Volunteering, community service or charity work
KESHAV KOWSHIK
Digital Marketing Specialist
Bengaluru,KA
Summary
- Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
- Deep Understanding of current performance marketing tools, strategies and trends, and be able to lead integrated digital marketing campaigns from concept of execution.
- Knowledge on Web analytics involving analyzing of web traffic, social media analytics and analyzing these numbers to reduce bounce rate and optimizing the pages for optimum results.
- Experience with SEO tools and campaigns and Knowledge of various metrics Plan and supervise marketing campaigns Website management and optimization Social media page optimization Track website traffic and other metrics Optimize performance of the website Give ideas as to how to increase ROI (returns on investment) Provide reports to the managing teams and clients Pitch new ideas to the client.
Overview
3
3
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Consultant
Juniper Networks India
01.2022 - Current
- Uploading Contacts to Eloqua and linking them to SFDC in the backend
- Have Duties and responsibility of creating emails , Landing pages and event pages to host the webinar via on24 or other
- Created customized marketing materials to increase product awareness.
- Collaborated with product development team to effectively modernize and update promotions.
- Wrote engaging and successful marketing, advertising and website copy.
- Tracked key metrics and developed spreadsheets and data models.
Digital Marketing Specialist
Oracle India PVT LTD
12.2018 - 01.2022
- Executed different type of Digital assets and campaigns and also worked on creating registration forms for the physical events and online events via various request types
- Email marketing activities including email campaign set-up, scheduling, testing, tagging and deployment of one- time, recurring, triggered and dynamic content-driven campaigns
- Analyzing performance data to identify future strategies on design, testing, segmentation, onboarding journeys, and email responsiveness
- Worked on zoom live webinar and on demand request and helped marketer to create the registration pages using internal tools such has Eloqua and template builder
- Worked on special project ‘s and was part of high profile events which includes some custom coding skills rather than using the standard templates available in the tools
- Created complex email campaigns to drive more traffic towards the website and for an social media Campaign.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
Education
BE - Computer Science
Brindavan Engineering College
08.2014 - 01.2018
12th - PCME
B.E.L Comp, PU College
06.2012 - 01.2014
10th - Science
B.E.L Primary
06.2011 - 05.2012
Skills
Web analytics
Marketing programs
Multi-channel marketing
Campaign execution
Marketing strategies
Email marketing campaigns
Digital marketing
Strategic planning
Campaign management
Communications management
Market Analysis
Employee training
Accomplishments
- 2021
- Eloqua Marketing Campaign excetuon Expert - March 2021
- Digital Marketing Foundations – Oct 2021
- Oracle CX marketing Eloqua on June 2021
- Google Analytics for Begineers
- CONFERENCES ATTENDED I have worked in the team of the Organizer for the “National level Conference KITE-2017 and KITE-2018” conductedby my college.
Certification
Eloqua Master - 2020 Completion Certification Aug 18 2020.
Interests
Timeline
Consultant
Juniper Networks India
01.2022 - Current
Digital Marketing Specialist
Oracle India PVT LTD
12.2018 - 01.2022
BE - Computer Science
Brindavan Engineering College
08.2014 - 01.2018
12th - PCME
B.E.L Comp, PU College
06.2012 - 01.2014
10th - Science
B.E.L Primary
06.2011 - 05.2012