Kaveramma M U

• Troubleshooting the CM360 campaigns across multiple accounts.
• Conduct thorough audits of cases for CM360 to identify errors and provide detailed feedback and observation with recommendations to ensure campaign accuracy on audit findings with business objectives.
• Developed an engaging PPT for CM360 training, streamlining new hire orientation.
• Facilitated CM360 training sessions ensuring seamless team integration.

• Programatic revenue optimisation, Ad inventory Management, reporting & analysis, direct ad operation & Ad operation support
• Programatic advertising strategies (Adsense, Ad exchange & DSPs).
• Handled Campaign set up, billing and Reporting, Screenshots of the live campaigns, Campaign Optimisation, Creative trafficking in Google Ad Manager.

• Quality check tasks (Campaign set up, Ad Trafficking, Billing and Reporting)
• Ad Trafficking, Billing, Reporting, Analysis, Campaign Management on Ad servers like CM360, IAS, Double Verify
• Periodic reports to the stakeholders from the platforms (Facebook Ad Manager, LinkedIn Ads, Twitter Ads to check the monthly weekly performances).

• End to end campaign set up assigning the ads to optimizing and troubleshooting the advertiser campaigns on Ad servers.
• Managing creatives for social media account and campaigns as well.
• Running campaigns and reporting on Facebook Business Manager.
• Trained team members on preventive and corrective actions for the errors.

• Analysis & pre audit of received trafficking (creatives, dimension, content and testing landing pages etc.) Floodlight creation, piggy backing pixels, verification & implementation and troubleshooting of floodlights along with the audience creation for re-targeting.
• End to end campaign set up assigning the ads to optimising and troubleshooting the advertiser campaigns on Ad servers.
• Generated Estimates and ROs & Organize interdepartmental workflow by coordinating with the publishers and creative team for the live screenshots and creatives.

SDM college of business management