Khundmir Syed

Brand and Content Strategist at IBM, where I work with IBM Business Partners globally. My role is to strategize and oversee content at a global level which covers all forms (Social media, Website, Paid Media, and Events).

• I led the Employer Brand and Recruitment Marketing for the largest SuperApp in Southeast Asia. Grab has an R&D Center in Bangalore, which is home to many of our software engineers.
• Conceptualized and executed new EVP for Grab in India.
• Increased Grab's LinkedIn followership from India (From 19,500 followers to 53,500 followers) in 9 months.
• Collaborated with content creator 'Humans of Bombay' and featured 7 Grab employees on their page with their stories. Total Views:1.8M+ | Total Reach:2.1M+ | Total Impressions:1.4M+
• Handled recruitment marketing for Grab and was a key member of the 'Tech Location Hiring' strategy.

• Lead the expansion of IBM's Academia program among Tier 1 & Tier 2 cities in India.
• Launched IBM Hack Challenge 2020 to engage with 9000+ budding developers. Spearheaded a talk-show format property called 'Teach Me Something' to successfully create 500+ minutes of content, that has reached 180K+ viewers worldwide.
• Awards: 2 Silver Stevie Awards for IBM ('Keep On Learning'; 'Hack Challenge 2020') and Employee Recognition Award

• Conceptualized new branded content solutions for Hindustan Unilever brands (Ponds, Dove, Tresemme, Sunsilk, Clear and Clinic Plus)
• Executed collaborations with leading Indian health & lifestyle influencers including Greenroom, Miss Malini, iDiva, Humans of Bombay, and Men’s XP.

• Overall brand management & growth; reporting directly to the CEO.
• Owned brand communications and worked with agencies across all media channels (Radio, Outdoor, Print, Digital, Social & PR). Led team of 7 to execute against key business growth goals.

• Generated $1.5 Mn in business from existing key clients like Infosys, Maruti Suzuki India Ltd, Van Heusen Innerwear and WorldReader.
• Delivered multiple acclaimed social campaigns for non-profit clients like Wash United (around menstrual hygiene), SwachhBharat (cleanliness) & Digital India.

First-hand entrepreneurial experience with setting-up & running my own digital marketing agency (Grok), for which I generated revenues of ~$100K, and grew the team from 7 to 20+.

Leading business development & account management as part of founding team.

Leading the Global Entrepreneur Program and social media for IBM Innovation Center in India

Account management for key clients like IBM and Elle Fashionwear.