Summary
Work History
Education
Skills
Software
Timeline
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K.B. PREM ANAND

Senior Content Writer
Chennai

Summary

Senior Content Writer with 10+ years experience in creating content for Fintech (BFSI), SaaS and Online Gaming. Doubled organic traffic via AI-powered SEO and answer-engine content; Skilled in AI-assisted research, prompt driven content generation, search intent optimization, and cross-functional collaboration to deliver high-value content that resonates with users and supports business goals.

Work History

Senior Content Writer

Gutshot Magazine
2025 - Current
  • Developed and delivered content across multiple formats, including articles, blogs, web pages, press releases,
    newsletters, and website content.
  • Applied SEO best practices using AI-supported research, including keyword analysis, competitor insights, meta descriptions, readability, and on-page optimization, to improve visibility.
  • Built a search- and AI-informed content strategy targeting TOFU, MOFU, and BOFU keywords for B2B audiences, increasing organic traffic by 50% in five months.
  • Managed the editorial calendar and ensured all content met quality, tone, and deadline requirements.
  • Projects worked - gutshotmagazine.com, toabh.com, gamiotech.com, pixaura.ai.

Senior Content Writer

Deccan Web Assets Private Limited
2016 - 2025
  • Created and led multi-format content across Fintech (BFSI), Online Gaming, SaaS, IT, and Freight Management, including articles, blogs, websites, social media posts, business proposals, press releases, and newsletters.
  • Applied SEO best practices, supported by data and AI-assisted insights, including keyword research (Google Keyword Planner, SEMrush), driving a 30% increase in organic traffic, and 50% overall website growth.
  • Conceptualized and implemented social media strategies, doubling follower growth, and increasing engagement by 50%.
  • Authored 10 or more long-form, SEO-optimized AI-optimized articles per month across TOFU, MOFU, and BOFU stages, achieving first-page SERP positions for 10 high-intent B2C keywords.
  • Collaborated with designers, SEO specialists, and developers to align content strategy, improve UX, and drive measurable content outcomes
  • Projects worked - fincover.com, ivainsurance.com, finfortune.com, brioworkx.com, cashlesso.com, deccanrummy.com, khelo365.com, jax networks and more

Sr. Research Analyst

The New Indian Express
2013 - 2016
  • Preparing and providing Backgrounders, Year Enders, and Timelines to the Editorial team for story development.
  • Compiled research findings into comprehensive reports and summaries for use by editorial teams.
  • Collaborated with journalists, editors, and other stakeholders to identify research needs and priorities.

Senior Research Analyst

NG Connectivity Data Systems
2012 - 2013
  • Extracting facts from articles from trustworthy sources and creating content from them to feed into our database.
  • Implemented new fact-checking procedures, reducing factual errors by 50%.
  • Extensive web research about the given profile information of both companies and personalities, and the collection of facts and information relevant to the guidelines followed by the company.

Transcriptionist

Focus MT
2009 - 2010
  • Involved in transcription services for the medical and telecom sectors.
  • Assisted the Team Lead in preparing reports.
  • Interacting with the vendors for software updates and suggestions.

Officer-Process

Siemens Information Processing Center
2008 - 2009
  • Worked as an Officer-Process for the UK Siemens Energy and Services project, supporting through email and chat.
  • Identified shortcuts to existing processes, and eased the workflow.
  • Documented our team’s work periodically, updated trackers, and analyzed reports.
  • Generating MIS reports.

Customer Support Representative

MMC Infotech
2006 - 2007
  • Responding to emails, paperbacks, and chat queries for Citibank credit card customers, adhering to SLA and TAT.
  • I documented our team’s work and assisted my team leader in preparing weekly reports to track productivity.
  • OJT to the new joiners about the process.

Education

BE - Engineering

Anna University
Chennai
04.2001 -

Skills

Content strategy development

Creative storytelling techniques

Social media proficiency

Keyword research proficiency

Analytical thinking

Software

MS Office

Timeline

BE - Engineering

Anna University
04.2001 -

Senior Content Writer

Gutshot Magazine
2025 - Current

Senior Content Writer

Deccan Web Assets Private Limited
2016 - 2025

Sr. Research Analyst

The New Indian Express
2013 - 2016

Senior Research Analyst

NG Connectivity Data Systems
2012 - 2013

Transcriptionist

Focus MT
2009 - 2010

Officer-Process

Siemens Information Processing Center
2008 - 2009

Customer Support Representative

MMC Infotech
2006 - 2007

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K.B. PREM ANANDSenior Content Writer