Khushi Prajapati
Summary
Motivated digital marketer with hands-on experience in social media marketing, META ads , Analytics , google ads , and SEO - skilled at combining creativity with data to support campaigns that drive engagement and visibility Eager to learn, experiment, and contribute to a fast-growing brand with fresh ideas and a strong willingness to grow.
Overview
1
1
year of professional experience
Work History
Paid Media Specialist - Intern
Digimaze Marketing
Mumbai
12.2025 - Current
- Managed campaigns across Meta Ads and Google Ads, executing both ABO and CBO strategies to maximize ROI.
- Monitored key performance metrics such as CTR, CPC, CPA, and ROAS to drive data-backed decisions.
- Identified underperforming ads and implemented optimization strategies to improve results.
- Collaborated with design and content teams to develop high-converting ad creatives
- Assisted in developing campaign strategies and website Audit aligned with business goals and target audience.
- Built and tested custom, lookalike, and interest-based audiences while minimizing audience overlap and ad fatigue.
- Analyzed user behavior and conversion funnels using Google Analytics and Prepared performance reports and extracted actionable insights to enhance campaign effectiveness.
- Basic understanding of conversion tracking, pixels, and event setup.
Social Media Marketer - Freelancer
Revitalize Clinic
Thane
04.2025 - 11.2025
- Researched industry trends to align content with target audience interests.
- Developed scripts for content creation, enhancing engagement across platforms.
- Crafted engaging posts, reels, and stories while planning basic content calendars.
- Coordinated with the client to plan and professionally record high-quality Instagram Reels and video content.
- Engaged with community through comments and direct messages to enhance interaction.
- Analyzed Instagram and Facebook algorithms to refine content strategies.
Performance Marketing - Freelancer
Revitalize Clinic
Thane
04.2025 - 11.2025
- Set up Meta ad campaigns to increase brand presence.
- Selected audience targeting is based on client goals and platform data.
- Created ad creatives and copy that match the brand tone and campaign objectives.
- Tracked performance using Meta Ads Manager (CTR, CPC, reach, etc.).
- Made changes to improve results based on insights and client feedback.
- Created Google Ads, understanding objectives like awareness, traffic, and conversions.
Education
Bachelor - Computer Science
NES Ratnam College of Arts, Science And Commerce
Mumbai07-2023
Master In Digital Marketing With AI - Digital Marketing
IT Vedant
Thane11-2025
Skills
- Social media marketing
- Meta Ads (Facebook & Instagram Advertising)
- Google Ads
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimization)
- Funnel Building
- Influencer Marketing
- Marketing Automation
- Email Marketing (mailchimp)
- Google Analytics (GA4)
- Canva
- Hubspot
- Copywriting & Ad Copy Creation
- Video Scripting & Short-form Content
Projects
- Rebranding Project: Nature-Inspired Brand Transformation for the brand Dot&Key.
- The rebranded DotnKey reconnects modern beauty routines with natural ecosystems sustainably and intelligently. It is not just inspired by nature; it is powered by it.
- Conducted in-depth brand research, competitor benchmarking, and a full SWOT analysis to identify gaps and opportunities for a nature-centric repositioning.
- Designed and developed a full-fledged WordPress website for the rebranded concept, integrating nature-inspired UI/UX, product storytelling, and seamless user navigation.
- Developed a complete brand identity with new colors, logo, and tagline, along with end-to-end social media setup and content creation to support the rebrand.
- Implemented comprehensive on-page and off-page SEO strategies to improve website visibility, search performance, and overall digital reach.
- Created a complete marketing funnel and developed a budget-aligned Meta Ads strategy for each funnel stage, optimizing targeting, engagement, and conversions.
- Planned and executed Google Ads campaigns by creating targeted ad sets and optimizing performance to support the rebranded brand’s visibility and conversions.
- Created engaging email marketing creatives to support brand communication.
Timeline
Paid Media Specialist - Intern
Digimaze Marketing
12.2025 - Current
Social Media Marketer - Freelancer
Revitalize Clinic
04.2025 - 11.2025
Performance Marketing - Freelancer
Revitalize Clinic
04.2025 - 11.2025
Bachelor - Computer Science
NES Ratnam College of Arts, Science And Commerce
Master In Digital Marketing With AI - Digital Marketing
IT Vedant