KAVITA SHARMA

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Worked on finding out Tender requirements, Analyzing Estimated Project Cost, Preparation of technical-Commerical Bids, Project execution analysis,Terminal points, Scope of work, master document plan for overall project execution.
• Introduce and Convince customers with new technologies available in market, coordinating with Clients, suppliers for demonstrations and presentations.
• Technical Bid Evaluations, Key Points listing in line with contract specifications, Negotiating with suppliers to comply the contractual requirements, Pre-bid and post bid queries discussions till final award of contract.
• Product managing by identifying leading suppliers, understanding their technologies for final selection of product.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Project Micro-Planning, Execution status and co-ordination with various teams to bring them on one page.

- Understanding the Tender requirements.

- Preparing presentations for Product/services displays.

- Preparing Technical-commerical Proposals.

- Negotiating client for scope variations.

- Product Branding.

- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.

- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.

- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.

-Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.

-Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

• Lead Generation for Media, Manpower and Marketing business
• Power point presentations for solutions and services by organization
• Client follow-ups for converting leads to award of contract
• Convincing customers for availing our services
• Building relationships for future requirements
• Invoice Billing and Cash collection in time.

• Preparation of Techno-commerical offers, Bid proposals for various Government and private sectors like DVC,IRDA,Adani,BHEL,IPPs etc
• Presenting Technical Power point presentations for customers i.e
• Hydrogen generation plant
• Travelling with the company owner to represent and support the technical team for various inputs
• Follow ups from clients for Purchase order, Test certificates and various other formal requirements.