Kavya Bahuguna

PROJECT DETAILS

SEGMED (April 24 - Ongoing)

• Spearheaded go-to-market strategies for health-tech organization specializing in real-world data, using business intelligence tools
• Crafted and executed strategic business plans to enhance growth and profitability for clients, successfully securing business meetings with top pharmaceutical and biotech companies across US
• Conducted market research, competitor analysis, and customer segmentation studies
• Supported client in strategic marketing by creating impactful content and driving visibility and growth

IQVIA (SEPT 24- DEC 25)

• Oversaw data management processes for a clinical trial, ensuring the accuracy, completeness, and integrity of collected data
• Collaborated with clinical teams to implement data validation protocols and resolve data discrepancies
• Facilitated the development and maintenance of the clinical trial's database system, ensuring efficient data storage and retrieval

• Conducted a comprehensive evaluation of patient satisfaction in the Outpatient Department (OPD) to identify key drivers of satisfaction
• Analyzed the data and presented strategic recommendations aimed at enhancing patient experience by streamlining processes