Kedar Shetye
Mumbai
Summary
Strategic and data-driven performance marketing leader with over 8 years of experience driving measurable business growth for marquee brands and agencies. Proven ability to manage media budgets exceeding 100 Cr annually, lead large cross-functional teams and deliver strong ROAS through integrated media strategies. Skilled in Google Ads, Meta Ads, programmatic platforms, affiliate marketing and analytics. Strong experience in scaling campaigns across D2C, media, BFSI and retail sectors.
Overview
8
8
years of professional experience
Work History
Group Head, Performance Marketing
Performics, Publicis Groupe
Mumbai
01.2024 - Current
- Manage a portfolio exceeding 100+ Cr in annual performance media spends
- Lead a team of 15+ specialists across search, social, and programmatic media
- Drove YoY revenue growth and onboarded new M&E clients through expansion of performance mandates and strategic cross-sells
- Partner closely with client leadership, internal creative and data teams to drive performance outcomes
Performance Marketing Manager
Croma (Infiniti Retail Ltd.)
Mumbai
10.2022 - 07.2023
- Led omnichannel performance marketing initiatives across online and offline retail
- Managed media spends over 100 Cr; achieved ROAS consistently over 5x
- Directed cross-functional collaboration between in-house teams and agency partners
- Optimized full-funnel strategy across Google, Meta, Programmatic, Affiliate & CRM
Assistant Manager - Performance Media
Toothsi (AMPA Orthodontics Pvt. Ltd.)
Mumbai
06.2021 - 10.2022
- Developed the digital media strategy contributing to the brands rapid D2C scale-up, dropped final acquisition costs by 80% in 2 quarters
- Owned monthly, quarterly, and annual planning cycles aligned with growth metrics
- Worked across Meta, Google, affiliates and influencer marketing; integrated with sales and product teams to close performance loops
Associate - Biddable Media
Performics India (Publicis Groupe)
Mumbai
09.2019 - 06.2021
- Delivered 3X online revenue growth for clients across India, Singapore & Philippines
- Spearheaded audits, campaign setups, and knowledge sessions across teams
- Contributed to new client acquisitions and pitch planning
Paid Media Executive
Ethinos Digital Marketing
Mumbai
09.2018 - 09.2019
- Managed full-funnel digital campaigns for clients in Real Estate, BFSI, IT Services, and Entertainment sectors
- Led planning, buying, optimization, and reporting with hands-on execution
PPC Executive
LogicServe Digital
Mumbai
01.2017 - 08.2018
- Executed multi-market performance campaigns (India, US, UK, EU)
- Worked across Google Ads, Facebook Ads, Programmatic, Affiliate, Snapchat, Quora, Twitter & Bing platforms
Education
B.Sc. - Information Technology
Vidyalankar School of Information Technology
Mumbai01.2016
Skills
- Google Ads and Meta Ads
- Programmatic advertising
- Affiliate marketing
- Social media platforms
- Team management
- Client servicing
- Strategic media planning
- Cross-functional collaboration
- Advanced analytics
- Customer relationship management (CRM)
- Ecommerce strategies
Certifications Recognitions
- Facebook Certified Media Buying & Planning Professional, 2025
- Google Ads Certified
- Jury Winner - Google Case Study Showcase, 2024
- IAMAI Awards - Bronze for Best Performance Campaign 2021
- Winner - Google Partners Hackathon, 2019
Hobbies and Interests
- Technology
- Sports, Esports - Cricket, Chess, Football
Languages
English
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
Timeline
Group Head, Performance Marketing
Performics, Publicis Groupe
01.2024 - Current
Performance Marketing Manager
Croma (Infiniti Retail Ltd.)
10.2022 - 07.2023
Assistant Manager - Performance Media
Toothsi (AMPA Orthodontics Pvt. Ltd.)
06.2021 - 10.2022
Associate - Biddable Media
Performics India (Publicis Groupe)
09.2019 - 06.2021
Paid Media Executive
Ethinos Digital Marketing
09.2018 - 09.2019
PPC Executive
LogicServe Digital
01.2017 - 08.2018
B.Sc. - Information Technology
Vidyalankar School of Information Technology
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