Results-driven professional with extensive experience in managing pan-India offline brand activations and ensuring end-to-end campaign execution. Adept at P&L management, strategic planning, and fostering strong client relationships to maximize recurring business. Proven track record of leading high-value campaigns, optimizing resources, and driving operational excellence across multiple cities. Skilled in team leadership, data analysis, and delivering impactful results in a fast-paced environment.
Overview
11
11
years of professional experience
4
4
Languages
Work History
Deputy General Manager-Operations Brand Activation
MYGATE - VIVISH TECHNOLOGIES PVT LTD
10.2023 - Current
Strategic Leadership:
Directed pan-India offline brand activations, overseeing strategy, planning, and execution while managing a diverse team of regional managers and coordinators.
Profit & Loss Ownership:
Spearheaded P&L management for the offline execution segment, achieving consistent revenue growth while optimizing operational efficiencies and maintaining cost controls.
Brand Farming & Business Development:
Collaborated with brands to identify growth opportunities, transforming single campaigns into long-term partnerships and recurring engagements.
High-Value Campaign Oversight:
Planned and monitored the execution of high-value campaigns across multiple cities, ensuring timely delivery, quality adherence, and alignment with brand objectives.
Data-Driven Decision Making:
Developed and implemented advanced planning and performance analytics systems to improve campaign efficiency and ensure optimal allocation of resources.
Team Development & Mentorship:
Built and mentored a high-performing team, empowering regional teams to meet and exceed campaign targets and deliver exceptional client service.
Client Relationship Management:
Served as the key escalation point for top-tier brands, ensuring client expectations were met and exceeded, leading to enhanced brand trust and loyalty.
Cross-Functional Collaboration:
Partnered with cross-functional teams, including sales, operations, and city management, to streamline campaign processes and ensure flawless execution.
Issue Resolution:
Managed on-ground challenges with agility, ensuring minimal disruption to campaign timelines while maintaining client satisfaction.
Manager - Operations Brand Activations
MYGATE - VIVISH TECHNOLOGIES PVT LTD
10.2021 - 10.2023
Team Leadership & Coordination:
Led a dynamic team managing pan-India offline brand activations, ensuring seamless execution and optimal resource allocation across all regions.
Profit & Loss Management:
Maintained full ownership of the P&L for the offline execution segment, consistently achieving revenue targets while optimizing operational costs.
Client Relationship Management:
Cultivated strong relationships with existing brands, driving repeat business by exceeding client expectations and ensuring consistent service delivery.
Strategic Planning & Execution:
Orchestrated high-value offline campaigns across multiple cities, ensuring timely execution and adherence to brand standards.
Data Management & Analysis:
Designed and implemented robust planning and reporting mechanisms for campaign performance, enabling data-driven decision-making for recurring and new activations.
Campaign Farming & Upscaling:
Strategized with brands to identify upselling opportunities, converting pilot campaigns into recurring orders and strengthening brand loyalty.
Cross-Functional Collaboration:
Worked closely with city teams and clients to align on campaign deliverables, permissions, and execution timelines for maximum impact.
Problem Solving:
Resolved on-ground execution challenges promptly, ensuring minimal disruption to campaigns and maintaining client satisfaction.
Client Relationship Manager
MYGATE - VIVISH TECHNOLOGIES PVT LTD
09.2019 - 10.2021
Company Overview: MyGate is building technology to simplify access everywhere - at the gate of housing societies, the reception area of corporates, even the entrance of malls
Our flagship product, launched in 2016, currently facilitates over 1.5 million visits every day at thousands of gated premises across the 20 cities in which we operate, and continues to grow rapidly
Acquire a thorough understanding of key customer needs and requirements
Develop trust relationships with a portfolio of major clients to ensure they do not turn to competition
Expand the relationships with existing customers by continuously proposing solutions that meet their objectives
Ensure the correct products and services are delivered to customers in a timely manner
Serve as the link of communication between key customers and internal teams
MyGate is building technology to simplify access everywhere - at the gate of housing societies, the reception area of corporates, even the entrance of malls
Our flagship product, launched in 2016, currently facilitates over 1.5 million visits every day at thousands of gated premises across the 20 cities in which we operate, and continues to grow rapidly
Senior Marketing / Business Development Executive
TOPPR TECHNOLOGIES PVT LTD
01.2017 - 08.2019
Company Overview: At Toppr, students are at the center of our universe
We believe that every student is different and has different learning needs
We work relentlessly to solve student problems using advanced technology and help them learn better
We have thoughtfully designed Toppr to ensure that it is a one-stop after-school learning platform
It has more than 1.5 million learning pieces, including adaptive practice questions, solutions, concepts, and videos that come together seamlessly to give 360 learning
We use artificial intelligence based machine learning algorithms on top of this strong infrastructure, to create personalised learning paths for millions of students
At Toppr, students are at the center of our universe
We believe that every student is different and has different learning needs
We work relentlessly to solve student problems using advanced technology and help them learn better
We have thoughtfully designed Toppr to ensure that it is a one-stop after-school learning platform
It has more than 1.5 million learning pieces, including adaptive practice questions, solutions, concepts, and videos that come together seamlessly to give 360 learning
We use artificial intelligence based machine learning algorithms on top of this strong infrastructure, to create personalised learning paths for millions of students
Business Development Executive
BETHEL INTERIORS
01.2014 - 01.2016
Promotion Activities
Sales Development
Lead Generation
Relation with top Builders
Customer Interactions
Complaint handling
Education
BCOM -
ANNA UNIVERSITY
2nd PUC - undefined
ST.JOSEPH'S PRE UNIVERSITY COLLEGE
SSLC - undefined
ST. MARY'S HIGH SCHOOL
Skills
P&L Management
Data Analysis & Reporting
Client Relationship Management
Team Leadership & Mentorship
Strategic Planning & Problem-Solving
Budgeting & Cost Optimization
Market Insights & Brand Farming
Stakeholder & Vendor Coordination
Time Management & Attention to Detail
Campaign Planning & Execution
Timeline
Deputy General Manager-Operations Brand Activation
MYGATE - VIVISH TECHNOLOGIES PVT LTD
10.2023 - Current
Manager - Operations Brand Activations
MYGATE - VIVISH TECHNOLOGIES PVT LTD
10.2021 - 10.2023
Client Relationship Manager
MYGATE - VIVISH TECHNOLOGIES PVT LTD
09.2019 - 10.2021
Senior Marketing / Business Development Executive
TOPPR TECHNOLOGIES PVT LTD
01.2017 - 08.2019
Business Development Executive
BETHEL INTERIORS
01.2014 - 01.2016
2nd PUC - undefined
ST.JOSEPH'S PRE UNIVERSITY COLLEGE
SSLC - undefined
ST. MARY'S HIGH SCHOOL
BCOM -
ANNA UNIVERSITY
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