KAVITHA RAGUNATHAN
Chennai
Summary
Strategy and product generalist with CEO’s Office experience at Ninjacart, driving growth strategy and new business initiatives from evaluation through execution. I excel at breaking down ambiguous problems, turning data and consumer insights into actionable decisions, and working cross-functionally to make ideas happen. Currently building an independent product from first principles, with hands-on experience across product discovery, positioning, GTM strategy, and iterative prototyping.
Overview
1
1
Certification
2
2
years of professional experience
Work History
Independent Product Builder | (ongoing)
Snack Pact - Accountability First Habit App
07.2026 - Current
- Developed accountability-first habit app emphasizing human accountability and motivation over mere tracking.
- Explored the buddy-first model to leverage social commitment, enhancing user engagement and promoting sustainable habit-building.
- Defined product concept and positioning as streamlined alternative to complex habit and diet-tracking apps, simplifying user experience.
Independent Product Builder | (archived)
FreshFlow
03.2026 - Current
- Led end-to-end product discovery by identifying a decision-support opportunity, challenging assumptions across multiple product iterations, and developing the product strategy, PRD, business model, GTM approach, and an interactive prototype.
- Reframed solution from recommendation engine to risk-intelligence model by evaluating adoption risk and customer willingness-to-pay, prioritizing product strategy and validating problem through customer discovery to better align with market needs.
- Developed FreshFlow, an AI-powered procurement copilot enhancing fresh produce supply chain management, streamlining processes and reducing waste.
Growth & Strategy | CEO's Office
Ninjacart
01.2025 - 01.2026
- Partnered with senior leadership to drive growth strategy and market-expansion initiatives across high-value categories.
- Led a market-entry strategy to identify and prioritize high-potential product categories for expansion, using a structured category and geography prioritization framework.
- Mapped global market size, growth trends, and top regions to identify best-performing categories for strategic entry, guiding resource allocation for market initiatives.
- Designed category-evaluation framework balancing market size, demand seasonality, and regional demand trends to prioritize expansion opportunities, enhancing strategic planning accuracy.
- Conducted market-concentration analysis showing top ~2% of players controlled ~50% of volume, identifying consolidation risk and whitespace opportunities for growth.
- Analyzed 5+ years of competitor and market behavior to uncover growth, stagnation, and decline patterns, identifying key drivers that informed strategic decisions.
Strategy Execution & Program Management
Ninjacart
01.2025 - 01.2026
- Led market-entry and GTM thesis for new product category by evaluating import dependency, supplier concentration, pricing benchmarks, and feasibility of scaling organized supply model; supported successful launch strategy.
- Translated category and market strategy into on-ground execution plans, aligning supply readiness, planning, and destination requirements across cross-functional teams.
- Collaborated with cross-functional teams to identify and resolve execution bottlenecks, demand-supply mismatches, and operational risks, thereby enhancing overall project outcomes.
- Tracked performance across volume, frequency, and region to generate insights that informed strategic category-level decisions.
Education
B.E. - Computer Science
Sri Venkateswara College of Engineering
Chennai01-2025
Skills
- Product Strategy
- GTM & Market-Entry Strategy
- Category Strategy
- Market Sizing
- Opportunity Assessment
- Execution strategy
- Customer Discovery
- Product Discovery
- Product positioning
- Risk Intelligence
- Stakeholder management
- Tools: Advanced Excel Power BI Looker Studio Notion Jira AI product development
Certification
- Certification FIEO–FICSI Program on Food & Agri Exports (35 hrs, in-person, Delhi)
Timeline
Independent Product Builder | (ongoing)
Snack Pact - Accountability First Habit App
07.2026 - Current
Independent Product Builder | (archived)
FreshFlow
03.2026 - Current
Growth & Strategy | CEO's Office
Ninjacart
01.2025 - 01.2026
Strategy Execution & Program Management
Ninjacart
01.2025 - 01.2026
B.E. - Computer Science
Sri Venkateswara College of Engineering