clients through content marketing and acted as consultant to build the client brands with support of the Vikatan Group platforms.Owned complete B2B and B2C social media strategy across digital platforms.
- Built Vikatan’s LinkedIn page from scratch, scaling from 0 to nearly 10,000 followers organically and through targeted paid campaigns.
- Managed B2B positioning content including brand solutions, case studies, event promotions and thought leadership posts.
- Executed paid social media campaigns to promote client integrations and branded IPs.
- Optimized app downloads through Meta Ads and Google Ads campaigns.
- Led 80+ integrated campaigns across print,OTT, digital and streaming platforms.
- Coordinated digital placements and ensured QA validation prior to go-live.
- Tracked and analyzed campaign performance using Meta Business Suite, Google Analytics and Hootsuite for social monitoring and reporting.
- Conducted post-campaign reviews and performance dashboards to ensure transparency and improvement.
Bennett Coleman & Co Ltd - Times of India
Assistant Manager - Sales (Response)
04.2018 - 10.2018
Job overview
- Managed sales pipeline and created sales forecasts.
- Established and developed relationships with clients and media planners.
- Net management deadlines through selling print ads and other platforms.
- Organized the first Food Blogger Conclave event with FNCG and F&B clients, yielding a 15% profit.
Daimler India Commercial Vehicles Pvt. Ltd.
Senior Executive - Dealer Network & Sales Development
07.2016 - 11.2017
Job overview
- Planaged meetings, conferences, and exhibitions.
- Conceptualized, planned, and executed roadshows, events, and workshops for truck dealers.
- Planned and delivered large-scale roadshows, dealer events, launc and driver engagement events, managing vendor selection, budget utilization, and event feedback.
- Implemented safety and risk protocols for highway events to ensure smooth operations and brand visibility.
- Prepared sales plans for dealers and maintained dealer websites.
- Generated sales and dealer inquiries through events, social branding and promotional campaigns.
Info Edge India Limited- Naukri.com
Assistant Manager - Corporate Sales
02.2015 - 06.2016
Job overview
- Developed and executed a successful SaaS sales strategy. resulting in nearly a 20% revenue increase.
- Built and maintained relationships with key stakeholders to ensure client satisfaction and retention.
- Conducted market research to identify new opportunities and target markets, resulting in a 15% increase in new client lead generation.
- Consistently met and exceeded monthly sales targets, earning recognition as the top performer within the team.
- Collaborated with cross-functional teams to identify opportunities for upselling and cross-selling, resulting in increased revenue and customer loyalty.
Indiamart Intermesh Ltd
Executive - Client Acquisition
01.2012 - 01.2013
Job overview
- Generated leads and built relationships with potential customers.
- Prepared and delivered proposals and quotes.
- Presented product information and demonstrated features and benefits.
- Negotiated contracts and closed sales deals.
- Followed up with customers to ensure satisfaction and identify opportunities for additional sales.
Education
SRM Easwari Engineering CollegeChennai
MBA from Marketing & Finance
01-2015
Ramakrishna Mission Vivekananda CollegeChennai
B.Com from General
01-2012
A.V.M Higher SecondaryChennai
12th Std from Commerce
01-2009
Kendriya VidyalayaChennai
10th Std
01-2007
Skills
Management Skills
Creativity
Digital Marketing
Brand Integration Strategy
Critical Thinking
Leadership
Data-Driven Marketing
Digital Marketing Strategy
Ad Operations & Campaign Coordination
SLA Adherence & Escalation Management
Performance Marketing (Meta Ads, Google Ads, YouTube Ads)
Social Media Strategy – B2B & B2C
LinkedIn Growth & Organic Scaling
App Download Optimization
YouTube Subscriber Growth Acceleration
Lead Generation Campaign Management
Campaign QA & Dashboard Monitoring
Revenue Growth & Monetization
Cross-Functional Pod Leadership
Timeline
Account Group Head (TN) - Brand Solutions
Network18 Media & Investments Pvt. Ltd.
04.2025 - Current
Account Manager - Sales & Marketing Support
Way2News Hyper Local News App
01.2024 - 03.2025
Manager - Marketing & Sales Support
New Generation Pvt Ltd (Puthiya Thalaimurai News Channel & Puthuyugam Channel)
01.2023 - 01.2024
Manager - Business Development & Brand Solutions
Vikatan Group
11.2018 - 01.2023
Assistant Manager - Sales (Response)
Bennett Coleman & Co Ltd - Times of India
04.2018 - 10.2018
Senior Executive - Dealer Network & Sales Development
Daimler India Commercial Vehicles Pvt. Ltd.
07.2016 - 11.2017
Assistant Manager - Corporate Sales
Info Edge India Limited- Naukri.com
02.2015 - 06.2016
Executive - Client Acquisition
Indiamart Intermesh Ltd
01.2012 - 01.2013
Ramakrishna Mission Vivekananda College
B.Com from General
A.V.M Higher Secondary
12th Std from Commerce
SRM Easwari Engineering College
MBA from Marketing & Finance
Kendriya Vidyalaya
10th Std