Summary

Overview

Work History

Education

Skills

Additional Information

Accomplishments

Timeline

Ketan Deorankar

Gurugram

Summary

Dynamic and results-oriented Digital Campaign Manager & Strategist with over 8 years of experience in managing and executing digital campaigns for global brands. Adept at analytical decision-making, web analytics, and leading high-performance teams. Proven expertise in driving performance-oriented campaigns, leading cross-functional teams, and managing large-scale digital projects. Specializes in media planning, lead propensity, predictive modeling, and launching successful global products.

Overview

years of professional experience

Work History

Deputy Manager Global Brand & Marketing

ROYAL ENFIELD

GURUGRAM

04.2022 - Current

Media Planning & Digital Solutions: Led media planning and digital strategy for APAC and EMEA markets, focusing on motorcycles, accessories, test ride tours, and auto shows.
International Market Success: Achieved the first-ever sale of 100,000+ motorcycles in international markets by collaborating with country managers across 12 countries, IT teams, and dealership training programs.
Sales Growth: Supported GMA business, resulting in record-breaking sales month over month for the past six months.
Successful Product Launches: Spearheaded the global launches of Hunter 350, Guerilla 450, Classic 350, New Bullet 350, Super Meteor 650, and Shotgun 650, implementing comprehensive digital marketing strategies for each.
Lead Propensity & Predictive Modeling: Applied advanced lead propensity and predictive modeling techniques to optimize campaign performance and drive higher-quality conversions.
APAC & EMEA Focus: Drove stock depletion in APAC and increased awareness about merchandise; led media planning in EMEA, helping meet motorcycle targets, and improve dealer digital visibility.
Team Leadership: Managed a team of 4, ensuring the proper inflow of leads and fostering professional growth.

Digital Web Sales Manager

BAJAJ ALLIANZ GENERAL INSURANCE

PUNE

04.2021 - 03.2022

Responsible for Paid performance solutions with KPIs to grow digitally influenced sales
Helped scale the DIY process to 2X within 6 months, working in tandem with Marketing team, IT team and call center to drive better quality assisted conversions
Defined best practices for Adobe analytics and unifying SEM/SEO objectives
Worked with management to define SRP and LRP
Handling a team of 4 and an agency to achieve MIS accuracy, proper inflow of leads and driving Digital Partnerships.

Digital Marketing Manager - Online Sales

CARE HEALTH INSURANCE (FORMERLY -RELIGARE HEALTH INSURANCE)

GURUGRAM

03.2018 - 03.2021

Responsible for entire Digital Marketing Solutions, with the KPIs to grow digitally influenced sales
In the past 3 years, helped scale the digital sales to 2.5x & became the largest lead provider digitally in Standalone Health Insurance (SAHI) group in India
Led cross functional tasks to improve collaboration, Streamlining workflows between Tech and Marketing
TAT improved by 30%
Understanding LMS & implementing Adobe Analytics to solve Real time campaign problems
4X Value realization & 96% data accuracy
Managing a team of 5 and overall Improved COA (ROI) by 26% over 3 years; Managing 40 Crores of Google ads investments annually
Led multiple audits and iterations on the UI/UX over a period of one year, which resulted in lead conversions improving from 18% to 38%.

Associate

OGILVY & MATHER

10.2016 - 02.2018

Led Key Agency client meeting to strengthen relationship as trusted expert along with O&M Newyork
Accor Hotels - Managing entire South-east Asia & Japan Marketplace for Accor hotels
€30,000+ investments per market, 4X ROI
IBM (Watson Analytics) - managed Brand Awareness & Traffic generation campaigns; showing best in class results
CuroCarte (Premium Home Décor Company) -Defined Scope, goals & roadmap for Curocarte; Scaled Project to 3X Investments.

Management Trainee

INTERACTIVE AVENUES | IPG MEDIABRANDS

12.2015 - 10.2016

Experience in pre-sales activities & campaign management
SBI Cards - Launched new products, 2X increase in investments on Google Ads within 6 months (60L to 1.3Cr per month)
USHA - Graduated USHA to run always on campaign with seasonal bursts as per product
Responsible for On-boarding, implementation & execution of campaigns
Matrix Simcards - Campaign management, competition & demand supply analysis.