Ketan Prakash Pednekar
Sales And Marketing
Pune
Summary
With 12 years of experience promoting pharmaceutical and FMCG products, Possess a dedicated and results-oriented approach as a medical representative. Motivated and eager to embrace new challenges, have been a driving force behind my successful career. Through cultivating strong relationships with healthcare professionals, I consistently achieve sales growth and surpass targets. Now, I aim to leverage my expertise in medical sales to make a valuable contribution to a dynamic healthcare organization.
Overview
13
13
years of professional experience
2
2
years of post-secondary education
4
4
Languages
Work History
Sr. Nutrition Advisor
Danone India
09.2017 - Current
- Acquire in-depth knowledge of the Danone healthcare products being represented, including their features, benefits, and applications
- Spearheaded a high-performance sales team, achieving an increase in revenue from 3 lac to 48 lac over the last 6 years
- Formulated and executed strategic sales plans, resulting in consistent over achievement of quarterly and annual sales targets
- Achieved sales goals, increasing revenue by 110% for top accounts and expanding personal sales portfolio
- Developed and executed successful product launch strategies, ensuring rapid market penetration and brand recognition
- Launched Aptamil Gold in 2019 and made it a number one Brand with market share of 70% in its category within my territory
- Cultivated and maintained strategic partnerships with key opinion leaders and healthcare institutions, enhancing the company's market presence
- Increased repeat business using great customer service, problem-solving and conflict resolution skills
- Built and sustained relationship with healthcare Professionals
- Led training sessions for junior representatives on advanced sales techniques and product knowledge, contributing to the professional development of the team
- Actively participated in industry events and continued professional development to stay abreast of the latest advancements in medical technology and FMCG Products
- Conducted Paramedic Education Programs in Key Institutions and Nursing Homes for Enhancing their Knowledge on Infant Care.
- Conducted Market Research to identify selling possibilities and evaluate customer needs
- Developed Marketing Strategies and Campaigns to increase brand awareness
- Resolved customer complaints promptly and efficiently
Profession Service Representative
Dr Reddys Laboratories Ltd
04.2014 - 08.2017
- Implemented professional sales presentations to creatively communicate product quality and market comparisons
- Made recommendations to doctors to promote brand effectiveness and product benefits
- Achieved sales goals, increasing revenue by 100% for top accounts and expanding personal sales portfolio
- Increased repeat business using great customer service, problem-solving and conflict resolution skills
- Help to build professional relationships with practitioners to increase product awareness and sales
- Developed long lasting relationships with all HCP’s
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Increased customer retention with exceptional interpersonal skills and proactive problem-solving abilities.
Business Executive
Sundyota Numandis Pharmaceuticals Pvt Ltd
08.2011 - 04.2014
- Promotes and sells pharmaceutical products to healthcare specialists, such as doctors and pharmacists
- Actively promote and sell products to healthcare professionals such as doctors, pharmacists, and hospital staff
- Utilize effective sales techniques to communicate product value
- Develop and maintain strong relationships with healthcare professionals to establish trust and credibility
- Foster long-term partnerships to enhance product adoption and usage
- Adhere to all industry regulations and ethical standards in sales and marketing practices
- Ensure that promotional activities are in compliance with legal and regulatory requirements
Education
Senior Secondary school - Science
Maharashtra
04.2003 - 01.2004
Higher Secondary School - Botany
Maharashtra
Maharashtra, India 06.2005 - 01.2006
Bachelor of Science - Botany
Pune
Maharashtra, India 10.2009 - 01.2010
Skills
Strategic sales planning and execution
Relationship Building
Product Demonstration
Leadership and team management
Promotions and Planning
Data analytics for targeted marketing
Product launch strategies
Market research and competitive analysis
Key account management and strategic partnerships
Advanced presentation and negotiation skills
Microsoft Office skills
Accomplishments
- Best employee of the Year Award throughout the career
- Guinness World Record Holder (Largest Cardboard Box Mosaic) with Dr Reddy’s.
- LIMCA Book of Record (Add Life to ORS Campaign) with Dr Reddy’s.
Activities
- Travelling
- Listening to Music
- Playing sports
Timeline
Sr. Nutrition Advisor
Danone India
09.2017 - Current
Profession Service Representative
Dr Reddys Laboratories Ltd
04.2014 - 08.2017
Business Executive
Sundyota Numandis Pharmaceuticals Pvt Ltd
08.2011 - 04.2014
Bachelor of Science - Botany
Pune
10.2009 - 01.2010
Higher Secondary School - Botany
Maharashtra
06.2005 - 01.2006
Senior Secondary school - Science
Maharashtra
04.2003 - 01.2004
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